Site profile

🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

best-free-spins-casinos.co.uk

Market brief Posts

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AI learning 5
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 1/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 6/16 essentials

38%

Fill next: Niche

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Persona 5/8 Keywords 0/4 E-E-A-T 1/4

Show missing fields (10)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 2 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

approachable encouraging informative commercial straightforward

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

slot enthusiasts new online casino players looking for trustworthy site reviews

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

best free spins casinos free spins free spins no wagering casinos that offer free spins no deposit free spins deposit free spins

online casinos online slots casino reviews game providers

Videoslots Casino LeoVegas Casino

[{"name":"Free Spins Casinos","keywords":["best free spins casinos","free spins","free spins no wagering","casinos that offer free spins","no deposit free spins","deposit free spins"],"intent":"The user is looking for top-rated UK online casinos that provide free spins bonuses, specifically highlighting no wagering and no deposit requirements.","gsc_validation":"Core topic of the homepage and domain itself. Targeted heavily in the site's primary value proposition."},{"name":"Online Casino & Slot Reviews","keywords":["online casinos","online slots","casino reviews","game providers"],"intent":"The user is researching the legitimacy, safety, game variety, and overall quality of UK online casinos and slot games before signing up.","gsc_validation":"Dedicated pillar pages exist for 'Online Casinos' and 'Online Slots', serving as foundational hubs for iGaming information."},{"name":"Casino Brand Queries","keywords":["Videoslots Casino","LeoVegas Casino"],"intent":"Navigational\/Investigational. The user is looking for specific bonuses (free spins, matched deposit), mobile capabilities, and game selections for these specific casino brands.","gsc_validation":"Highly targeted transactional content. Dedicated reviews and homepage features exist for these specific operators."}]

Secondary Keywords

UK Gambling Commission wagering requirements matched deposit bonus return to player (RTP) mobile casino live casino jackpot slots video slots classic slots Starburst slot Book of Dead slot

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "new online casinos uk",
        "rationale": "A highly searched commercial term in the UK iGaming space. The site currently only reviews established brands (LeoVegas, Videoslots) but lacks a dedicated page targeting new casino sites to capture fresh search demand."
    },
    {
        "keyword": "best payout online casino uk",
        "rationale": "The content touches on RTP (Return to Player) and high volatility slots, but there is no dedicated cluster or page targeting users specifically looking for fast withdrawal/high payout casinos."
    },
    {
        "keyword": "safe online casino uk",
        "rationale": "The site mentions UK Gambling Commission licensing as a trust signal, but fails to capitalize on this with a dedicated guide targeting safety and security-related long-tail queries."
    },
    {
        "keyword": "free spins on starburst no deposit",
        "rationale": "The site explicitly mentions offering 'wager-free free spins on Starburst' but does not have a dedicated landing page targeting this exact high-volume long-tail commercial query."
    },
    {
        "keyword": "slottica casino no deposit bonus",
        "rationale": "The site has a confirmed outbound link to freespinsnodepositnowager.com, suggesting an affiliate relationship, yet it lacks the corresponding review or landing page on its own domain to capture the traffic for this specific query."
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords

best free spins casinos LeoVegas Casino Videoslots Casino no deposit free spins deposit free spins matched deposit bonus free spins no wagering

Type and press Enter to add

E-E-A-T Profile 1/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Consistent emphasis on UK Gambling Commission (UKGC) licensing as a baseline for recommending casinos Transparent explanation of wagering requirements and bonus terms to prevent user misunderstanding Clear, standardized methodology for rating online casinos, covering licensing, game providers, game variety, mobile compatibility, and bonus value

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise Indicators

Accurate historical knowledge of the iGaming industry (e.g., invention of the first slot machine in 1891 vs first online slot in 1996) Technical understanding of slot mechanics, including definitions of RTP (Return to Player), volatility, and scatter triggers Familiarity with major industry game providers (NetEnt, Microgaming, Play'n GO, Yggdrasil) and specific popular titles (Starburst, Book of Dead) Distinction between different game types and bonus structures (e.g., deposit vs. no deposit free spins, classic vs. video vs. jackpot slots)

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Experience Evidence

First-person plural narrative emphasizing hands-on testing and extensive site history (e.g., 'We’ve spent years playing at top online casinos', 'we review and test hundreds of casinos') Practical, user-centric advice that implies hands-on familiarity with the platforms (e.g., navigating to 'my bonuses' to activate offers, recommending mobile browser play over downloading apps)

Type and press Enter to add

E-E-A-T Gaps

Zero attributed authors: All content is unauthored, providing no accountability or human face to the site's reviews Thin site architecture: The site consists of only 5 pages with no dedicated 'About Us' or 'Editorial Guidelines' page to reinforce trust Lack of primary sourcing: Content relies entirely on paraphrased knowledge rather than linking to official casino terms, regulatory bodies, or primary sources Spammy outbound link profile: The site's single outbound link points to another niche iGaming site (freespinsnodepositnowager.com) rather than an authoritative or official resource Absence of expert/author pages (limited data — no homepage scan in v1, though site structure makes their existence unlikely)

Type and press Enter to add

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 5 active signals

1 weak axis 3 manual rules Custom instructions 5 evals

Custom AI instructions

Write in a knowledgeable, approachable, and straightforward tone suitable for a UK iGaming audience. Target market is exclusively the United Kingdom, so always use British English spelling and conventions. When mentioning regulatory bodies, prioritize mentioning the UK Gambling Commission (UKGC) to establish trust and relevance. Structure your content using clear, descriptive subheadings to break up the text and guide the reader through topics like game providers, mobile compatibility, types of slots, and bonus mechanics. Casino reviews must comprehensively cover the welcome offer, explicitly detailing whether free spins require a deposit, if there are wagering requirements, and the specific slot games the spins are credited on. Whenever possible, quantify claims by stating exact numbers of available games, specific bonus amounts in GBP, and clear deposit thresholds. Ensure all bonus terms are explained clearly, particularly the distinction between wager-free bonuses and traditional wagering requirements. Use short paragraphs and bullet points for tips and lists, such as explaining slot mechanics or rating criteria, to ensure the content is highly readable on mobile devices. Maintain a helpful, advisory voice that prioritizes player safety, game fairness, and transparent bonus conditions over aggressive promotional language.

Rejection Patterns (AI will avoid these)

Ensure the content strictly addresses the core topic without drifting into unrelated gambling subjects.

Avoid vague descriptions of bonuses; always specify the exact deposit amount, wagering requirements, and eligible games.

Do not use promotional language or aggressive call-to-actions; maintain an objective and informative review tone.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

3 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3623/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"UK online casino players seeking free spins and no wagering bonuses","secondary":["slot enthusiasts","new online casino players looking for trustworthy site reviews"]}
- Content focus: casino-reviews-free-spins-guide
- Tone: casual-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in a knowledgeable, approachable, and straightforward tone suitable for a UK iGaming audience. Target market is exclusively the United Kingdom, so always use British English spelling and conventions. When mentioning regulatory bodies, prioritize mentioning the UK Gambling Commission (UKGC) to establish trust and relevance. Structure your content using clear, descriptive subheadings to break up the text and guide the reader through topics like game providers, mobile compatibility, types of slots, and bonus mechanics. Casino reviews must comprehensively cover the welcome offer, explicitly detailing whether free spins require a deposit, if there are wagering requirements, and the specific slot games the spins are credited on. Whenever possible, quantify claims by stating exact numbers of available games, specific bonus amounts in GBP, and clear deposit thresholds. Ensure all bonus terms are explained clearly, particularly the distinction between wager-free bonuses and traditional wagering requirements. Use short paragraphs and bullet points for tips and lists, such as explaining slot mechanics or rating criteria, to ensure the content is highly readable on mobile devices. Maintain a helpful, advisory voice that prioritizes player safety, game fairness, and transparent bonus conditions over aggressive promotional language.

Keyword landscape manual

- Primary keyword clusters: Name: Free Spins Casinos; Keywords: best free spins casinos, free spins, free spins no wagering, casinos that offer free spins, no deposit free spins, deposit free spins; Intent: The user is looking for top-rate…
- Secondary keywords: UK Gambling Commission, wagering requirements, matched deposit bonus, return to player (RTP), mobile casino, live casino, jackpot slots, video slots, classic slots, Starburst slot, Book of Dead slot
- Commercial-intent keywords: best free spins casinos, LeoVegas Casino, Videoslots Casino, no deposit free spins, deposit free spins, matched deposit bonus, free spins no wagering
- Topic gaps / missing angles: Keyword: new online casinos uk; Rationale: A highly searched commercial term in the UK iGaming space. The site currently only reviews established brands (LeoVegas, Videoslots) but lacks a dedicated page targe…

E-E-A-T expectations manual

- Trust signals: Consistent emphasis on UK Gambling Commission (UKGC) licensing as a baseline for recommending casinos, Transparent explanation of wagering requirements and bonus terms to prevent user misunderstanding, Clear, standardized…

Known weak axes derived

- Unknown: avg 4/10

Decision feedback mixed

- Avoid pattern: Ensure the content strictly addresses the core topic without drifting into unrelated gambling subjects.
- Avoid pattern: Avoid vague descriptions of bonuses; always specify the exact deposit amount, wagering requirements, and eligible games.
- Avoid pattern: Do not use promotional language or aggressive call-to-actions; maintain an objective and informative review tone.

Evaluation

3181/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations

2 blocks were dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"UK online casino players seeking free spins and no wagering bonuses","secondary":["slot enthusiasts","new online casino players looking for trustworthy site reviews"]}
- Content focus: casino-reviews-free-spins-guide
- Tone: casual-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in a knowledgeable, approachable, and straightforward tone suitable for a UK iGaming audience. Target market is exclusively the United Kingdom, so always use British English spelling and conventions. When mentioning regulatory bodies, prioritize mentioning the UK Gambling Commission (UKGC) to establish trust and relevance. Structure your content using clear, descriptive subheadings to break up the text and guide the reader through topics like game providers, mobile compatibility, types of slots, and bonus mechanics. Casino reviews must comprehensively cover the welcome offer, explicitly detailing whether free spins require a deposit, if there are wagering requirements, and the specific slot games the spins are credited on. Whenever possible, quantify claims by stating exact numbers of available games, specific bonus amounts in GBP, and clear deposit thresholds. Ensure all bonus terms are explained clearly, particularly the distinction between wager-free bonuses and traditional wagering requirements. Use short paragraphs and bullet points for tips and lists, such as explaining slot mechanics or rating criteria, to ensure the content is highly readable on mobile devices. Maintain a helpful, advisory voice that prioritizes player safety, game fairness, and transparent bonus conditions over aggressive promotional language.

Keyword landscape manual

- Primary keyword clusters: Name: Free Spins Casinos; Keywords: best free spins casinos, free spins, free spins no wagering, casinos that offer free spins, no deposit free spins, deposit free spins; Intent: The user is looking for top-rate…
- Secondary keywords: UK Gambling Commission, wagering requirements, matched deposit bonus, return to player (RTP), mobile casino, live casino, jackpot slots, video slots, classic slots, Starburst slot, Book of Dead slot
- Commercial-intent keywords: best free spins casinos, LeoVegas Casino, Videoslots Casino, no deposit free spins, deposit free spins, matched deposit bonus, free spins no wagering
- Topic gaps / missing angles: Keyword: new online casinos uk; Rationale: A highly searched commercial term in the UK iGaming space. The site currently only reviews established brands (LeoVegas, Videoslots) but lacks a dedicated page targe…

E-E-A-T expectations manual

- Trust signals: Consistent emphasis on UK Gambling Commission (UKGC) licensing as a baseline for recommending casinos, Transparent explanation of wagering requirements and bonus terms to prevent user misunderstanding, Clear, standardized…

Discarded sections (2)

Known weak axes 35 chars

- Unknown: avg 4/10

Decision feedback 407 chars

- Avoid pattern: Ensure the content strictly addresses the core topic without drifting into unrelated gambling subjects.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!