Site profile

🌍 Netherlands market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

best-online-casinos.nl

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AI learning 8
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

conversational helpful transparent user-centric

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Target Audience *

Primary audience

Secondary segments

beginner gamblers looking for game explanations bonus hunters comparing casino promotions

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

SlotWolf Casino 21.com Casino Simple Casino Mr Play Casino beste online casino online casino review

casino bonussen welkomstbonus stortingsbonus no deposit bonus free spins cashback bonus bonusvoorwaarden

online casino iDEAL iDEAL casino betalen met iDEAL Trustly Skrill Neteller

videoslots online gokkasten speelautomaten tafelspellen live casino Netent Yggdrasil

Secondary Keywords

betrouwbaar online casino nieuwe online casino online casino vergelijken uitbetaling online casino veilig online gokken mobiel casino live roulette online blackjack

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Keyword Gaps JSON

[
    {
        "keyword": "online casino nederland",
        "type": "informational",
        " rationale": "High-volume foundational pillar missing. Sites targeting the NL iGaming market typically require a comprehensive guide targeting localized search queries, which the homepage currently does not fulfill effectively."
    },
    {
        "keyword": "legale online casino nederland",
        "type": "commercial",
        "rationale": "Post-KOA (Kansspelen op Afstand) regulation, Dutch users heavily search for legal and KSA-licensed casinos. None of the current content mentions the Dutch regulator (Kansspelautoriteit) or legal frameworks."
    },
    {
        "keyword": "online casino zonder Cruks",
        "type": "commercial",
        "rationale": "High commercial value topic in the Netherlands that competitors frequently target, completely absent from the current site."
    },
    {
        "keyword": "nieuwe online casino's",
        "type": "commercial",
        "rationale": "No content strategy targeting players looking for newly launched casino platforms."
    },
    {
        "keyword": "gokken op afstand",
        "type": "informational",
        "rationale": "Missing high-level informational content explaining the legal landscape of remote gambling in the Netherlands."
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

FAQ section explicitly states that information is gathered through 'eigen ervaring' (first-hand experience) and verified against official casino websites Provides transparent and realistic mathematical breakdowns of how bonus wagering requirements work (e.g., 70% average return, futility of 50-100x multipliers) Maintains an objective tone by acknowledging platform limitations (e.g., noting that 21.com lacks a live casino and has limited table games) Highlights strict withdrawal limits and high-roller drawbacks at specific casinos Educates users on the importance of SSL encryption and regulatory oversight (MGA) for casino safety

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AI-Applied E-E-A-T Fields

Authors *

Expertise signals

First-hand testing of online casino platforms stated as 'eigen ervaring' (own experience) Deep knowledge of payment gateways popular in the Netherlands, specifically iDEAL, Trustly, and Skrill Understanding of specific slot providers (NetEnt, Yggdrasil, BetSoft) and game mechanics Familiarity with the Malta Gaming Authority (MGA) licensing requirements and safety protocols

Trust signals

Commitment to visiting official casino websites to verify facts and updates Provides realistic warnings about wagering requirements and the actual likelihood of withdrawing bonus money Advises users to gamble responsibly and test games for free before risking real money Transparently discloses platform relationships, such as identifying Mr Play Casino as a white-label version of Aspire Global

Expertise Indicators

Uses industry-standard terminology fluently (e.g., white-label, reload bonuses, cashback, highroller bonussen, SSL-encryptie) Differentiates between types of slots and software providers, explaining the distinction between traditional fruit machines and videoslots Possesses detailed knowledge of payment processing timelines for various methods (e.g., Trustly taking minutes vs. bank transfers taking days) Comprehensive understanding of the Dutch iGaming market, specifically the dominance and utility of iDEAL for local players

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Experience Evidence

First-person perspective used when discussing long-term platform use (e.g., 'Simple casino is een online casino waar we bij best-online-casino.nl heel blij mee zijn en dan ook al heel lang gebruik van maken') Shares practical user-experience observations (e.g., needing to use a 'detour' via Skrill to use iDEAL at 21.com) Provides actionable, step-by-step advice for first-time gamblers based on practical knowledge Reviews feel hands-on, describing navigation, game selection, and the actual process of requesting withdrawals

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E-E-A-T Gaps

No visible author profiles or bylines; all posts are attributed to null author IDs, masking individual accountability Lack of direct links to official regulatory pages, licensing bodies, or direct terms and conditions pages for the casinos reviewed Missing external validation; reviews do not link to third-party audits, official player forums, or regulatory dispute pages to back up claims No published date stamps (published_at is null across all posts), which hurts E-E-A-T freshness signals for an industry where terms and licenses change frequently Very thin outbound linking profile (only 4 total outbound links across 9 pages), indicating potential over-reliance on internal claims without third-party corroboration No verifiable 'About Us' page or structured data available in this dataset to establish the site's official organizational expertise or mission statement (limited data — no homepage scan in v1)

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 8 active signals

1 weak axis 6 manual rules Custom instructions 9 evals

Custom AI instructions

Write in fluent, natural Dutch targeting a Dutch audience. Adopt a pragmatic, informative persona acting as a fellow casino enthusiast offering transparent advice. Maintain a conversational but knowledgeable tone, directly addressing the reader using 'je/jij' rather than the formal 'u'. Structure content with clear, logical subheadings. Prioritize specific, verifiable facts such as exact bonus percentages, deposit limits, and concrete payment methods (e.g., iDEAL, Trustly, Skrill). Avoid making absolute claims about casinos being universally 'the best'; instead, focus on tangible strengths and limitations to help the user make an informed decision. Scrutinize bonus terms realistically, explaining wagering requirements and withdrawal limits objectively rather than exclusively praising the offers. Ensure all information is strictly relevant to the Netherlands market. Finally, strictly avoid generating English text in the conclusion; all paragraphs, including the final summary, must be written entirely in Dutch.

Rejection Patterns (AI will avoid these)

Avoid concluding paragraphs or summary sentences written in English, as the entire text must be in Dutch.

Do not blindly praise casino bonuses without critically addressing the attached wagering requirements and withdrawal limits.

Refrain from making unsubstantiated absolute claims about a casino's overall superiority or safety without citing specific regulatory licenses (e.g., MGA or KSA).

Eliminate repetitive filler phrases and redundant summary sentences that merely repeat the obvious (e.g., 'Kortom, de voordelen zijn talrijk').

Avoid listing generic claims about 'thousands of games' without naming concrete software providers or specific game titles.

Do not include outbound links to external competitor domains or affiliate links that were not present in the original text.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3692/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Dutch online casino players seeking reliable platforms","secondary":["beginner gamblers looking for game explanations","bonus hunters comparing casino promotions"]}
- Content focus: casino-reviews-and-guides
- Tone: informative-accessible
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in fluent, natural Dutch targeting a Dutch audience. Adopt a pragmatic, informative persona acting as a fellow casino enthusiast offering transparent advice. Maintain a conversational but knowledgeable tone, directly addressing the reader using 'je/jij' rather than the formal 'u'. Structure content with clear, logical subheadings. Prioritize specific, verifiable facts such as exact bonus percentages, deposit limits, and concrete payment methods (e.g., iDEAL, Trustly, Skrill). Avoid making absolute claims about casinos being universally 'the best'; instead, focus on tangible strengths and limitations to help the user make an informed decision. Scrutinize bonus terms realistically, explaining wagering requirements and withdrawal limits objectively rather than exclusively praising the offers. Ensure all information is strictly relevant to the Netherlands market. Finally, strictly avoid generating English text in the conclusion; all paragraphs, including the final summary, must be written entirely in Dutch.

Keyword landscape manual

- Primary keyword clusters: Name: Online Casino Reviews; Keywords: SlotWolf Casino, 21.com Casino, Simple Casino, Mr Play Casino, beste online casino, online casino review; Intent: commercial, Name: Casino Bonussen; Keywords: casino bonuss…
- Secondary keywords: betrouwbaar online casino, nieuwe online casino, online casino vergelijken, uitbetaling online casino, veilig online gokken, mobiel casino, live roulette, online blackjack
- Commercial-intent keywords: Keyword: online casino iDEAL; Difficulty: high, Keyword: casino bonussen; Difficulty: high, Keyword: free spins bij registratie; Difficulty: medium, Keyword: no deposit bonus; Difficulty: medium, Keyword: nieu…
- Topic gaps / missing angles: Keyword: online casino nederland; Type: informational; rationale: High-volume foundational pillar missing. Sites targeting the NL iGaming market typically require a comprehensive guide targeting localized se…

E-E-A-T expectations manual

- Trust signals: FAQ section explicitly states that information is gathered through 'eigen ervaring' (first-hand experience) and verified against official casino websites, Provides transparent and realistic mathematical breakdowns of how b…

Known weak axes derived

- Unknown: avg 4.6/10

Decision feedback mixed

- Avoid pattern: Avoid concluding paragraphs or summary sentences written in English, as the entire text must be in Dutch.
- Avoid pattern: Do not blindly praise casino bonuses without critically addressing the attached wagering requirements and withdrawal limits.
- Avoid pattern: Refrain from making unsubstantiated absolute claims about a casino's overall superiority or safety without citing specific regulatory licenses (e.g., MGA or KSA).
- Avoid pattern: Eliminate repetitive filler phrases and redundant summary sentences that merely repeat the obvious (e.g., 'Kortom, de voordelen zijn talrijk').

Evaluation

2928/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes

1 block was dropped by the character budget.

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"Dutch online casino players seeking reliable platforms","secondary":["beginner gamblers looking for game explanations","bonus hunters comparing casino promotions"]}
- Content focus: casino-reviews-and-guides
- Tone: informative-accessible
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in fluent, natural Dutch targeting a Dutch audience. Adopt a pragmatic, informative persona acting as a fellow casino enthusiast offering transparent advice. Maintain a conversational but knowledgeable tone, directly addressing the reader using 'je/jij' rather than the formal 'u'. Structure content with clear, logical subheadings. Prioritize specific, verifiable facts such as exact bonus percentages, deposit limits, and concrete payment methods (e.g., iDEAL, Trustly, Skrill). Avoid making absolute claims about casinos being universally 'the best'; instead, focus on tangible strengths and limitations to help the user make an informed decision. Scrutinize bonus terms realistically, explaining wagering requirements and withdrawal limits objectively rather than exclusively praising the offers. Ensure all information is strictly relevant to the Netherlands market. Finally, strictly avoid generating English text in the conclusion; all paragraphs, including the final summary, must be written entirely in Dutch.

Keyword landscape manual

- Primary keyword clusters: Name: Online Casino Reviews; Keywords: SlotWolf Casino, 21.com Casino, Simple Casino, Mr Play Casino, beste online casino, online casino review; Intent: commercial, Name: Casino Bonussen; Keywords: casino bonuss…
- Secondary keywords: betrouwbaar online casino, nieuwe online casino, online casino vergelijken, uitbetaling online casino, veilig online gokken, mobiel casino, live roulette, online blackjack
- Commercial-intent keywords: Keyword: online casino iDEAL; Difficulty: high, Keyword: casino bonussen; Difficulty: high, Keyword: free spins bij registratie; Difficulty: medium, Keyword: no deposit bonus; Difficulty: medium, Keyword: nieu…
- Topic gaps / missing angles: Keyword: online casino nederland; Type: informational; rationale: High-volume foundational pillar missing. Sites targeting the NL iGaming market typically require a comprehensive guide targeting localized se…

E-E-A-T expectations manual

- Trust signals: FAQ section explicitly states that information is gathered through 'eigen ervaring' (first-hand experience) and verified against official casino websites, Provides transparent and realistic mathematical breakdowns of how b…

Known weak axes derived

- Unknown: avg 4.6/10

Discarded sections (1)

Decision feedback 764 chars

- Avoid pattern: Avoid concluding paragraphs or summary sentences written in English, as the entire text must be in Dutch.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!