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🌍 International market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

bestnewcasinosuk.com

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AI learning 10
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Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

encouraging accessible authoritative collaborative safety_conscious promotional

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Target Audience *

Primary audience

Secondary segments

dutch_online_casino_players thai_asian_online_casino_players new_online_gamblers

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

best new casinos uk new online casinos uk bestnewcasinouk new casino sites uk

casino promotions online casino bonuses welcome bonus loyalty program rewards

free spins free spins no deposit no deposit free spins free spins op speelautomaten

leo casino review leo casino leo casino live dealer

[{"name":"New UK Casino Discovery & Reviews","keywords":["best new casinos uk","new online casinos uk","bestnewcasinouk","new casino sites uk"],"intent":"informational\/commercial","evidence":"Targeted by homepage (Welcome to BestNewCasinoUK.co!), \/best-new-casinos\/, and \/casino-games\/ pages. GSC confirms 'best new casinos uk' as the highest click-through query at position 4.2."},{"name":"Casino Bonuses & Promotions","keywords":["casino promotions","online casino bonuses","welcome bonus","loyalty program rewards"],"intent":"commercial","evidence":"Dedicated page at \/casino-promotions\/. GSC shows 'casino promotions uk' at position 11.4. Heavy emphasis on welcome bonuses, no deposit bonuses, and promotional rules in the content."},{"name":"Free Spins","keywords":["free spins","free spins no deposit","no deposit free spins","free spins op speelautomaten"],"intent":"commercial","evidence":"Dedicated page at \/free-spins\/. GSC shows 'free spins no deposit' getting 2500 impressions but ranking poorly at position 12.5. Content specifically targets various types of free spins."},{"name":"Leo Casino Brand Review","keywords":["leo casino review","leo casino","leo casino live dealer"],"intent":"informational\/commercial","evidence":"Dedicated review page at \/leo-casino-review\/. GSC confirms 45 clicks for 'leo casino review'. Content focuses on no deposit bonuses, live dealer games, and mobile version."}]

Secondary Keywords

return to player rtp live dealer casino uk mobile casino uk casino rewards and prizes online gambling security wagering requirements online slots live roulette blackjack casino promotions

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "best casino sites uk",
        "type": "content_gap",
        "opportunity": "High-volume head term currently not explicitly covered by dedicated comparison content. The site could easily capture this with a dedicated top 10 list."
    },
    {
        "keyword": "new casino no deposit bonus",
        "type": "content_gap",
        "opportunity": "Intersection of two major site themes (New Casinos + No Deposit). Currently, the no deposit info is fragmented across the free spins and promotions pages."
    },
    {
        "keyword": "best online casino payouts uk",
        "type": "content_gap",
        "opportunity": "The site mentions RTP extensively but lacks a dedicated page targeting payout speed and percentages, which is a high-intent sub-niche."
    },
    {
        "keyword": "safe online casinos uk",
        "type": "content_gap",
        "opportunity": "Homepage and Casino Games page mention safety/security but the site lacks a dedicated trust/signals page targeting this specific high-intent query."
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords

best new casinos uk new online casinos uk casino promotions uk free spins no deposit no deposit bonus casino online casino bonuses live dealer casino uk leo casino review

Type and press Enter to add

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Self-proclaimed claim: 'information is well researched, reviewed and rated' (repeated on homepage and Casino Games page) Self-proclaimed claim: 'website is the leader in the market when it comes to providing trustworthy casino information' (Betrouwbare post) Self-proclaimed claim: 'always making sure that we provide the right information to our readers at all times' Stated focus on investigating 'payment methods, security systems and the process of money transactions' as part of research Claim of being 'manned by well-experienced professionals' Collaboration with a Dutch partner site described as peer-validated relationship No external trust markers found — no UKGC licensing references, no responsible gambling org links, no editorial policy

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Only identified author via sitemap author archive No bio text available in provided data No post attribution — all posts have null author_id

Trust signals

No verifiable credentials found in data No author page content available for review

Expertise Indicators

Covers casino game taxonomy: slots, blackjack variants (12), roulette variants (8), live dealer, baccarat, stud poker Specific slot title knowledge: Starburst, Immortal Romance, Golden Hen, Spartacus, Montezuma, Yola Berrocal Live dealer variant knowledge: Lightning Roulette, Quantum, Fast Ball, Express, French, Cassiopeia (streamed from physical casino) Differentiates free spins types: no deposit, slot machine (speelautomaten), jackpot, casino bonus — with wagering requirement caveats Discusses RTP as evaluation criterion for casino selection Mobile casino performance assessment described (lag, transition desktop-to-mobile) Awareness of jurisdictional differences — mentions Dutch market, culture differences, and legislation issues Knowledge of casino promotions taxonomy: welcome bonus, no deposit bonus, loyalty rewards, game-specific promotions No verifiable expert credentials, certifications, or industry body memberships found in content

Type and press Enter to add

Experience Evidence

First-person testing claim: 'according to our experience, this is true' regarding Leo Casino mobile performance Stated intent to test: 'we believe it is so important to test it out and share with everyone' Operational experience claim: 'our experienced staff also learned more about culture differences and legislation issues' Planned in-person partner visit: 'Soon, our staff will visit the office of betrouwbare online casino's in Amsterdam' Organizational self-description: 'we decided to work together, just by sharing our experiences and skills' No detailed methodology descriptions — no testing protocols, no scoring rubrics, no sample size or testing duration disclosed No screenshots, data captures, or verifiable evidence of hands-on testing provided in post bodies

Type and press Enter to add

E-E-A-T Gaps

No author attribution on any post — all author_id fields are null; only 'dilantiadmin' discovered via sitemap with no bio No published dates on any posts — all published_at fields are null; undermines freshness and update signals No references to UKGC or any official gambling regulator — critical gap for a UK-targeted iGaming review site No responsible gambling content, links, or disclaimers found in any post body No editorial policy, review methodology, or scoring criteria documented despite claims of 'researched, reviewed and rated' No affiliate relationship disclosure found in post content All outbound links go to other casino affiliate/promotional sites — no links to authoritative sources (regulators, game developers, official casino sites) No categories assigned to posts despite category taxonomy existing — content is unstructured Dutch language fragments mixed into English UK-targeted content (e.g., 'Free spins op speelautomaten', 'Lees verder') — inconsistent audience focus and possible scraped/spun content signal Self-proclaimed expertise with no verifiable credentials, named reviewers, or industry affiliations Thin content across most pages — blog index is 33 words; informational pages average ~600 words with no depth No homepage/about page/schema markup scannable in v1 — limited data on organizational identity, structured data, or trust badges Posts read as promotional content rather than independent editorial reviews — no balanced critique, no downside weighting beyond brief mentions

Type and press Enter to add

No author attribution on any post — all author_id fields are null; only 'dilantiadmin' discovered via sitemap with no bio
No published dates on any posts — all published_at fields are null; undermines freshness and update signals
No references to UKGC or any official gambling regulator — critical gap for a UK-targeted iGaming review site
No responsible gambling content, links, or disclaimers found in any post body
No editorial policy, review methodology, or scoring criteria documented despite claims of 'researched, reviewed and rated'
No affiliate relationship disclosure found in post content
All outbound links go to other casino affiliate/promotional sites — no links to authoritative sources (regulators, game developers, official casino sites)
No categories assigned to posts despite category taxonomy existing — content is unstructured
Dutch language fragments mixed into English UK-targeted content (e.g., 'Free spins op speelautomaten', 'Lees verder') — inconsistent audience focus and possible scraped/spun content signal
Self-proclaimed expertise with no verifiable credentials, named reviewers, or industry affiliations
Thin content across most pages — blog index is 33 words; informational pages average ~600 words with no depth
No homepage/about page/schema markup scannable in v1 — limited data on organizational identity, structured data, or trust badges
Posts read as promotional content rather than independent editorial reviews — no balanced critique, no downside weighting beyond brief mentions

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 10 active signals

1 weak axis 8 manual rules Custom instructions 9 evals

Custom AI instructions

Write all content in British English for a UK audience. This site covers UK-licensed online casinos only — never discuss Dutch, Thai, Asian, or other non-UK markets, and do not embed partner cross-promotions or link-exchange paragraphs about foreign casino sites. Maintain a knowledgeable but honest advisory tone: avoid inflated superlatives like 'king of' or 'one of the best' without cited specifics. Every casino review must follow a consistent structure: overview, licensing and regulation (always note UKGC status), bonuses with wagering requirements and time limits explicitly stated, game selection, payment methods, mobile experience, and a balanced conclusion noting both strengths and drawbacks. Factual claims about bonus amounts, free spin counts, game counts, or payout rates must be current and verifiable — never reuse outdated figures. Remove all Elementor CSS or HTML artifacts from body text before publishing. Keep paragraphs concise and scannable; prefer specific details over generic filler. Do not mix Dutch or other non-English headings or phrases into English content. Every outbound link must be directly relevant to the UK casino topic of the page — no off-topic partner links. Word count per page should exceed 800 words to provide genuine value.

Rejection Patterns (AI will avoid these)

Do not insert Dutch-language headings or paragraphs into English content targeted at UK players.

Do not include promotional paragraphs or outbound links about Dutch, Thai, or Asian casino platforms in UK-focused pages.

Do not make unsubstantiated superlative claims about a casino without supporting specifics.

Do not omit UKGC licensing status and regulatory details when reviewing a UK-facing casino.

Do not leave Elementor CSS or HTML code artifacts visible in published body text.

Do not present outdated bonus amounts, free spin counts, or casino details as current information.

Do not write generic filler that could apply to any casino — every claim must be specific to the named operator.

Do not bury or omit wagering requirements, time limits, and key T&Cs when describing bonuses or free spins.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

7 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3725/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"uk_online_casino_players","secondary":["dutch_online_casino_players","thai_asian_online_casino_players","new_online_gamblers"]}
- Content focus: casino_reviews_and_guides
- Tone: informative_enthusiastic
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write all content in British English for a UK audience. This site covers UK-licensed online casinos only — never discuss Dutch, Thai, Asian, or other non-UK markets, and do not embed partner cross-promotions or link-exchange paragraphs about foreign casino sites. Maintain a knowledgeable but honest advisory tone: avoid inflated superlatives like 'king of' or 'one of the best' without cited specifics. Every casino review must follow a consistent structure: overview, licensing and regulation (always note UKGC status), bonuses with wagering requirements and time limits explicitly stated, game selection, payment methods, mobile experience, and a balanced conclusion noting both strengths and drawbacks. Factual claims about bonus amounts, free spin counts, game counts, or payout rates must be current and verifiable — never reuse outdated figures. Remove all Elementor CSS or HTML artifacts from body text before publishing. Keep paragraphs concise and scannable; prefer specific details over generic filler. Do not mix Dutch or other non-English headings or phrases into English content. Every outbound link must be directly relevant to the UK casino topic of the page — no off-topic partner links. Word count per page should exceed 800 words to provide genuine value.

Keyword landscape manual

- Primary keyword clusters: Name: New UK Casino Discovery & Reviews; Keywords: best new casinos uk, new online casinos uk, bestnewcasinouk, new casino sites uk; Intent: informational/commercial; Evidence: Targeted by homepage (Welcome to B…
- Secondary keywords: return to player rtp, live dealer casino uk, mobile casino uk, casino rewards and prizes, online gambling security, wagering requirements, online slots, live roulette, blackjack casino promotions
- Commercial-intent keywords: best new casinos uk, new online casinos uk, casino promotions uk, free spins no deposit, no deposit bonus casino, online casino bonuses, live dealer casino uk, leo casino review
- Topic gaps / missing angles: Keyword: best casino sites uk; Type: content_gap; Opportunity: High-volume head term currently not explicitly covered by dedicated comparison content. The site could easily capture this with a dedicated top 1…

E-E-A-T expectations manual

- Trust signals: Self-proclaimed claim: 'information is well researched, reviewed and rated' (repeated on homepage and Casino Games page), Self-proclaimed claim: 'website is the leader in the market when it comes to providing trustworthy c…

Known weak axes derived

- Unknown: avg 3.8/10

Decision feedback mixed

- Avoid pattern: Do not insert Dutch-language headings or paragraphs into English content targeted at UK players.
- Avoid pattern: Do not include promotional paragraphs or outbound links about Dutch, Thai, or Asian casino platforms in UK-focused pages.
- Avoid pattern: Do not make unsubstantiated superlative claims about a casino without supporting specifics.
- Avoid pattern: Do not omit UKGC licensing status and regulatory details when reviewing a UK-facing casino.

Evaluation

3138/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes

1 block was dropped by the character budget.

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"uk_online_casino_players","secondary":["dutch_online_casino_players","thai_asian_online_casino_players","new_online_gamblers"]}
- Content focus: casino_reviews_and_guides
- Tone: informative_enthusiastic
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write all content in British English for a UK audience. This site covers UK-licensed online casinos only — never discuss Dutch, Thai, Asian, or other non-UK markets, and do not embed partner cross-promotions or link-exchange paragraphs about foreign casino sites. Maintain a knowledgeable but honest advisory tone: avoid inflated superlatives like 'king of' or 'one of the best' without cited specifics. Every casino review must follow a consistent structure: overview, licensing and regulation (always note UKGC status), bonuses with wagering requirements and time limits explicitly stated, game selection, payment methods, mobile experience, and a balanced conclusion noting both strengths and drawbacks. Factual claims about bonus amounts, free spin counts, game counts, or payout rates must be current and verifiable — never reuse outdated figures. Remove all Elementor CSS or HTML artifacts from body text before publishing. Keep paragraphs concise and scannable; prefer specific details over generic filler. Do not mix Dutch or other non-English headings or phrases into English content. Every outbound link must be directly relevant to the UK casino topic of the page — no off-topic partner links. Word count per page should exceed 800 words to provide genuine value.

Keyword landscape manual

- Primary keyword clusters: Name: New UK Casino Discovery & Reviews; Keywords: best new casinos uk, new online casinos uk, bestnewcasinouk, new casino sites uk; Intent: informational/commercial; Evidence: Targeted by homepage (Welcome to B…
- Secondary keywords: return to player rtp, live dealer casino uk, mobile casino uk, casino rewards and prizes, online gambling security, wagering requirements, online slots, live roulette, blackjack casino promotions
- Commercial-intent keywords: best new casinos uk, new online casinos uk, casino promotions uk, free spins no deposit, no deposit bonus casino, online casino bonuses, live dealer casino uk, leo casino review
- Topic gaps / missing angles: Keyword: best casino sites uk; Type: content_gap; Opportunity: High-volume head term currently not explicitly covered by dedicated comparison content. The site could easily capture this with a dedicated top 1…

E-E-A-T expectations manual

- Trust signals: Self-proclaimed claim: 'information is well researched, reviewed and rated' (repeated on homepage and Casino Games page), Self-proclaimed claim: 'website is the leader in the market when it comes to providing trustworthy c…

Known weak axes derived

- Unknown: avg 3.8/10

Discarded sections (1)

Decision feedback 587 chars

- Avoid pattern: Do not insert Dutch-language headings or paragraphs into English content targeted at UK players.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!