Site profile

🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

betmgmonlinecasino.co.uk

Market brief Posts

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AI learning 1
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 7/16 essentials

44%

Fill next: Niche

Start with the essentials below — or use AI Profile Filler to draft them from your posts. No posts synced yet; run Rebuild Profile after saving basics.

Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

promotional uk-centric offer-focused accessible

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

UK iGaming comparison shoppers UK new casino sign-ups looking for bonus/offer details

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

No clusters yet

Secondary Keywords

No items yet

Type and press Enter to add

Keyword Gaps

No items yet

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Commercial Intent Keywords

No items yet

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E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

No content exists from which to derive credibility signals — site contains only an empty test post No sourcing, citations, or references to authoritative UKGC data, licensing, or regulation No responsible gambling disclosures or links found in sampled content Outbound links limited to wordpress.org and superquickdns.com — neither are topical authority or trust-building destinations

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Default WordPress admin account — no bio or credentials visible No iGaming or gambling industry expertise demonstrated

Trust signals

No author page content beyond default archive URL No professional credentials, affiliations, or identity disclosed

Expertise Indicators

Domain name (betmgmonlinecasino.co.uk) signals topical intent around BetMGM online casino for UK market, but zero content substantiates this expertise No subject-matter depth observable — no reviews, game guides, odds analysis, or regulatory commentary present Category structure is limited to 'Uncategorized' — no topical taxonomy demonstrating domain knowledge

Type and press Enter to add

Experience Evidence

No first-person narrative, hands-on testing, or user experience accounts — no content exists No methodology descriptions for reviews or comparisons No evidence of real-money play, platform testing, or operator interaction

Type and press Enter to add

E-E-A-T Gaps

No real content published — site is effectively a shell with a single empty test post No identifiable human author with credentials, biography, or iGaming industry background No author pages with substantive bios or expertise claims No editorial transparency: no methodology, no fact-checking policy, no correction notices No citations or outbound links to authoritative sources (UKGC, gambling commission data, licensed operators) No responsible gambling information — critical trust gap for UK iGaming sites No content demonstrating E-E-A-T in online casino reviews, bonuses, or game analysis Site appears uninitialized or parked — no substantive pages indexed Limited data — no homepage scan in v1, but current data shows no E-E-A-T signals to evaluate regardless

Type and press Enter to add

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 1 active signals

Custom instructions

Custom AI instructions

You are writing for betmgmonlinecasino.co.uk, a UK-facing iGaming site. The audience is UK online casino players seeking trustworthy, compliant information about BetMGM and the broader UK casino landscape. Voice should be authoritative yet approachable—knowledgeable without sounding promotional; use British English spelling and conventions throughout (e.g., favourites, licensing, responsible gambling). Every claim about bonuses, RTP, licensing, or game availability must be factually verifiable and current; always note terms and conditions apply. Reference UKGC regulation where relevant. Structure content with clear H2/H3 hierarchy, short paragraphs, and scannable bullet points for key details like wagering requirements or payment methods. Avoid US-centric terminology (slots is fine; avoid video lottery terminals). Do not make unlicensed operator claims or guarantee winnings. Include responsible gambling messaging and links to BeGambleAware or GamCare where appropriate. Prioritise clarity and compliance over persuasion—the site must build trust in a regulated market.

Rejection Patterns (AI will avoid these)

Health Factors

Persona 100%

Evaluations 0%

Freshness 0%

Decisions 0%

Data 0%

Run evaluations to build quality baselines 0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

4 trust signals 3 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

1781/4200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations

Included sections (3)

Editorial identity manual

- Target audience: {"primary":"UK online casino players seeking BetMGM brand information and reviews","secondary":["UK iGaming comparison shoppers","UK new casino sign-ups looking for bonus/offer details"]}
- Content focus: online-casino-review
- Tone: promotional-informational
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: You are writing for betmgmonlinecasino.co.uk, a UK-facing iGaming site. The audience is UK online casino players seeking trustworthy, compliant information about BetMGM and the broader UK casino landscape. Voice should be authoritative yet approachable—knowledgeable without sounding promotional; use British English spelling and conventions throughout (e.g., favourites, licensing, responsible gambling). Every claim about bonuses, RTP, licensing, or game availability must be factually verifiable and current; always note terms and conditions apply. Reference UKGC regulation where relevant. Structure content with clear H2/H3 hierarchy, short paragraphs, and scannable bullet points for key details like wagering requirements or payment methods. Avoid US-centric terminology (slots is fine; avoid video lottery terminals). Do not make unlicensed operator claims or guarantee winnings. Include responsible gambling messaging and links to BeGambleAware or GamCare where appropriate. Prioritise clarity and compliance over persuasion—the site must build trust in a regulated market.

E-E-A-T expectations manual

- Trust signals: No content exists from which to derive credibility signals — site contains only an empty test post, No sourcing, citations, or references to authoritative UKGC data, licensing, or regulation, No responsible gambling disclo…

Evaluation

1781/3200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations

Included sections (3)

Editorial identity manual

- Target audience: {"primary":"UK online casino players seeking BetMGM brand information and reviews","secondary":["UK iGaming comparison shoppers","UK new casino sign-ups looking for bonus/offer details"]}
- Content focus: online-casino-review
- Tone: promotional-informational
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: You are writing for betmgmonlinecasino.co.uk, a UK-facing iGaming site. The audience is UK online casino players seeking trustworthy, compliant information about BetMGM and the broader UK casino landscape. Voice should be authoritative yet approachable—knowledgeable without sounding promotional; use British English spelling and conventions throughout (e.g., favourites, licensing, responsible gambling). Every claim about bonuses, RTP, licensing, or game availability must be factually verifiable and current; always note terms and conditions apply. Reference UKGC regulation where relevant. Structure content with clear H2/H3 hierarchy, short paragraphs, and scannable bullet points for key details like wagering requirements or payment methods. Avoid US-centric terminology (slots is fine; avoid video lottery terminals). Do not make unlicensed operator claims or guarantee winnings. Include responsible gambling messaging and links to BeGambleAware or GamCare where appropriate. Prioritise clarity and compliance over persuasion—the site must build trust in a regulated market.

E-E-A-T expectations manual

- Trust signals: No content exists from which to derive credibility signals — site contains only an empty test post, No sourcing, citations, or references to authoritative UKGC data, licensing, or regulation, No responsible gambling disclo…

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!