Site profile

🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

123classifiedads.co.uk

Market brief Posts

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AI learning 5
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 1/4 Runtime Prompt

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Profile completion · 6/16 essentials

38%

Fill next: Niche

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Persona 5/8 Keywords 0/4 E-E-A-T 1/4

Show missing fields (10)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 2 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

conversational promotional collective-we-voice informal affiliate-driven non-authoritative helpful-cautionary

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Target Audience *

Primary audience

Secondary segments

UK classified ads users casual slot and card game players new online gamblers needing guidance

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

No clusters yet

Secondary Keywords

No items yet

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Keyword Gaps

No items yet

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Commercial Intent Keywords

No items yet

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E-E-A-T Profile 1/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

References UK responsible gambling organisations (GamCare, Gamble Aware, Gamblers Anonymous) on gambling page Advises verifying casino licensing (Malta, Curaçao) before depositing Dedicated scam-help page listing common fraud patterns and protective advice Published terms of service with company registration number (HB5839 London) and registered address Terms specify minimum age 18 and GBP-only transactions

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AI-Applied E-E-A-T Fields

Authors *

Expertise Indicators

Casino licensing awareness (Malta, Curaçao jurisdictions) mentioned in entertainment page Slot machine category knowledge (classics, video slots, progressive jackpots) Awareness of poker tournament dynamics (tells, poker face, online anonymity advantages) Awareness of sports betting mechanics (odds timing, multiple bets)

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Experience Evidence

Claims partnerships with iGaming companies as basis for casino recommendations Describes proprietary '123 Match' system for buyer-seller matching in classifieds context Scam help page adopts a user-advocacy stance ('users are the first line of defence')

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E-E-A-T Gaps

No author attribution on any post — all author_id values are null No author pages or bios exist — zero named individuals with credentials No publication dates on any post — all published_at values are null No detailed casino review methodology or hands-on testing narrative No UKGC (UK Gambling Commission) licensing discussion despite targeting UK market — only Malta and Curaçao mentioned No transparent disclosure of affiliate/commercial relationships with linked gambling sites Outbound links are exclusively to gambling affiliate domains (freespinsnodepositnowager.com, onlinegokkengids.com) without editorial justification Terms of service explicitly aliases the site with 'online casino bonus guide from Online Gokken Gids' — conflicting identity between classified-ads premise and gambling-affiliate operation Dutch-language gambling terminology ('gokken') used in English-targeted UK content, suggesting content origination from non-UK affiliate network rather than genuine UK expertise No responsible gambling deposit-limit tools, self-exclusion links, or player-protection infrastructure beyond helpline mentions Site has only 6 pages with 2,641 total words — insufficient depth for YMYL iGaming topic coverage No category taxonomy applied to any post — no topical organisation signals for crawlers Limited data — no homepage scan in v1; schema markup, about page, and organizational authorship cannot be verified

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No author attribution on any post — all author_id values are null
No author pages or bios exist — zero named individuals with credentials
No publication dates on any post — all published_at values are null
No detailed casino review methodology or hands-on testing narrative
No UKGC (UK Gambling Commission) licensing discussion despite targeting UK market — only Malta and Curaçao mentioned
No transparent disclosure of affiliate/commercial relationships with linked gambling sites
Outbound links are exclusively to gambling affiliate domains (freespinsnodepositnowager.com, onlinegokkengids.com) without editorial justification
Terms of service explicitly aliases the site with 'online casino bonus guide from Online Gokken Gids' — conflicting identity between classified-ads premise and gambling-affiliate operation
Dutch-language gambling terminology ('gokken') used in English-targeted UK content, suggesting content origination from non-UK affiliate network rather than genuine UK expertise
No responsible gambling deposit-limit tools, self-exclusion links, or player-protection infrastructure beyond helpline mentions
Site has only 6 pages with 2,641 total words — insufficient depth for YMYL iGaming topic coverage
No category taxonomy applied to any post — no topical organisation signals for crawlers
Limited data — no homepage scan in v1; schema markup, about page, and organizational authorship cannot be verified

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 5 active signals

1 weak axis 3 manual rules Custom instructions 6 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Do not use foreign language terms like 'gokken' in the English body text without proper translation and context.

Maintain an objective and trustworthy tone in the Terms of Service without embedding external promotional links or casino guides directly into the site's core identity.

Ensure any gambling-related content clearly prioritizes user safety, clearly stating the 18+ age requirement, rather than purely pushing external operators.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 trust signals 5 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

2201/4200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"UK online gamblers seeking casino and betting recommendations","secondary":["UK classified ads users","casual slot and card game players","new online gamblers needing guidance"]}
- Content focus: igaming-affiliate-guide
- Tone: casual-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: When refreshing content for 123 Classified Ads, adopt a straightforward, helpful voice directed at UK buyers and sellers using a classifieds marketplace. The site serves as a community hub featuring matchmaking services, chat rooms, and scam prevention resources, alongside adult entertainment and gambling guides. Write in British English and use local phrasing (e.g., 'pounds', 'flat', 'quid', 'telly') naturally to maintain regional authenticity. For marketplace pages, focus on clear, practical user benefits and platform features. When updating gambling content, ensure tone remains responsible, entertainment-focused, and always includes clear 18+ age restrictions. Avoid incorporating untranslated foreign words such as 'gokken' within English sentences; ensure all text reads natively. Structure the text with concise paragraphs and use simple subheadings to break up information, prioritizing the user's practical understanding of the topic above all else.

E-E-A-T expectations manual

- Trust signals: References UK responsible gambling organisations (GamCare, Gamble Aware, Gamblers Anonymous) on gambling page, Advises verifying casino licensing (Malta, Curaçao) before depositing, Dedicated scam-help page listing common…

Known weak axes derived

- Unknown: avg 2.3/10

Decision feedback mixed

- Avoid pattern: Do not use foreign language terms like 'gokken' in the English body text without proper translation and context.
- Avoid pattern: Maintain an objective and trustworthy tone in the Terms of Service without embedding external promotional links or casino guides directly into the site's core identity.
- Avoid pattern: Ensure any gambling-related content clearly prioritizes user safety, clearly stating the 18+ age requirement, rather than purely pushing external operators.

Evaluation

2201/3200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"UK online gamblers seeking casino and betting recommendations","secondary":["UK classified ads users","casual slot and card game players","new online gamblers needing guidance"]}
- Content focus: igaming-affiliate-guide
- Tone: casual-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: When refreshing content for 123 Classified Ads, adopt a straightforward, helpful voice directed at UK buyers and sellers using a classifieds marketplace. The site serves as a community hub featuring matchmaking services, chat rooms, and scam prevention resources, alongside adult entertainment and gambling guides. Write in British English and use local phrasing (e.g., 'pounds', 'flat', 'quid', 'telly') naturally to maintain regional authenticity. For marketplace pages, focus on clear, practical user benefits and platform features. When updating gambling content, ensure tone remains responsible, entertainment-focused, and always includes clear 18+ age restrictions. Avoid incorporating untranslated foreign words such as 'gokken' within English sentences; ensure all text reads natively. Structure the text with concise paragraphs and use simple subheadings to break up information, prioritizing the user's practical understanding of the topic above all else.

E-E-A-T expectations manual

- Trust signals: References UK responsible gambling organisations (GamCare, Gamble Aware, Gamblers Anonymous) on gambling page, Advises verifying casino licensing (Malta, Curaçao) before depositing, Dedicated scam-help page listing common…

Known weak axes derived

- Unknown: avg 2.3/10

Decision feedback mixed

- Avoid pattern: Do not use foreign language terms like 'gokken' in the English body text without proper translation and context.
- Avoid pattern: Maintain an objective and trustworthy tone in the Terms of Service without embedding external promotional links or casino guides directly into the site's core identity.
- Avoid pattern: Ensure any gambling-related content clearly prioritizes user safety, clearly stating the 18+ age requirement, rather than purely pushing external operators.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!