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🌍 Netherlands market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

amsterdamscasinobonussen.nl

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AI learning 6
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

welcoming direct helpful enthusiastic conversational

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

beginner casino players looking for no-deposit bonuses experienced gamblers seeking alternative casino platforms

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

amsterdams casino amsterdams casino bonussen waar is het amsterdams casino slot planet amsterdams casino slot planet amsterdams casino naam veranderd

online casino bonussen casino bonussen no deposit bonus no deposit bonus casino gratis spins no deposit gratis geld bonus casino stortingsbonus welkomstbonus casino

bob casino casinos zoals bob casino andere casinos zoals bob casino spinia casino king billy casino betchan casino cookie casino n1 interactive casinos

online casino spellen gokkasten live casino tafelspellen netent slots gonzo's quest twin spin

[{"name":"Amsterdams Casino \/ Slot Planet Rebrand","keywords":["amsterdams casino","amsterdams casino bonussen","waar is het amsterdams casino","slot planet","amsterdams casino slot planet","amsterdams casino naam veranderd"],"intent":"Navigational \/ Informational"},{"name":"Online Casino Bonuses (General & No Deposit)","keywords":["online casino bonussen","casino bonussen","no deposit bonus","no deposit bonus casino","gratis spins no deposit","gratis geld bonus casino","stortingsbonus","welkomstbonus casino"],"intent":"Commercial \/ Transactional"},{"name":"Casino Alternatives & Competitors (Bob Casino & N1 Interactive)","keywords":["bob casino","casinos zoals bob casino","andere casinos zoals bob casino","spinia casino","king billy casino","betchan casino","cookie casino","n1 interactive casinos"],"intent":"Commercial \/ Alternative Investigation"},{"name":"Casino Games & Software Providers","keywords":["online casino spellen","gokkasten","live casino","tafelspellen","netent slots","gonzo's quest","twin spin"],"intent":"Informational \/ Commercial"}]

Secondary Keywords

casino tips betrouwbaar online casino online casino veiligheid mobiel casino casino licentie malta loyaliteitsprogramma casino casino reload bonus gratis spins

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword_opportunity": "beste online casino nederland",
        "evidence": "Site provides tips for finding a good, reliable casino but lacks a dedicated ranking or 'best of' list page targeting this high-volume commercial query."
    },
    {
        "keyword_opportunity": "online casino nederland legaal / KSA licentie",
        "evidence": "The site mentions avoiding 'dubieuze licenties' and praises the Malta licence, but completely misses content around the Dutch KSA (Kansspelautoriteit) legal framework, which is critical for the NL market."
    },
    {
        "keyword_opportunity": "roulette / blackjack strategie",
        "evidence": "Games page mentions these classic table games but the site lacks specific guides or strategy pages for them, missing out on informational search traffic."
    },
    {
        "keyword_opportunity": "betalingen online casino (iDeal, crypto)",
        "evidence": "King Billy is mentioned as a Bitcoin casino, but the site lacks a comprehensive guide on casino payment methods like iDeal, which is standard for Dutch iGaming SEO."
    },
    {
        "keyword_opportunity": "nieuwe online casinos",
        "evidence": "The Bob Casino post and the constant addition of new games present an opportunity to target users specifically looking for newly launched casino sites."
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Advises players to verify casino licenses and warns against dubious jurisdictions (Anjouan, Malta) Educates readers on the importance of reading bonus wagering requirements and withdrawal limits Transparent about the rebranding history of the main promoted casino (Amsterdams Casino -> Slot Planet) Encourages testing casinos with no deposit bonuses or small deposits before committing bankrolls Outbound links to external platforms (vivistats.com, gokkastengids.com) suggest some level of third-party referencing

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

References to an internal team of experts ('Ons team van experts heeft uitgebreid onderzoek gedaan') Demonstrates niche knowledge of iGaming software providers (NetEnt, ELK Studios, NYX Gaming, Quickspin, Microgaming) Understands and explains casino bonus mechanics (wagering requirements, no deposit terms) Knowledgeable about regulatory changes affecting the Dutch market (rebranding from Amsterdams Casino to Slot Planet due to Dutch KSA regulations)

Trust signals

Uses collective first-person perspective ('we hebben', 'ons team') implying an editorial review board Advises readers to be critical and read terms and conditions before claiming bonuses

Expertise Indicators

Detailed breakdown of game types, live casino rules, and software providers In-depth knowledge of the Dutch online gambling regulatory landscape and operator compliance strategies Differentiation between bonus structures (cashback, free spins, loyalty rewards, no deposit) Comprehensive understanding of user experience (UX) factors in casino evaluation (mobile optimization, UI navigation)

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Experience Evidence

First-hand accounts of the Amsterdams Casino to Slot Planet migration and how it affected player login experiences Describes practical user experience elements, such as live casino access restrictions tied to funded accounts Provides actionable tips on how to test a platform's performance (e.g., testing site speed on both mobile and desktop) Narrative implies direct experience with Slot Planet's specific UI and loyalty program features

Type and press Enter to add

E-E-A-T Gaps

Zero author attribution on posts (author_id is null for all content), severely undermining authority Complete lack of dates on core pages (published_at is null), making it hard for users to verify if the content is current and actively maintained Highly promotional tone focused heavily on a single entity (Slot Planet / N1 Interactive Ltd.), blurring the line between objective review and affiliate marketing No visible external sourcing, citations, or links to official regulatory bodies (e.g., Kansspelautoriteit or MGA) to back up licensing claims Absence of a dedicated About Us, Author Bio, or Contact page (Contact page redirects to Blog) - limited data as no homepage scan was conducted in v1, but sitemap implies a very thin structure Low content volume and lack of regular publishing cadence (mostly static pages with only 1 blog post in 2021)

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 6 active signals

1 weak axis 4 manual rules Custom instructions 8 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Vermijd het te vaak herhalen van basisdefinities zoals 'wat is een no deposit bonus' binnen dezelfde tekst, tenzij het structureel of navigatie-technisch echt nodig is.

Leid de lezer niet om de tuin met de welkomstbonus, maar leg de nadruk op doorlopende beloningen, bonusvoorwaarden en het loyaliteitsprogramma.

Schrijf geen lappen tekst zonder structuur; hanteer altijd korte alinea's en scanbare bulletpoints.

Vermijd overlange zinnen en stijf, formeel taalgebruik; schrijf toegankelijk, vlot en informeel.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3397/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Dutch online casino players looking for bonuses and trustworthy casinos","secondary":["beginner casino players looking for no-deposit bonuses","experienced gamblers seeking alternative casino platforms"]}
- Content focus: affiliate-casino-reviews-and-bonuses
- Tone: informal-friendly-promotional
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Schrijf alle teksten in vloeiend, informeel en toegankelijk Nederlands dat directe aanspreekvorm 'je' gebruikt, passend bij een gezellige en behulpzame Nederlandse casino-gids. Houd zinnen kort en krachtig, en vermijd stijve of overlange zinnen. Gebruik bulletpoints (zoals bij 'Waarom kiezen voor...') om informatie snel scanbaar te houden voor de gebruiker. Focus inhoudelijk altijd op de praktische voordelen voor de speler, zoals gameplay-ervaring, risico's vermijden en extra waarde. Benadruk bovendien het belang van eerlijke voorwaarden en licenties. Houd de toon luchtig, maar professioneel en authentiek. Vermijd standaard AI-jargon, onnodig complexe woorden en formele uithoudingen. Focus je vooral op doorlopende beloningen, loyaliteitsprogramma's en de nieuwe naam van het casino, in plaats van puur de welkomstbonus te promoten.

Keyword landscape manual

- Primary keyword clusters: Name: Amsterdams Casino / Slot Planet Rebrand; Keywords: amsterdams casino, amsterdams casino bonussen, waar is het amsterdams casino, slot planet, amsterdams casino slot planet, amsterdams casino naam veranderd…
- Secondary keywords: casino tips, betrouwbaar online casino, online casino veiligheid, mobiel casino, casino licentie malta, loyaliteitsprogramma casino, casino reload bonus, gratis spins
- Commercial-intent keywords: Keyword: no deposit bonus casino; Evidence: Dedicated page providing detailed information and presumably affiliate links for claiming no deposit bonuses., Keyword: gratis spins no deposit; Evidence: Targeted e…
- Topic gaps / missing angles: Keyword opportunity: beste online casino nederland; Evidence: Site provides tips for finding a good, reliable casino but lacks a dedicated ranking or 'best of' list page targeting this high-volume commercial…

E-E-A-T expectations manual

- Trust signals: Advises players to verify casino licenses and warns against dubious jurisdictions (Anjouan, Malta), Educates readers on the importance of reading bonus wagering requirements and withdrawal limits, Transparent about the reb…

Known weak axes derived

- Unknown: avg 5.1/10

Decision feedback mixed

- Avoid pattern: Vermijd het te vaak herhalen van basisdefinities zoals 'wat is een no deposit bonus' binnen dezelfde tekst, tenzij het structureel of navigatie-technisch echt nodig is.
- Avoid pattern: Leid de lezer niet om de tuin met de welkomstbonus, maar leg de nadruk op doorlopende beloningen, bonusvoorwaarden en het loyaliteitsprogramma.
- Avoid pattern: Schrijf geen lappen tekst zonder structuur; hanteer altijd korte alinea's en scanbare bulletpoints.
- Avoid pattern: Vermijd overlange zinnen en stijf, formeel taalgebruik; schrijf toegankelijk, vlot en informeel.

Evaluation

2802/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes

1 block was dropped by the character budget.

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"Dutch online casino players looking for bonuses and trustworthy casinos","secondary":["beginner casino players looking for no-deposit bonuses","experienced gamblers seeking alternative casino platforms"]}
- Content focus: affiliate-casino-reviews-and-bonuses
- Tone: informal-friendly-promotional
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Schrijf alle teksten in vloeiend, informeel en toegankelijk Nederlands dat directe aanspreekvorm 'je' gebruikt, passend bij een gezellige en behulpzame Nederlandse casino-gids. Houd zinnen kort en krachtig, en vermijd stijve of overlange zinnen. Gebruik bulletpoints (zoals bij 'Waarom kiezen voor...') om informatie snel scanbaar te houden voor de gebruiker. Focus inhoudelijk altijd op de praktische voordelen voor de speler, zoals gameplay-ervaring, risico's vermijden en extra waarde. Benadruk bovendien het belang van eerlijke voorwaarden en licenties. Houd de toon luchtig, maar professioneel en authentiek. Vermijd standaard AI-jargon, onnodig complexe woorden en formele uithoudingen. Focus je vooral op doorlopende beloningen, loyaliteitsprogramma's en de nieuwe naam van het casino, in plaats van puur de welkomstbonus te promoten.

Keyword landscape manual

- Primary keyword clusters: Name: Amsterdams Casino / Slot Planet Rebrand; Keywords: amsterdams casino, amsterdams casino bonussen, waar is het amsterdams casino, slot planet, amsterdams casino slot planet, amsterdams casino naam veranderd…
- Secondary keywords: casino tips, betrouwbaar online casino, online casino veiligheid, mobiel casino, casino licentie malta, loyaliteitsprogramma casino, casino reload bonus, gratis spins
- Commercial-intent keywords: Keyword: no deposit bonus casino; Evidence: Dedicated page providing detailed information and presumably affiliate links for claiming no deposit bonuses., Keyword: gratis spins no deposit; Evidence: Targeted e…
- Topic gaps / missing angles: Keyword opportunity: beste online casino nederland; Evidence: Site provides tips for finding a good, reliable casino but lacks a dedicated ranking or 'best of' list page targeting this high-volume commercial…

E-E-A-T expectations manual

- Trust signals: Advises players to verify casino licenses and warns against dubious jurisdictions (Anjouan, Malta), Educates readers on the importance of reading bonus wagering requirements and withdrawal limits, Transparent about the reb…

Known weak axes derived

- Unknown: avg 5.1/10

Discarded sections (1)

Decision feedback 595 chars

- Avoid pattern: Vermijd het te vaak herhalen van basisdefinities zoals 'wat is een no deposit bonus' binnen dezelfde tekst, tenzij het structureel of navigatie...

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!