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🌍 Netherlands market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

blackjack-informatie.nl

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Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

first-person-ik-form conversational-and-approachable experiential-sharing-personal-anecdotes beginner-friendly-educational encouraging-and-reassuring informal-je-jij-addressing-reader honest-about-odds-and-risks casino-recommender-with-personal-favorites

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Target Audience *

Primary audience

Secondary segments

new online casino players in the Netherlands looking for trusted casino recommendations casual gamblers wanting to learn game rules and strategies before wagering real money

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

blackjack spelen gratis blackjack spelen online blackjack spelen blackjack uitleg blackjack spelregels hoe werkt blackjack blackjack regels aentwintigen

online blackjack online blackjack spelen live blackjack blackjack online casino beste online blackjack casino

splitten blackjack verdubbelen blackjack kaarten tellen blackjack blackjack verzekering surrender blackjack even money blackjack aas blackjack double down blackjack

roulette spelen gratis roulette spelen online roulette roulette uitleg Amerikaanse roulette Europese roulette live roulette casino

online gokken online casino pay n play casino casino bonus no deposit bonus beste online casino nederland betrouwbaar online casino

casino spellen gokkasten online gokkasten krasloten online poker online loterijen fruitautomaten

[{"name":"Blackjack Spelen & Uitleg","keywords":["blackjack spelen","gratis blackjack spelen","online blackjack spelen","blackjack uitleg","blackjack spelregels","hoe werkt blackjack","blackjack regels","aentwintigen"],"intent":"informational"},{"name":"Online Blackjack","keywords":["online blackjack","online blackjack spelen","live blackjack","blackjack online casino","beste online blackjack casino"],"intent":"commercial_investigational"},{"name":"Blackjack Spelmechanismen","keywords":["splitten blackjack","verdubbelen blackjack","kaarten tellen blackjack","blackjack verzekering","surrender blackjack","even money blackjack","aas blackjack","double down blackjack"],"intent":"informational"},{"name":"Roulette","keywords":["roulette spelen","gratis roulette spelen","online roulette","roulette uitleg","Amerikaanse roulette","Europese roulette","live roulette casino"],"intent":"informational"},{"name":"Online Gokken & Casino's","keywords":["online gokken","online casino","pay n play casino","casino bonus","no deposit bonus","beste online casino nederland","betrouwbaar online casino"],"intent":"commercial"},{"name":"Casino Spellen Overzicht","keywords":["casino spellen","gokkasten","online gokkasten","krasloten online","poker online","loterijen","fruitautomaten"],"intent":"informational"}]

Secondary Keywords

blackjack strategie huisvoordeel blackjack blackjack kaartwaarden minimale inzet blackjack fiches blackjack blackjack 21 blackjack demo live casino roulette casino bonus bonusvoorwaarden casino welkomstbonus casino free spins casino review mobiel blackjack blackjack varianten

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Keyword Gaps JSON

[
    {
        "keyword": "blackjack strategie",
        "rationale": "The site mentions 'strategietips' briefly but has no dedicated strategy page covering basic strategy charts, optimal play decisions, or strategy tables — a high-demand informational topic in NL iGaming."
    },
    {
        "keyword": "blackjack varianten",
        "rationale": "No page covers Spanish 21, Pontoon, Blackjack Switch, Multi-hand Blackjack, or other common variants. The site only generically references 'verschillende versies' without detailing them."
    },
    {
        "keyword": "huisvoordeel blackjack",
        "rationale": "The home page mentions the house advantage exists but no content explains the math, the ~0.5% edge with basic strategy, or how rules affect the house edge — critical for an informational authority site."
    },
    {
        "keyword": "blackjack kansen",
        "rationale": "No content addresses probability tables, odds of busting at each hand total, or expected value — high-value informational content missing."
    },
    {
        "keyword": "blackjack tips",
        "rationale": "No dedicated tips page exists. FAQ briefly mentions learning rules improves odds, but there's no structured tips/guide content."
    },
    {
        "keyword": "live blackjack",
        "rationale": "Live blackjack is mentioned in passing on the home page and online-blackjack page but never substantively covered. Live dealer is a major NL search vertical."
    },
    {
        "keyword": "blackjack toernooien",
        "rationale": "Tournaments are not covered at all — an emerging niche topic in Dutch iGaming."
    },
    {
        "keyword": "mobiel blackjack",
        "rationale": "Mobile play is referenced implicitly (smartphone mention on online-gokken) but no dedicated page exists for mobile blackjack."
    },
    {
        "keyword": "online casino vergunning",
        "rationale": "The FAQ page contains outdated information stating Dutch online casinos are 'verboden.' Since the KOA Act (2021), legal online casinos operate in NL. This is both a content gap and an accuracy issue."
    },
    {
        "keyword": "blackjack bonus",
        "rationale": "Bonus content is generic (online-gokken page). No page specifically addresses blackjack bonus wagering, contribution rates, or blackjack-specific bonus offers."
    },
    {
        "keyword": "gratis blackjack oefenen",
        "rationale": "The blackjack-spelen page offers a demo but lacks a dedicated practice/training page that targets this specific intent cluster."
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "online casino blackjack",
        "intent": "commercial",
        "current_ranking_page": "https://blackjack-informatie.nl/online-blackjack/",
        "notes": "Page mentions LeoVegas, Cookie Casino, SlotWolf, Bob Casino but lacks structured casino reviews or comparison tables."
    },
    {
        "keyword": "beste online casino nederland",
        "intent": "commercial",
        "current_ranking_page": "https://blackjack-informatie.nl/online-gokken/",
        "notes": "Page lists BetAmo, Cookie Casino, Turbo Casino but without detailed reviews, bonus breakdowns, or comparison framework."
    },
    {
        "keyword": "pay n play casino",
        "intent": "commercial",
        "current_ranking_page": "https://blackjack-informatie.nl/online-gokken/",
        "notes": "Briefly explained but no specific casino recommendations or comparison for this casino type."
    },
    {
        "keyword": "no deposit bonus",
        "intent": "commercial",
        "current_ranking_page": "https://blackjack-informatie.nl/online-gokken/",
        "notes": "Mentioned generically with wagering requirements but no page targets this high-value commercial term directly."
    },
    {
        "keyword": "live blackjack",
        "intent": "commercial",
        "current_ranking_page": null,
        "notes": "No dedicated page. Referenced only in passing on home and online-blackjack pages. Significant gap for a commercial keyword."
    },
    {
        "keyword": "blackjack spelen echt geld",
        "intent": "transactional",
        "current_ranking_page": "https://blackjack-informatie.nl/blackjack-spelen/",
        "notes": "Page focuses on free play and rules; real-money play intent is underserved."
    },
    {
        "keyword": "online gokken",
        "intent": "commercial",
        "current_ranking_page": "https://blackjack-informatie.nl/online-gokken/",
        "notes": "Broad commercial term; current page is thin (704 words) and lacks depth for competitive ranking."
    },
    {
        "keyword": "casino bonus",
        "intent": "transactional",
        "current_ranking_page": "https://blackjack-informatie.nl/online-gokken/",
        "notes": "Discussed generically; no dedicated bonus page targeting bonus comparison intent."
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Discloses casino licensing and regulatory oversight as a primary method for verifying casino reliability (mentions Malta Gaming Authority and Dutch Kansspelautoriteit context) Advises users to evaluate bonus wagering requirements (e.g., 10x vs 100x playthroughs) to ensure transparency regarding promotional offers Warns users about the illegality of card counting and the risks involved Recommends trying free demo versions of games before committing real money Discourages playing at unlicensed platforms and highlights the charitable/state-owned nature of legal Dutch gambling

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AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Claims nearly a decade of experience playing casino games ('ik ga al bijna tien jaar regelmatig naar casino's') Presents themselves as a passionate enthusiast ('Kansspelen zijn een passie van mij') Provides foundational explanations of blackjack rules, odds, and table etiquette

Trust signals

Uses first-person narrative to build a direct relationship with the reader Explicitly mentions the mathematical house advantage to set realistic expectations for players

Expertise Indicators

Provides detailed mechanical breakdowns of games, such as American vs. European roulette house edges (0 vs 00), dealer stand rules on soft 17, and deck quantities used to prevent counting Explains advanced blackjack mechanics and player options (e.g., Late vs. Early Surrender, Insurance, Even Money, and Splitting Aces) Demonstrates familiarity with the iGaming ecosystem, including Trustly-based 'Pay n Play' casinos, no-deposit bonuses, and live dealer studios

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Experience Evidence

Uses first-person testimonials regarding personal casino preferences ('Mijn eigen lievelingscasino's zoals BetAmo, Cookie Casino...', 'Ik heb er erg goede ervaringen mee gehad') Shares anecdotal playing advice based on personal practice ('Ik raad nieuwe spelers altijd aan om een aantal rondes te observeren') Frames the website as a personal project born from a long-term hobby ('via deze website wil ik jullie over casino's en casinospellen leren') FAQ section explicitly opens with a personal touch ('Ik krijg regelmatig vragen... stuur me dan een berichtje')

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E-E-A-T Gaps

No structured author profiles or dedicated biographical pages linking to the individual writers (author_id is null across all posts) Complete absence of external citations, statistical sourcing, or links to official regulatory bodies (e.g., links directly to KSA or MGA rather than just naming them) No Responsible Gambling (-verslavingspreventie) pages, mechanisms, or visible disclaimers anywhere on the site No homepage/schema markup scan available in v1 to verify organizational E-E-A-T structured data (limited data — no homepage scan in v1) Lack of clear editorial transparency, such as content review dates, medical/psychological advisory boards, or explicit editorial guidelines Content lacks objective or formal testing methodology for casino reviews, relying entirely on subjective, first-person opinions

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 8 active signals

1 weak axis 6 manual rules Custom instructions 7 evals

Custom AI instructions

Write in casual, first-person Dutch using "ik" and direct address "je/jij" — the site voice is an experienced player sharing personal insights, not a corporate or formal encyclopedia. Keep paragraphs short (3-5 sentences) and use clear H2/H3 subheadings to break up explanations. Always ground claims about rules, odds, or gameplay in concrete detail rather than vague restatement. When explaining blackjack or casino concepts, progress from goal → mechanics → player choices → payouts — never repeat the same explanation verbatim across pages. For regulatory or legal statements about the Netherlands, reflect the post-KOA (October 2021) legal online market: do NOT claim online casinos are prohibited in NL; instead reference Ksa-licensed operators. Remove or replace any outbound links to competitor domains embedded mid-content. Never leave garbled, truncated, or duplicated passages — every section must be internally unique within its page and add new information. Casino mentions should serve reader value, not read like uncontextualized lists. Maintain the approachable tone but ensure every paragraph advances the topic; avoid restating the same point in slightly different words.

Rejection Patterns (AI will avoid these)

Do not repeat the same explanatory paragraph or section within a single page — each block must contribute new information.

Do not state that online casinos are illegal or prohibited in the Netherlands — the KOA Act has permitted licensed online gambling since October 2021.

Do not embed links to competitor sites (e.g., gokkasten31.nl) inside the body text.

Do not leave garbled, truncated, or incoherent sentences — every sentence must be grammatically complete and factually coherent.

Do not duplicate the same rule explanations or introductory descriptions across multiple pages — vary the framing or link to the canonical page instead.

Do not present casino recommendations as unexplained brand names — contextualize each mention with a specific reason (bonus terms, game selection, licensing).

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

4043/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Dutch-speaking adults seeking beginner-friendly explanations of blackjack and other casino games","secondary":["new online casino players in the Netherlands looking for trusted casino recommendations","casual gamblers wanting to learn game rules and strategies before wagering real money"]}
- Content focus: blackjack-casino-game-guides
- Tone: casual-enthusiastic-guide
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write in casual, first-person Dutch using "ik" and direct address "je/jij" — the site voice is an experienced player sharing personal insights, not a corporate or formal encyclopedia. Keep paragraphs short (3-5 sentences) and use clear H2/H3 subheadings to break up explanations. Always ground claims about rules, odds, or gameplay in concrete detail rather than vague restatement. When explaining blackjack or casino concepts, progress from goal → mechanics → player choices → payouts — never repeat the same explanation verbatim across pages. For regulatory or legal statements about the Netherlands, reflect the post-KOA (October 2021) legal online market: do NOT claim online casinos are prohibited in NL; instead reference Ksa-licensed operators. Remove or replace any outbound links to competitor domains embedded mid-content. Never leave garbled, truncated, or duplicated passages — every section must be internally unique within its page and add new information. Casino mentions should serve reader value, not read like uncontextualized lists. Maintain the approachable tone but ensure every paragraph advances the topic; avoid restating the same point in slightly different words.

Keyword landscape manual

- Primary keyword clusters: Name: Blackjack Spelen & Uitleg; Keywords: blackjack spelen, gratis blackjack spelen, online blackjack spelen, blackjack uitleg, blackjack spelregels, hoe werkt blackjack, blackjack regels, aentwintigen; Intent:…
- Secondary keywords: blackjack strategie, huisvoordeel blackjack, blackjack kaartwaarden, minimale inzet blackjack, fiches blackjack, blackjack 21, blackjack demo, live casino, roulette casino bonus, bonusvoorwaarden casino, welkomstbonus…
- Commercial-intent keywords: Keyword: online casino blackjack; Intent: commercial; Current ranking page: https://blackjack-informatie.nl/online-blackjack/; Notes: Page mentions LeoVegas, Cookie Casino, SlotWolf, Bob Casino but lacks struc…
- Topic gaps / missing angles: Keyword: blackjack strategie; Rationale: The site mentions 'strategietips' briefly but has no dedicated strategy page covering basic strategy charts, optimal play decisions, or strategy tables — a high-demand…

E-E-A-T expectations manual

- Trust signals: Discloses casino licensing and regulatory oversight as a primary method for verifying casino reliability (mentions Malta Gaming Authority and Dutch Kansspelautoriteit context), Advises users to evaluate bonus wagering requ…

Known weak axes derived

- Unknown: avg 4.5/10

Decision feedback mixed

- Avoid pattern: Do not repeat the same explanatory paragraph or section within a single page — each block must contribute new information.
- Avoid pattern: Do not state that online casinos are illegal or prohibited in the Netherlands — the KOA Act has permitted licensed online gambling since October 2021.
- Avoid pattern: Do not embed links to competitor sites (e.g., gokkasten31.nl) inside the body text.
- Avoid pattern: Do not leave garbled, truncated, or incoherent sentences — every sentence must be grammatically complete and factually coherent.

Evaluation

3030/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape Known weak axes

2 blocks were dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"Dutch-speaking adults seeking beginner-friendly explanations of blackjack and other casino games","secondary":["new online casino players in the Netherlands looking for trusted casino recommendations","casual gamblers wanting to learn game rules and strategies before wagering real money"]}
- Content focus: blackjack-casino-game-guides
- Tone: casual-enthusiastic-guide
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write in casual, first-person Dutch using "ik" and direct address "je/jij" — the site voice is an experienced player sharing personal insights, not a corporate or formal encyclopedia. Keep paragraphs short (3-5 sentences) and use clear H2/H3 subheadings to break up explanations. Always ground claims about rules, odds, or gameplay in concrete detail rather than vague restatement. When explaining blackjack or casino concepts, progress from goal → mechanics → player choices → payouts — never repeat the same explanation verbatim across pages. For regulatory or legal statements about the Netherlands, reflect the post-KOA (October 2021) legal online market: do NOT claim online casinos are prohibited in NL; instead reference Ksa-licensed operators. Remove or replace any outbound links to competitor domains embedded mid-content. Never leave garbled, truncated, or duplicated passages — every section must be internally unique within its page and add new information. Casino mentions should serve reader value, not read like uncontextualized lists. Maintain the approachable tone but ensure every paragraph advances the topic; avoid restating the same point in slightly different words.

Keyword landscape manual

- Primary keyword clusters: Name: Blackjack Spelen & Uitleg; Keywords: blackjack spelen, gratis blackjack spelen, online blackjack spelen, blackjack uitleg, blackjack spelregels, hoe werkt blackjack, blackjack regels, aentwintigen; Intent:…
- Secondary keywords: blackjack strategie, huisvoordeel blackjack, blackjack kaartwaarden, minimale inzet blackjack, fiches blackjack, blackjack 21, blackjack demo, live casino, roulette casino bonus, bonusvoorwaarden casino, welkomstbonus…
- Commercial-intent keywords: Keyword: online casino blackjack; Intent: commercial; Current ranking page: https://blackjack-informatie.nl/online-blackjack/; Notes: Page mentions LeoVegas, Cookie Casino, SlotWolf, Bob Casino but lacks struc…
- Topic gaps / missing angles: Keyword: blackjack strategie; Rationale: The site mentions 'strategietips' briefly but has no dedicated strategy page covering basic strategy charts, optimal play decisions, or strategy tables — a high-demand…

Known weak axes derived

- Unknown: avg 4.5/10

Discarded sections (2)

E-E-A-T expectations 263 chars

- Trust signals: Discloses casino licensing and regulatory oversight as a primary method for verifying casino reliability (mentions Malta Gaming Authority and D...

Decision feedback 750 chars

- Avoid pattern: Do not repeat the same explanatory paragraph or section within a single page — each block must contribute new information.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!