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🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

best-free-spins-bonus.co.uk

Market brief Posts

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AI learning 1
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 1/4 Runtime Prompt

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Profile completion · 6/16 essentials

38%

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Persona 5/8 Keywords 0/4 E-E-A-T 1/4

Show missing fields (10)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 2 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

approachable enthusiastic conversational promotional accessible reassuring

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

new online casino players unfamiliar with bonus terms slots enthusiasts comparing casino offers UK gamblers looking for licensed casino recommendations

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

free spins free spins bonus best free spins free spins UK how to get free spins free spins online casino

no deposit bonus no deposit free spins no deposit casino bonus UK free spins no deposit

casino reviews UK BGO casino review Karamba casino review Videoslots casino review LeoVegas casino review online casino reviews

wagering requirements free spins no wagering wager free spins what is a wagering requirement

casino welcome bonus casino welcome offer online casino bonus UK matched deposit bonus

Secondary Keywords

UK Gambling Commission online slots online casino UK live casino progressive jackpot slots book of dead free spins starburst free spins mega wheel free spins fruity friends slot 65x wagering requirement

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "free spins no wagering",
        "rationale": "Home page contains a broken shortcode ('free spins no wagering [currentyear]') suggesting intent to target this query, but no dedicated page exists for this high-value commercial term"
    },
    {
        "keyword": "free spins no deposit UK",
        "rationale": "Site discusses no deposit bonuses conceptually but lacks a dedicated landing page targeting this specific high-intent transactional query that aligns with the domain name"
    },
    {
        "keyword": "new online casinos UK",
        "rationale": "No content targeting players searching for newly launched casino sites with free spins offers; a natural extension of the site's review content"
    },
    {
        "keyword": "starburst free spins",
        "rationale": "Mentioned in Videoslots and LeoVegas reviews as a slot paired with free spins offers, but no dedicated page targets this popular slot-specific query"
    },
    {
        "keyword": "book of dead free spins",
        "rationale": "Mentioned in LeoVegas review as the slot for no-deposit free spins, but no dedicated page targets this popular slot-specific query"
    },
    {
        "keyword": "free spins on registration no deposit",
        "rationale": "Closely related to the site's core topic (no deposit free spins on sign-up are discussed in LeoVegas review) but no page specifically targets this common query variation"
    },
    {
        "keyword": "online slots UK",
        "rationale": "All casino reviews discuss slots extensively but the site has no dedicated slot-focused content page to capture this broader informational traffic"
    },
    {
        "keyword": "free spins no deposit keep what you win",
        "rationale": "Natural companion to the 'no wagering' discussion on the home page; this high-intent commercial query is not targeted anywhere on the site"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords

free spins no deposit best free spins bonus no deposit casino UK BGO casino bonus LeoVegas casino bonus free spins no wagering casino welcome bonus UK no deposit free spins UK Karamba casino bonus Videoslots casino bonus

Type and press Enter to add

E-E-A-T Profile 1/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Homepage includes a 'How We Review' section outlining review criteria (games quality, customer service, bonus evaluation) Casino reviews consistently reference UK Gambling Commission licensing as a trust marker for reviewed sites Mentions wagering requirements and terms & conditions as part of bonus evaluations, encouraging readers to check terms Reviews note specific regulatory bodies (UKGC, Malta Gaming Authority) for casinos covered Karamba review references an external customer relationship award as a quality signal

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise Indicators

Consistent use of iGaming-specific terminology (wagering requirements, no deposit bonuses, progressive jackpots, live casino, matched deposits) Names specific game developers (NetEnt, Microgaming, Evolution Gaming, Playtech, Quickspin, Yggdrasil, Play'n GO) across reviews References specific popular slot titles (Starburst, Book of Dead, Gonzo's Quest, Buffalo Blitz) Distinguishes between bonus types (free spins, no deposit bonuses, wager-free spins, matched deposits) with mechanical detail Homepage content explains foundational concepts (what free spins are, how wagering requirements work) for newer players

Type and press Enter to add

Experience Evidence

Homepage claims 'we play at hundreds of online casinos' indicating hands-on review process — but not substantiated with specific testing details Reviews use structured format (Bonus → Games → Support) suggesting a consistent review methodology applied across casinos First-person plural ('we review', 'we check', 'we make sure') positions the site as an experienced reviewing entity Reviews reference site founding dates and operational history (e.g., Karamba 'since 2005', BGO 'since 2012', Videoslots 'Founded in 2011') suggesting familiarity with the UK casino landscape

Type and press Enter to add

E-E-A-T Gaps

No named authors on any post — all author_id fields are null; no bylines in content No author bios or author pages — impossible to assess individual reviewer credentials or expertise No published dates on any content (all published_at fields are null) — undermines freshness and maintenance signals No categories assigned to any posts — no topical organization visible No detailed methodology documentation — the 'How We Review' section is vague with no scoring criteria, testing protocols, or evaluation rubrics No responsible gambling content, disclaimers, or helpline references anywhere in the sampled posts — critical gap for UK iGaming YMYL content No visible affiliate or commercial relationship disclosure in post content Only 1 outbound link across all content — no sourcing, no links to official casino sites, regulatory bodies, or supporting references No original reporting, data, or primary research — all reviews rely on general descriptions without evidence of independent testing (no screenshots, account verification, payout testing) Content is generic and templated — reviews follow an identical structure with similar depth and tone, suggesting mass-produced rather than expert-authored content No About page, no homepage schema markup, no organizational entity data — limited data, no homepage scan in v1, but no signals of these elements in available content either

Type and press Enter to add

No named authors on any post — all author_id fields are null; no bylines in content
No author bios or author pages — impossible to assess individual reviewer credentials or expertise
No published dates on any content (all published_at fields are null) — undermines freshness and maintenance signals
No categories assigned to any posts — no topical organization visible
No detailed methodology documentation — the 'How We Review' section is vague with no scoring criteria, testing protocols, or evaluation rubrics
No responsible gambling content, disclaimers, or helpline references anywhere in the sampled posts — critical gap for UK iGaming YMYL content
No visible affiliate or commercial relationship disclosure in post content
Only 1 outbound link across all content — no sourcing, no links to official casino sites, regulatory bodies, or supporting references
No original reporting, data, or primary research — all reviews rely on general descriptions without evidence of independent testing (no screenshots, account verification, payout testing)
Content is generic and templated — reviews follow an identical structure with similar depth and tone, suggesting mass-produced rather than expert-authored content
No About page, no homepage schema markup, no organizational entity data — limited data, no homepage scan in v1, but no signals of these elements in available content either

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 1 active signals

1 weak axis 7 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 trust signals 4 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

1940/4200 chars

Editorial identity Keyword landscape E-E-A-T expectations Known weak axes

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"UK casual casino players seeking free spins and welcome bonuses","secondary":["new online casino players unfamiliar with bonus terms","slots enthusiasts comparing casino offers","UK gamblers looking for licensed casino recommendations"]}
- Content focus: casino-bonus-reviews
- Tone: friendly-promotional
- Authority style: editorial_team

Keyword landscape manual

- Primary keyword clusters: Name: Free Spins; Keywords: free spins, free spins bonus, best free spins, free spins UK, how to get free spins, free spins online casino; Intent: informational_commercial, Name: No Deposit Bonuses; Keywords: no…
- Secondary keywords: UK Gambling Commission, online slots, online casino UK, live casino, progressive jackpot slots, book of dead free spins, starburst free spins, mega wheel free spins, fruity friends slot, 65x wagering requirement
- Commercial-intent keywords: free spins no deposit, best free spins bonus, no deposit casino UK, BGO casino bonus, LeoVegas casino bonus, free spins no wagering, casino welcome bonus UK, no deposit free spins UK, Karamba casino bonus, Vid…
- Topic gaps / missing angles: Keyword: free spins no wagering; Rationale: Home page contains a broken shortcode ('free spins no wagering [currentyear]') suggesting intent to target this query, but no dedicated page exists for this high-va…

E-E-A-T expectations manual

- Trust signals: Homepage includes a 'How We Review' section outlining review criteria (games quality, customer service, bonus evaluation), Casino reviews consistently reference UK Gambling Commission licensing as a trust marker for review…

Known weak axes derived

- Unknown: avg 4.1/10

Evaluation

1940/3200 chars

Editorial identity Keyword landscape E-E-A-T expectations Known weak axes

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"UK casual casino players seeking free spins and welcome bonuses","secondary":["new online casino players unfamiliar with bonus terms","slots enthusiasts comparing casino offers","UK gamblers looking for licensed casino recommendations"]}
- Content focus: casino-bonus-reviews
- Tone: friendly-promotional
- Authority style: editorial_team

Keyword landscape manual

- Primary keyword clusters: Name: Free Spins; Keywords: free spins, free spins bonus, best free spins, free spins UK, how to get free spins, free spins online casino; Intent: informational_commercial, Name: No Deposit Bonuses; Keywords: no…
- Secondary keywords: UK Gambling Commission, online slots, online casino UK, live casino, progressive jackpot slots, book of dead free spins, starburst free spins, mega wheel free spins, fruity friends slot, 65x wagering requirement
- Commercial-intent keywords: free spins no deposit, best free spins bonus, no deposit casino UK, BGO casino bonus, LeoVegas casino bonus, free spins no wagering, casino welcome bonus UK, no deposit free spins UK, Karamba casino bonus, Vid…
- Topic gaps / missing angles: Keyword: free spins no wagering; Rationale: Home page contains a broken shortcode ('free spins no wagering [currentyear]') suggesting intent to target this query, but no dedicated page exists for this high-va…

E-E-A-T expectations manual

- Trust signals: Homepage includes a 'How We Review' section outlining review criteria (games quality, customer service, bonus evaluation), Casino reviews consistently reference UK Gambling Commission licensing as a trust marker for review…

Known weak axes derived

- Unknown: avg 4.1/10

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!