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🌍 Colombia market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

bonosdeblackjack.co

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AI learning 6
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Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

direct_reader_address colombian_local_context educational_explanatory first_person_plural informal_friendly terms_and_conditions_focus cautionary_advisory

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Target Audience *

Primary audience

Secondary segments

new casino players learning about bonus terms and conditions experienced players comparing casino promotions across platforms players concerned about legality and safety of online gambling in Colombia

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

bonos de casino bonos de casino online bonos de casino en Colombia mejores bonos de casino Colombia bono de casino

Betplay casino Betplay bonos de casino Sportium casino Sportium bonos de casino Codere casino Codere bonos de casino bono de bienvenida Codere bono de bienvenida Sportium bono de bienvenida Betplay

tipos de bonos de casino bono sin depósito bono de bienvenida free bets casino giros gratis casino bono cashback freebets casino bono de referidos

rollover casino wagering casino liberar bono casino condiciones bono casino letra chica bonos dinero de bono vs dinero real

bonos seguros Colombia casinos online legales Colombia Coljuegos casinos casinos regulados Colombia seguridad casinos online

[{"name":"Bonos de Casino Colombia (Core)","keywords":["bonos de casino","bonos de casino online","bonos de casino en Colombia","mejores bonos de casino Colombia","bono de casino"],"intent":"informational_commercial"},{"name":"Casino Brand Reviews + Bonuses","keywords":["Betplay casino","Betplay bonos de casino","Sportium casino","Sportium bonos de casino","Codere casino","Codere bonos de casino","bono de bienvenida Codere","bono de bienvenida Sportium","bono de bienvenida Betplay"],"intent":"commercial_transactional"},{"name":"Tipos de Bonos","keywords":["tipos de bonos de casino","bono sin depósito","bono de bienvenida","free bets casino","giros gratis casino","bono cashback","freebets casino","bono de referidos"],"intent":"informational"},{"name":"Rollover y Condiciones","keywords":["rollover casino","wagering casino","liberar bono casino","condiciones bono casino","letra chica bonos","dinero de bono vs dinero real"],"intent":"informational"},{"name":"Seguridad y Regulación Colombia","keywords":["bonos seguros Colombia","casinos online legales Colombia","Coljuegos casinos","casinos regulados Colombia","seguridad casinos online"],"intent":"informational"}]

Secondary Keywords

torneo de casino reembolso pérdidas casino bono bienvenida 100% apuestas mínimas bono madrugón casino carrera casino Betplay giros gratis domingo Codere bono amigo referido rollover x25 dinero real vs bono términos y condiciones bono premio casino online Colombia máquinas tragamonedas bonos video bingo bonos escalamiento torneo casino

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Keyword Gaps JSON

[
    {
        "keyword": "bonos de blackjack",
        "rationale": "Domain is bonosdeblackjack.co but NO content targets blackjack-specific bonuses; entire site focuses on general casino bonuses"
    },
    {
        "keyword": "blackjack online Colombia",
        "rationale": "Domain name implies blackjack focus yet zero content covers blackjack gameplay, strategy, or where to play blackjack online"
    },
    {
        "keyword": "cómo jugar blackjack",
        "rationale": "Fundamental pillar content missing; would capture top-of-funnel searchers who eventually seek bonuses"
    },
    {
        "keyword": "estrategias blackjack",
        "rationale": "Natural companion to bonus content; players seeking bonuses also search for strategy to clear rollover requirements"
    },
    {
        "keyword": "mejores casinos online Colombia",
        "rationale": "No comparison or ranking page exists; high-commercial-intent keyword the home page only partially addresses"
    },
    {
        "keyword": "Rushbet casino bonos",
        "rationale": "Major Colombian licensed operator with no coverage; competitors review it"
    },
    {
        "keyword": "Wplay casino bonos",
        "rationale": "Another major Colombian operator absent from the site"
    },
    {
        "keyword": "métodos de depósito casino Colombia",
        "rationale": "Deposit methods are critical to bonus redemption; no content addresses PSE, Nequi, etc."
    },
    {
        "keyword": "tragamonedas online Colombia",
        "rationale": "Mentioned in bonus terms but no dedicated slot bonus or slot review content"
    },
    {
        "keyword": "app casino Colombia",
        "rationale": "Mobile experience increasingly important; no content about casino apps or mobile bonuses"
    },
    {
        "keyword": "ruleta online Colombia",
        "rationale": "Referenced in rollover contribution context but no dedicated content"
    },
    {
        "keyword": "comparar bonos de casino",
        "rationale": "No side-by-side comparison page exists; users must navigate individual reviews"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "bono de bienvenida casino Colombia",
        "intent": "transactional",
        "current_coverage": "covered partially across 3 brand review pages and tipos-de-bonos"
    },
    {
        "keyword": "bono sin depósito Colombia",
        "intent": "transactional",
        "current_coverage": "mentioned in tipos-de-bonos but no dedicated landing page"
    },
    {
        "keyword": "Codere bono bienvenida",
        "intent": "transactional",
        "current_coverage": "fully covered on codere-casino page"
    },
    {
        "keyword": "Sportium bono casino",
        "intent": "transactional",
        "current_coverage": "fully covered on sportium-casino page"
    },
    {
        "keyword": "Betplay bono casino",
        "intent": "transactional",
        "current_coverage": "fully covered on betplay-casino page"
    },
    {
        "keyword": "giros gratis casino Colombia",
        "intent": "transactional",
        "current_coverage": "mentioned in Codere review and tipos-de-bonos but no dedicated page"
    },
    {
        "keyword": "cashback casino Colombia",
        "intent": "transactional",
        "current_coverage": "mentioned in tipos-de-bonos as concept only; no brand-specific cashback comparison"
    },
    {
        "keyword": "mejores bonos de casino Colombia",
        "intent": "commercial_investigation",
        "current_coverage": "home page partially serves this but lacks structured comparison or ranking format"
    },
    {
        "keyword": "casino online legal Colombia",
        "intent": "commercial_investigation",
        "current_coverage": "los-bonos-son-seguros page addresses legality but not as a casino selection guide"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

References Coljuegos, Colombia's official gambling regulatory authority, as basis for safety claims Explains RNG (Random Number Generator) requirements for licensed operators Discusses licensing enforcement and fraud prevention in Colombian legal casinos Warns readers about common pitfalls and fine print ('letra chica') rather than only promoting bonuses Provides specific COP amounts, rollover multipliers, and time limits for each bonus reviewed Notes that Coljuegos supervises for false advertising, adding institutional credibility context Differentiates between legal/regulated and unregulated platforms ('plataformas legales y oficiales')

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AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Detailed knowledge of Colombian iGaming bonus structures (rollover, wagering, cashback, free bets) Understanding of game weighting contributions (e.g., blackjack/ruleta at 5% toward rollover) Familiarity with Coljuegos regulatory framework and licensing requirements Awareness of tournament prize structures and COP-specific promotional tiers Knowledge of RNG (Random Number Generator) certification requirements

Trust signals

Uses first-person plural editorial voice ('te dijimos', 'nuestra recomendación') suggesting a team or editorial identity Advises readers to read terms and conditions carefully, showing reader-first orientation No byline, author page, or named individual associated with any post

Expertise Indicators

In-depth explanation of rollover/wagering mechanics with worked numeric examples in COP Granular understanding of game contribution percentages toward bonus clearance (slots 100%, blackjack/ruleta 5%) Knowledge of multiple bonus types: deposit match, cashback, free bets, tournaments, referral bonuses Detailed breakdown of tournament scoring methodology (e.g., win-to-wager ratio calculations) Awareness of operator-specific promotional channels (Betplay's Facebook Live trivias, Instagram campaigns) Understanding of real-money vs. bonus-money interface mechanics in Colombian casino platforms Educational content structuring (types of bonuses, recommendations, safety) suggests topical authority intent

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Experience Evidence

First-person plural narrative throughout ('te dijimos', 'nuestra recomendación', 'podremos acceder') indicating hands-on platform testing Practical warnings based on apparent direct experience: depositing $10,000 COP expecting a bonus but minimum is $20,000 COP Specific observation about Sportium's interface allowing simultaneous view of real vs. bonus balance Firsthand-sounding description of Betplay's social media promotion patterns and trivia mechanics Practical time-based advice: entering promotions on Thursday means payment on Sunday, per Codere's processing Instructional tone implies familiarity gained through repeated bonus claiming and play

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E-E-A-T Gaps

No author attribution on any post (all author_id fields are null) — no named, accountable individual No author bios, author pages, or identifiable editorial team No publication dates on any post (all published_at are null) — content freshness unverifiable No visible methodology or scoring criteria for the star ratings (4.7/5, 4.8/5, 5/5) assigned to casinos Only 1 outbound link across all content — no linking to Coljuegos sources, official terms pages, or regulatory documents No affiliate disclosure, sponsorship notice, or commercial relationship transparency No editorial policy, correction policy, or content update standards visible Extremely thin site (8 total pages) with one page at only 29 words — limited topical coverage depth No category taxonomy applied to posts — no organizational signal of topical breadth Limited data — no homepage/about/schema markup scan in v1; structured data signals for E-E-A-T cannot be assessed

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 6 active signals

1 weak axis 4 manual rules Custom instructions 8 evals

Custom AI instructions

Write in conversational Colombian Spanish using tú (never vos or usted). Address the reader directly and explain casino bonus terms with concrete COP-amount examples, mirroring the site's educational tone. Always clarify the difference between dinero real and dinero de bono, and break down rollover/wagering requirements step by step with numerical walkthroughs. When reviewing a casino bonus, detail: minimum deposit, maximum bonus cap, rollover multiplier, game contribution percentages (especially the 5% penalty for blackjack/ruleta), time limits, and withdrawal conditions. Mention Coljuegos regulation when discussing safety or legality. Avoid vague promotional language; instead, walk the reader through the letra chica with specific numbers. Keep paragraphs short and scannable. Do not reference expired promotions or outdated years (e.g., 2021); always frame bonuses as current or use evergreen phrasing. Ensure URL slugs match the actual page content—never publish a casino review under a generic slug like /coaching/ or /about-me/. Internal links should point to related casino reviews or the tipos de bonos / recomendaciones pages. Maintain a helpful, cautious tone that emphasizes reading terms carefully before claiming any bonus.

Rejection Patterns (AI will avoid these)

Do not use mismatched URL slugs where the path name does not match the page content (e.g., a casino review under /coaching/ or educational content under /about-me/).

Do not reference specific expired dates or years like 2021 without qualifying that the promotion may no longer be active.

Do not write promotional casino content without breaking down the rollover, minimum deposit, and game-contribution details.

Do not confuse bonos de casino with bonos de apuestas deportivas; this site covers casino bonuses only.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

7 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3928/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Colombian online casino players seeking bonus offers and promotions","secondary":["new casino players learning about bonus terms and conditions","experienced players comparing casino promotions across platforms","players concerned about legality and safety of online gambling in Colombia"]}
- Content focus: casino_bonus_reviews
- Tone: conversational_advisory
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in conversational Colombian Spanish using tú (never vos or usted). Address the reader directly and explain casino bonus terms with concrete COP-amount examples, mirroring the site's educational tone. Always clarify the difference between dinero real and dinero de bono, and break down rollover/wagering requirements step by step with numerical walkthroughs. When reviewing a casino bonus, detail: minimum deposit, maximum bonus cap, rollover multiplier, game contribution percentages (especially the 5% penalty for blackjack/ruleta), time limits, and withdrawal conditions. Mention Coljuegos regulation when discussing safety or legality. Avoid vague promotional language; instead, walk the reader through the letra chica with specific numbers. Keep paragraphs short and scannable. Do not reference expired promotions or outdated years (e.g., 2021); always frame bonuses as current or use evergreen phrasing. Ensure URL slugs match the actual page content—never publish a casino review under a generic slug like /coaching/ or /about-me/. Internal links should point to related casino reviews or the tipos de bonos / recomendaciones pages. Maintain a helpful, cautious tone that emphasizes reading terms carefully before claiming any bonus.

Keyword landscape manual

- Primary keyword clusters: Name: Bonos de Casino Colombia (Core); Keywords: bonos de casino, bonos de casino online, bonos de casino en Colombia, mejores bonos de casino Colombia, bono de casino; Intent: informational_commercial, Name: Ca…
- Secondary keywords: torneo de casino, reembolso pérdidas casino, bono bienvenida 100%, apuestas mínimas bono, madrugón casino, carrera casino Betplay, giros gratis domingo Codere, bono amigo referido, rollover x25, dinero real vs bono, t…
- Commercial-intent keywords: Keyword: bono de bienvenida casino Colombia; Intent: transactional; Current coverage: covered partially across 3 brand review pages and tipos-de-bonos, Keyword: bono sin depósito Colombia; Intent: transactiona…
- Topic gaps / missing angles: Keyword: bonos de blackjack; Rationale: Domain is bonosdeblackjack.co but NO content targets blackjack-specific bonuses; entire site focuses on general casino bonuses, Keyword: blackjack online Colombia; Rati…

E-E-A-T expectations manual

- Trust signals: References Coljuegos, Colombia's official gambling regulatory authority, as basis for safety claims, Explains RNG (Random Number Generator) requirements for licensed operators, Discusses licensing enforcement and fraud pre…

Known weak axes derived

- Unknown: avg 3.9/10

Decision feedback mixed

- Avoid pattern: Do not use mismatched URL slugs where the path name does not match the page content (e.g., a casino review under /coaching/ or educational content under /about-me/).
- Avoid pattern: Do not reference specific expired dates or years like 2021 without qualifying that the promotion may no longer be active.
- Avoid pattern: Do not write promotional casino content without breaking down the rollover, minimum deposit, and game-contribution details.
- Avoid pattern: Do not confuse bonos de casino with bonos de apuestas deportivas; this site covers casino bonuses only.

Evaluation

3064/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape Known weak axes

2 blocks were dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"Colombian online casino players seeking bonus offers and promotions","secondary":["new casino players learning about bonus terms and conditions","experienced players comparing casino promotions across platforms","players concerned about legality and safety of online gambling in Colombia"]}
- Content focus: casino_bonus_reviews
- Tone: conversational_advisory
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in conversational Colombian Spanish using tú (never vos or usted). Address the reader directly and explain casino bonus terms with concrete COP-amount examples, mirroring the site's educational tone. Always clarify the difference between dinero real and dinero de bono, and break down rollover/wagering requirements step by step with numerical walkthroughs. When reviewing a casino bonus, detail: minimum deposit, maximum bonus cap, rollover multiplier, game contribution percentages (especially the 5% penalty for blackjack/ruleta), time limits, and withdrawal conditions. Mention Coljuegos regulation when discussing safety or legality. Avoid vague promotional language; instead, walk the reader through the letra chica with specific numbers. Keep paragraphs short and scannable. Do not reference expired promotions or outdated years (e.g., 2021); always frame bonuses as current or use evergreen phrasing. Ensure URL slugs match the actual page content—never publish a casino review under a generic slug like /coaching/ or /about-me/. Internal links should point to related casino reviews or the tipos de bonos / recomendaciones pages. Maintain a helpful, cautious tone that emphasizes reading terms carefully before claiming any bonus.

Keyword landscape manual

- Primary keyword clusters: Name: Bonos de Casino Colombia (Core); Keywords: bonos de casino, bonos de casino online, bonos de casino en Colombia, mejores bonos de casino Colombia, bono de casino; Intent: informational_commercial, Name: Ca…
- Secondary keywords: torneo de casino, reembolso pérdidas casino, bono bienvenida 100%, apuestas mínimas bono, madrugón casino, carrera casino Betplay, giros gratis domingo Codere, bono amigo referido, rollover x25, dinero real vs bono, t…
- Commercial-intent keywords: Keyword: bono de bienvenida casino Colombia; Intent: transactional; Current coverage: covered partially across 3 brand review pages and tipos-de-bonos, Keyword: bono sin depósito Colombia; Intent: transactiona…
- Topic gaps / missing angles: Keyword: bonos de blackjack; Rationale: Domain is bonosdeblackjack.co but NO content targets blackjack-specific bonuses; entire site focuses on general casino bonuses, Keyword: blackjack online Colombia; Rati…

Known weak axes derived

- Unknown: avg 3.9/10

Discarded sections (2)

E-E-A-T expectations 263 chars

- Trust signals: References Coljuegos, Colombia's official gambling regulatory authority, as basis for safety claims, Explains RNG (Random Number Generator) req...

Decision feedback 601 chars

- Avoid pattern: Do not use mismatched URL slugs where the path name does not match the page content (e.g., a casino review under /coaching/ or educational cont...

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!