Site profile

🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

betmgmbonuses.com

Market brief Posts

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Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 7/16 essentials

44%

Fill next: Niche

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

incentive_focused direct deal_oriented action_driven

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

casino_players promo_code_hunters

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

betmgm bonus code betmgm promo code betmgm bonus code uk betmgm promo code uk betmgm offer code

betmgm welcome offer betmgm sign up offer betmgm new customer offer betmgm registration bonus betmgm first deposit bonus

betmgm free bets betmgm free spins betmgm free bet no deposit betmgm free spins no deposit betmgm no deposit bonus

betmgm existing customer offers betmgm existing customer free bets betmgm loyalty bonus betmgm rewards betmgm reload bonus

betmgm review betmgm uk review is betmgm legit betmgm casino review what is betmgm

Secondary Keywords

betmgm casino bonus betmgm sports bonus betmgm live casino bonus betmgm Refer a friend betmgm odds boost betmgm acca bonus betmgm cash out betmgm app bonus betmgm mobile offer betmgm VIP

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "betmgm bonus code 2024",
        "rationale": "Year-specific bonus code queries are high-intent and seasonally recurring; the domain is perfectly positioned but has zero content"
    },
    {
        "keyword": "betmgm no deposit bonus uk",
        "rationale": "No-deposit bonuses are among the highest-conveting iGaming queries; no content exists on site to capture this traffic"
    },
    {
        "keyword": "betmgm free bet no deposit",
        "rationale": "Free bet no deposit searches are extremely commercial; site has no relevant page"
    },
    {
        "keyword": "betmgm sign up offer",
        "rationale": "Core brand+offer query that the domain name directly targets; no content exists"
    },
    {
        "keyword": "betmgm existing customer free bets",
        "rationale": "Retention offers are underserved in iGaming SEO generally; site covers nothing in this area"
    },
    {
        "keyword": "betmgm casino bonus code",
        "rationale": "Casino-specific bonus codes are a distinct intent cluster from sports; no casino-focused content exists"
    },
    {
        "keyword": "betmgm vs competitors",
        "rationale": "Comparison content (BetMGM vs Bet365, vs William Hill, etc.) captures mid-funnel traffic; absent from site"
    },
    {
        "keyword": "betmgm bonus terms and conditions",
        "rationale": "Informational query that supports E-E-A-T and assists conversion; no content exists"
    },
    {
        "keyword": "how to use betmgm bonus",
        "rationale": "How-to content supports top-of-funnel acquisition; entirely absent"
    },
    {
        "keyword": "betmgm deposit methods uk",
        "rationale": "Deposit/withdrawal content supports bottom-of-funnel trust; no content exists"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "betmgm bonus code",
        "intent_type": "transactional",
        "notes": "Primary domain-target term; user is ready to sign up and seeking a code"
    },
    {
        "keyword": "betmgm promo code uk",
        "intent_type": "transactional",
        "notes": "UK-specific promo code search; direct conversion intent"
    },
    {
        "keyword": "betmgm sign up offer",
        "intent_type": "transactional",
        "notes": "User is comparison-shopping for the best welcome deal"
    },
    {
        "keyword": "betmgm no deposit bonus",
        "intent_type": "transactional",
        "notes": "High-value; user wants to claim a bonus without depositing"
    },
    {
        "keyword": "betmgm free bets",
        "intent_type": "transactional",
        "notes": "Free bet seekers are in active acquisition mode"
    },
    {
        "keyword": "betmgm welcome offer",
        "intent_type": "commercial_investigation",
        "notes": "User evaluating BetMGM's welcome package before committing"
    },
    {
        "keyword": "betmgm casino bonus",
        "intent_type": "transactional",
        "notes": "Casino-specific bonus hunters; ready to register"
    },
    {
        "keyword": "betmgm free spins no deposit",
        "intent_type": "transactional",
        "notes": "High conversion intent; user wants to play slots with no risk"
    },
    {
        "keyword": "betmgm existing customer offers",
        "intent_type": "commercial_investigation",
        "notes": "Existing users looking for ongoing value; retention-focused"
    },
    {
        "keyword": "betmgm app bonus",
        "intent_type": "transactional",
        "notes": "Mobile-specific bonus seekers; strong download/registration intent"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

No trust signals found in post content — the only published post ('Test') has an empty body with zero substantive text Outbound links point to wordpress.org and superquickdns.com, both infrastructure/default links rather than editorial citations or authoritative iGaming sources

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

No bio or expertise information available — appears to be a default WordPress admin account

Trust signals

No identifiable trust signals; account is a generic admin login with no public-facing credentials or affiliations

Expertise Indicators

No subject-matter depth signals detected — no posts contain iGaming content, analysis, or domain-specific knowledge Site domain (betmgmbonuses.com) signals topical intent around BetMGM bonuses, but no content exists to demonstrate actual expertise in the UK iGaming space

Type and press Enter to add

Experience Evidence

No first-person narrative, methodology, or hands-on detail found — site contains no substantive content whatsoever

Type and press Enter to add

E-E-A-T Gaps

No real content published — the sole post is a zero-word 'Test' entry, meaning the site cannot demonstrate E-E-A-T through content quality No attributed authorship on the only post (author_id is null) — readers and search engines cannot identify who produced content Generic admin author ('bp-admin') with no bio, credentials, or identifiable human behind the site — significant E-E-A-T concern for YMYL iGaming content No author page content beyond the default WordPress template — the /author/bp-admin/ URL exists but likely has no substantive bio No sources, citations, or references to official regulatory bodies (UK Gambling Commission, etc.) or operator terms anywhere on site No methodology, editorial policy, or transparency disclosures found — critical for iGaming YMYL content No category structure beyond 'Uncategorized' — no topical organization signaling domain coverage or depth Site appears to be an undeveloped WordPress install with no substantive iGaming content, posing severe E-E-A-T risk for a YMYL-targeted domain Limited data — no homepage scan in v1, so about pages, footer disclosures, and schema markup could not be assessed

Type and press Enter to add

No real content published — the sole post is a zero-word 'Test' entry, meaning the site cannot demonstrate E-E-A-T through content quality
No attributed authorship on the only post (author_id is null) — readers and search engines cannot identify who produced content
Generic admin author ('bp-admin') with no bio, credentials, or identifiable human behind the site — significant E-E-A-T concern for YMYL iGaming content
No author page content beyond the default WordPress template — the /author/bp-admin/ URL exists but likely has no substantive bio
No sources, citations, or references to official regulatory bodies (UK Gambling Commission, etc.) or operator terms anywhere on site
No methodology, editorial policy, or transparency disclosures found — critical for iGaming YMYL content
No category structure beyond 'Uncategorized' — no topical organization signaling domain coverage or depth
Site appears to be an undeveloped WordPress install with no substantive iGaming content, posing severe E-E-A-T risk for a YMYL-targeted domain
Limited data — no homepage scan in v1, so about pages, footer disclosures, and schema markup could not be assessed

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning No learnings yet

Learning starts when you approve/reject proposals, run evaluations, or add manual rules below.

Custom AI instructions

Rejection Patterns (AI will avoid these)

Health Factors

Persona 100%

Evaluations 0%

Freshness 0%

Decisions 0%

Data 0%

Run evaluations to build quality baselines 0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

2 trust signals 3 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

1483/4200 chars

Editorial identity Keyword landscape E-E-A-T expectations

Included sections (3)

Editorial identity manual

- Target audience: {"primary":"uk_bettors_seeking_offers","secondary":["casino_players","promo_code_hunters"]}
- Content focus: betting_bonuses
- Tone: promotional_direct
- Authority style: review_aggregator

Keyword landscape manual

- Primary keyword clusters: Name: BetMGM Bonus Codes & Promo Codes; Keywords: betmgm bonus code, betmgm promo code, betmgm bonus code uk, betmgm promo code uk, betmgm offer code; Intent: commercial, Name: BetMGM Welcome Offers & Sign-Up Bo…
- Secondary keywords: betmgm casino bonus, betmgm sports bonus, betmgm live casino bonus, betmgm Refer a friend, betmgm odds boost, betmgm acca bonus, betmgm cash out, betmgm app bonus, betmgm mobile offer, betmgm VIP
- Commercial-intent keywords: Keyword: betmgm bonus code; Intent type: transactional; Notes: Primary domain-target term; user is ready to sign up and seeking a code, Keyword: betmgm promo code uk; Intent type: transactional; Notes: UK-spec…
- Topic gaps / missing angles: Keyword: betmgm bonus code 2024; Rationale: Year-specific bonus code queries are high-intent and seasonally recurring; the domain is perfectly positioned but has zero content, Keyword: betmgm no deposit bonus…

E-E-A-T expectations manual

- Trust signals: No trust signals found in post content — the only published post ('Test') has an empty body with zero substantive text, Outbound links point to wordpress.org and superquickdns.com, both infrastructure/default links rather…

Evaluation

1483/3200 chars

Editorial identity Keyword landscape E-E-A-T expectations

Included sections (3)

Editorial identity manual

- Target audience: {"primary":"uk_bettors_seeking_offers","secondary":["casino_players","promo_code_hunters"]}
- Content focus: betting_bonuses
- Tone: promotional_direct
- Authority style: review_aggregator

Keyword landscape manual

- Primary keyword clusters: Name: BetMGM Bonus Codes & Promo Codes; Keywords: betmgm bonus code, betmgm promo code, betmgm bonus code uk, betmgm promo code uk, betmgm offer code; Intent: commercial, Name: BetMGM Welcome Offers & Sign-Up Bo…
- Secondary keywords: betmgm casino bonus, betmgm sports bonus, betmgm live casino bonus, betmgm Refer a friend, betmgm odds boost, betmgm acca bonus, betmgm cash out, betmgm app bonus, betmgm mobile offer, betmgm VIP
- Commercial-intent keywords: Keyword: betmgm bonus code; Intent type: transactional; Notes: Primary domain-target term; user is ready to sign up and seeking a code, Keyword: betmgm promo code uk; Intent type: transactional; Notes: UK-spec…
- Topic gaps / missing angles: Keyword: betmgm bonus code 2024; Rationale: Year-specific bonus code queries are high-intent and seasonally recurring; the domain is perfectly positioned but has zero content, Keyword: betmgm no deposit bonus…

E-E-A-T expectations manual

- Trust signals: No trust signals found in post content — the only published post ('Test') has an empty body with zero substantive text, Outbound links point to wordpress.org and superquickdns.com, both infrastructure/default links rather…

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!