Site profile

🌍 Netherlands market · inheriting market defaults

Next to fill

Niche — Vertical or topic area, e.g. iGaming, travel

azusa.nl

Market brief Posts

Edit profile
AI learning 5
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 7/16 essentials

44%

Fill next: Niche

Start with the essentials below — or use AI Profile Filler to draft them from your posts. No posts synced yet; run Rebuild Profile after saving basics.

Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

promotional enthusiastic agency-speak customer-centric confident

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

online-casino-operators marketing-and-branding-managers ecommerce-store-owners

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

No clusters yet

Secondary Keywords

No items yet

Type and press Enter to add

Keyword Gaps

No items yet

Type and press Enter to add

Commercial Intent Keywords

No items yet

Type and press Enter to add

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Founders named with educational background (University of Amsterdam / web graphic design alumni) Specific client portfolio cited: Casumo.com, LeoVegas.com, MrGreen, Danone.com, SixtHolland.com, Askgamblers.com Company founding date stated (2012) with implied decade+ track record Physical office location mentioned (Amsterdam, Netherlands) Company values explicitly stated: transparent, honest, no false promises Client testimonials referenced on multiple pages Post-sale support承诺 (debugging, maintenance after project completion) Competitive pricing and detailed service breakdowns provided

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Co-founder of Azusa web design firm (2012) Web graphic design alumnus of the University of Amsterdam Hands-on experience designing casino and gambling websites (Casumo, LeoVegas, MrGreen) Background managing marketing for a live casino Front-end and back-end web development expertise

Trust signals

Named founder with educational credentials disclosed Verifiable client portfolio (Casumo, Danone, Sixt Holland) Company established 2012 — operational track record Amsterdam-based office mentioned

Expertise signals

Co-founder of Azusa web design firm (2012) Web graphic design alumnus of the University of Amsterdam Oversees team of six IT developers and online campaign strategists Direct involvement in client projects (Casumo, LeoVegas, Askgamblers)

Trust signals

Named founder with educational credentials disclosed Verifiable client portfolio including international brands Supervisory role over staff implies sustained operational presence

[{"name":"Jeroen de Jong","expertise_signals":["Co-founder of Azusa web design firm (2012)","Web graphic design alumnus of the University of Amsterdam","Hands-on experience designing casino and gambling websites (Casumo, LeoVegas, MrGreen)","Background managing marketing for a live casino","Front-end and back-end web development expertise"],"trust_signals":["Named founder with educational credentials disclosed","Verifiable client portfolio (Casumo, Danone, Sixt Holland)","Company established 2012 — operational track record","Amsterdam-based office mentioned"]},{"name":"Eric Visser","expertise_signals":["Co-founder of Azusa web design firm (2012)","Web graphic design alumnus of the University of Amsterdam","Oversees team of six IT developers and online campaign strategists","Direct involvement in client projects (Casumo, LeoVegas, Askgamblers)"],"trust_signals":["Named founder with educational credentials disclosed","Verifiable client portfolio including international brands","Supervisory role over staff implies sustained operational presence"]}]

Expertise Indicators

Deep web design and development vocabulary: front-end/back-end coding, CMS integration, responsive design, load-time optimization, UI/UX navigation Casino and iGaming domain knowledge: payment processing (Trustly, Paysafe), free spins bonuses, licensing (UK/Malta gaming commissions), live-chat integration Specific technical claims about projects: Casumo described as 'highly responsive site' with 'breathtakingly fast load time despite immense database', 'secure cash transactions', 'translate function' SEO knowledge referenced: 'websites have quickly risen up the Google and other search engine rankings' Marketing and branding expertise: merchandise design, custom templates, brand identity strategies Multi-industry portfolio demonstrating adaptability: gaming, nutrition (Danone), car rental (Sixt)

Type and press Enter to add

Experience Evidence

First-person narrative throughout: 'we created', 'our team', 'we did a fantastic job', 'Azusa did a fantastic job in building this particular website' Hands-on project details: Casumo site 'has a breathtakingly fast load time despite its immense database' with 'fonts, layouts, colors and navigational features' LeoVegas project described with specific claims about its 'safe and secure payment processing function, live-chat, mobile-responsive' design Founders' origin story: 'founded Azusa straight out of graduating from the University of Amsterdam in 2012' Operational longevity: 'over the past five years' of portfolio growth with 'six new employees' hired Casino marketing experience: 'learned their way up from managing the marketing of a live casino'

Type and press Enter to add

E-E-A-T Gaps

No author bylines on any post — all author_id fields are null No WordPress user profile data available — author pages cannot be verified No published dates on any posts (all published_at are null) No categories or taxonomy assigned to posts Extremely thin content footprint: only 6 pages and 1 blog post (4,141 total words) No source citations, references, or methodology sections in any content No actual customer reviews displayed — only referenced/claimed Inconsistent founder name spelling: 'Jeroen de Jong' vs 'Joroen de Jong' across pages Inconsistent university name: 'Amsterdam University' vs 'University of Amsterdam' Suspicious outbound links to gambling affiliate sites (freespinsnodepositnowager.com, onlinegokkengids.com, asiancasinocentral.com) Irrelevant Thai gambling site reference (ดีื88) embedded on homepage — potential spam signal Identity confusion: positioned as web design company but hosts casino SEO content and gambling outbound links No schema markup data collected — limited data, no homepage scan in v1 No social proof: zero comments across all content No privacy policy, terms, or regulatory disclosures visible in collected content

Type and press Enter to add

No author bylines on any post — all author_id fields are null
No WordPress user profile data available — author pages cannot be verified
No published dates on any posts (all published_at are null)
No categories or taxonomy assigned to posts
Extremely thin content footprint: only 6 pages and 1 blog post (4,141 total words)
No source citations, references, or methodology sections in any content
No actual customer reviews displayed — only referenced/claimed
Inconsistent founder name spelling: 'Jeroen de Jong' vs 'Joroen de Jong' across pages
Inconsistent university name: 'Amsterdam University' vs 'University of Amsterdam'
Suspicious outbound links to gambling affiliate sites (freespinsnodepositnowager.com, onlinegokkengids.com, asiancasinocentral.com)
Irrelevant Thai gambling site reference (ดีื88) embedded on homepage — potential spam signal
Identity confusion: positioned as web design company but hosts casino SEO content and gambling outbound links
No schema markup data collected — limited data, no homepage scan in v1
No social proof: zero comments across all content
No privacy policy, terms, or regulatory disclosures visible in collected content

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 5 active signals

1 weak axis 3 manual rules Custom instructions 6 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Remove all hardcoded CSS styling and HTML artifacts from the text body before finalizing the content.

Avoid using overly promotional and hyperbolic language that sounds like a sales pitch rather than an authoritative resource.

Do not leave large, unbroken blocks of text; format the content with clear headings, short paragraphs, and readable spacing.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

8 trust signals 5 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

2023/4200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"small-to-mid-market-businesses-seeking-web-design","secondary":["online-casino-operators","marketing-and-branding-managers","ecommerce-store-owners"]}
- Content focus: web-design-b2b-services
- Tone: promotional-professional
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a Dutch web agency audience using a professional yet accessible tone. Use clear, direct language that avoids hyperbole and grandiose claims like 'meteoric rise' or 'titan of industry'. Ensure paragraphs are concise and easy to read, avoiding overly long, unbroken blocks of text. Do not leave CSS code snippets (e.g., /*! elementor */) or inline styling artifacts in the final body copy. The site targets the Netherlands market; seamlessly integrate relevant localized context, such as Dutch regulatory bodies (e.g., KSA) and regional examples, where appropriate. When discussing online casinos, responsible gambling practices and factual accuracy regarding licensing are paramount. Maintain an informative, authoritative voice that positions the agency as experienced and transparent, focusing on practical web design, branding, and client successes rather than boastful rhetoric.

E-E-A-T expectations manual

- Trust signals: Founders named with educational background (University of Amsterdam / web graphic design alumni), Specific client portfolio cited: Casumo.com, LeoVegas.com, MrGreen, Danone.com, SixtHolland.com, Askgamblers.com, Company fo…

Known weak axes derived

- Unknown: avg 4.1/10

Decision feedback mixed

- Avoid pattern: Remove all hardcoded CSS styling and HTML artifacts from the text body before finalizing the content.
- Avoid pattern: Avoid using overly promotional and hyperbolic language that sounds like a sales pitch rather than an authoritative resource.
- Avoid pattern: Do not leave large, unbroken blocks of text; format the content with clear headings, short paragraphs, and readable spacing.

Evaluation

2023/3200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"small-to-mid-market-businesses-seeking-web-design","secondary":["online-casino-operators","marketing-and-branding-managers","ecommerce-store-owners"]}
- Content focus: web-design-b2b-services
- Tone: promotional-professional
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a Dutch web agency audience using a professional yet accessible tone. Use clear, direct language that avoids hyperbole and grandiose claims like 'meteoric rise' or 'titan of industry'. Ensure paragraphs are concise and easy to read, avoiding overly long, unbroken blocks of text. Do not leave CSS code snippets (e.g., /*! elementor */) or inline styling artifacts in the final body copy. The site targets the Netherlands market; seamlessly integrate relevant localized context, such as Dutch regulatory bodies (e.g., KSA) and regional examples, where appropriate. When discussing online casinos, responsible gambling practices and factual accuracy regarding licensing are paramount. Maintain an informative, authoritative voice that positions the agency as experienced and transparent, focusing on practical web design, branding, and client successes rather than boastful rhetoric.

E-E-A-T expectations manual

- Trust signals: Founders named with educational background (University of Amsterdam / web graphic design alumni), Specific client portfolio cited: Casumo.com, LeoVegas.com, MrGreen, Danone.com, SixtHolland.com, Askgamblers.com, Company fo…

Known weak axes derived

- Unknown: avg 4.1/10

Decision feedback mixed

- Avoid pattern: Remove all hardcoded CSS styling and HTML artifacts from the text body before finalizing the content.
- Avoid pattern: Avoid using overly promotional and hyperbolic language that sounds like a sales pitch rather than an authoritative resource.
- Avoid pattern: Do not leave large, unbroken blocks of text; format the content with clear headings, short paragraphs, and readable spacing.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!