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🌍 Netherlands market · inheriting market defaults

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

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Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

personal-first-person enthusiastic accessible recommendation-driven informal-conversational experience-based

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Target Audience *

Primary audience

Secondary segments

bonus hunters nieuwe online gokkers iDEAL-betaalmethoden zoekers

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

boom casino boom casino review boom online casino boom casino bonussen boom casino welkomstbonus boom casino promoties boom casino klantenservice boom casino stortingsmogelijkheden boom casino loyaliteitsprogramma boom casino uitbetaling boom casino ervaringen boom casino spellen HERO Gaming boom casino

ideal casino ideal casino veilig gokken online casino ideal geld storten ideal casino ideal betalingsmethode online casino veilig gokken met ideal ideal casino nederland ideal casino transactiekosten ideal casino stortingslimieten

bob casino review bob casino bonussen bob casino free spins bob casino no deposit bonus 21.com casino review 21.com casino bonussen 21.com welkomstbonus slots magic casino review slots magic casino welkomstbonus slots magic vip programma

online casino bonussen welkomstbonus online casino no deposit bonus casino free spins casino stortingsbonus casino reload bonus casino loyaliteitsprogramma casino casino bonusvoorwaarden gratis speeltegoed casino bonus rondspelen voorwaarden

[{"name":"Boom Casino","keywords":["boom casino","boom casino review","boom online casino","boom casino bonussen","boom casino welkomstbonus","boom casino promoties","boom casino klantenservice","boom casino stortingsmogelijkheden","boom casino loyaliteitsprogramma","boom casino uitbetaling","boom casino ervaringen","boom casino spellen","HERO Gaming boom casino"],"intent":"mixed — informational (brand discovery) + commercial (review\/affiliate conversion)"},{"name":"iDEAL Casino & Betalingsmethoden","keywords":["ideal casino","ideal casino veilig gokken","online casino ideal","geld storten ideal casino","ideal betalingsmethode online casino","veilig gokken met ideal","ideal casino nederland","ideal casino transactiekosten","ideal casino stortingslimieten"],"intent":"informational (how-to\/safety) with strong commercial underpinning (deposit intent)"},{"name":"Casino Reviews (Individual Brands)","keywords":["bob casino review","bob casino bonussen","bob casino free spins","bob casino no deposit bonus","21.com casino review","21.com casino bonussen","21.com welkomstbonus","slots magic casino review","slots magic casino welkomstbonus","slots magic vip programma"],"intent":"commercial — users in evaluation\/comparison stage before sign-up"},{"name":"Casino Bonussen & Promoties","keywords":["online casino bonussen","welkomstbonus online casino","no deposit bonus casino","free spins casino","stortingsbonus casino","reload bonus casino","loyaliteitsprogramma casino","casino bonusvoorwaarden","gratis speeltegoed casino","bonus rondspelen voorwaarden"],"intent":"commercial — high transactional intent (sign-up \/ deposit)"}]

Secondary Keywords

gokkasten online casino fruitautomaten online video slots nederland live casino nederland tafelspellen online casino evolution gaming live casino netent slots blackjack online casino roulette online casino jackpot slots 3D speelautomaten skrill casino nederland trustly casino neteller casino paysafecard casino bitcoin casino nederland casino uitbetaling bankoverschrijving high roller online casino vip casino programma cashback casino legaal online casino nederland goklicentie nederland kansspelautoriteit online casino

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Keyword Gaps JSON

[
    {
        "keyword_opportunity": "online casino nederland vergelijking",
        "reason": "Site has 4 casino reviews but no comparative/versus page aggregating them — high-commercial-intent comparison content is missing",
        "suggested_format": "comparison table / round-up article"
    },
    {
        "keyword_opportunity": "roulette online spelen",
        "reason": "Mentioned in multiple posts as a game type but no dedicated page exists — common NL iGaming search with clear informational + commercial intent",
        "suggested_format": "guide + strategy article"
    },
    {
        "keyword_opportunity": "blackjack online casino",
        "reason": "Referenced in reviews and home page but no dedicated content — strong commercial keyword",
        "suggested_format": "guide + strategy article"
    },
    {
        "keyword_opportunity": "live casino nederland",
        "reason": "Live casino is mentioned as a key feature in Boom, Bob, and Slots Magic reviews but has no dedicated landing page",
        "suggested_format": "pillar page with sub-guides per game"
    },
    {
        "keyword_opportunity": "gratis spins casino nederland / free spins zonder storting",
        "reason": "No deposit bonus and free spins are discussed per-casino but no standalone page targets this high-volume commercial query",
        "suggested_format": "round-up / ranking article"
    },
    {
        "keyword_opportunity": "mobiel casino / casino app nederland",
        "reason": "Mobile play is never addressed despite being a significant NL search topic and conversion path",
        "suggested_format": "guide + casino-by-casino mobile review"
    },
    {
        "keyword_opportunity": "online casino legaal nederland",
        "reason": "Home page briefly mentions licensing (Malta, Kansspelautoriteit) but no dedicated authority/trust page — critical E-E-A-T signal and common informational query",
        "suggested_format": "authority informational guide"
    },
    {
        "keyword_opportunity": "verantwoord gokken / responsible gambling",
        "reason": "No content on responsible gambling — both an E-E-A-T necessity for YMYL iGaming sites and a trust signal for Dutch regulator compliance",
        "suggested_format": "resource page"
    },
    {
        "keyword_opportunity": "casino uitbetalingsmogelijkheden",
        "reason": "Withdrawal methods are discussed fragmentarily per review but no comprehensive guide exists — users often search this before depositing",
        "suggested_format": "comprehensive payment-method guide"
    },
    {
        "keyword_opportunity": "skrill casino / trustly casino / paysafecard casino",
        "reason": "Only iDEAL has a dedicated page; Skrill, Trustly, PaySafeCard, Neteller, and Bitcoin are all mentioned across reviews but lack their own landing pages",
        "suggested_format": "individual payment-method pages mirroring iDEAL structure"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "boom casino welkomstbonus",
        "intent_type": "transactional",
        "evidence": "Prominent in /promoties/ and /boom-casino-review/; bonus percentages and max amounts explicitly listed — direct deposit incentive"
    },
    {
        "keyword": "ideal casino",
        "intent_type": "transactional",
        "evidence": "Dedicated page exists; users searching this term are ready to deposit via iDEAL — bottom-of-funnel"
    },
    {
        "keyword": "no deposit bonus casino nederland",
        "intent_type": "transactional",
        "evidence": "Discussed in Bob Casino and 21.com reviews; searchers intend to claim free spins without depositing"
    },
    {
        "keyword": "online casino bonussen",
        "intent_type": "commercial_investigation",
        "evidence": "/promoties/ page targets this broadly; users compare sign-up offers before choosing a casino"
    },
    {
        "keyword": "free spins casino nederland",
        "intent_type": "transactional",
        "evidence": "Multiple reviews highlight free spins as welcome/loyalty bonuses; high conversion intent"
    },
    {
        "keyword": "bob casino review",
        "intent_type": "commercial_investigation",
        "evidence": "Review page exists; searcher is evaluating Bob Casino before registration"
    },
    {
        "keyword": "21.com casino review",
        "intent_type": "commercial_investigation",
        "evidence": "Review page exists; searcher is evaluating 21.com before registration"
    },
    {
        "keyword": "slots magic casino review",
        "intent_type": "commercial_investigation",
        "evidence": "Review page exists; searcher is evaluating Slots Magic before registration"
    },
    {
        "keyword": "stortingsbonus online casino",
        "intent_type": "transactional",
        "evidence": "Discussed in /promoties/ and all reviews; searcher is comparing deposit match offers"
    },
    {
        "keyword": "beste online casino nederland",
        "intent_type": "commercial_investigation",
        "evidence": "Home page implicitly targets this ('beste online casino website'); no dedicated comparison page yet — gap opportunity"
    },
    {
        "keyword": "bitcoin casino nederland",
        "intent_type": "transactional",
        "evidence": "Bob Casino review dedicates a section to Bitcoin welcome bonus — niche transactional term"
    },
    {
        "keyword": "high roller online casino",
        "intent_type": "transactional",
        "evidence": "21.com review mentions high uitbetalingslimieten and high-roller suitability; specific deposit-size intent"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

References Kansspelautoriteit (Dutch gambling authority) as regulatory oversight for iDEAL casinos Mentions Malta gaming license for Boom Casino / HERO Gaming as credibility marker Discusses encrypted payment security for iDEAL transactions Notes age restriction (18+) for gambling with iDEAL Advises readers to read bonus terms and conditions before committing Explains game contribution percentages for wagering requirements (roulette counts less than slots) Outbound links to other Dutch iGaming sites (nederlandsegokkasten.com, onlinegokkengids.com, gokkasten31.nl) suggest some editorial network

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AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Writes in first-person as site operator across all content Demonstrates practical knowledge of Dutch payment methods (iDEAL, Skrill, Neteller, Trustly) Familiar with casino bonus structures and wagering requirements References game providers (NetEnt, Evolution Gaming) and casino licensing (Malta, HERO Gaming)

Trust signals

Presents as a real individual on homepage: 'Ik ben Wesley' Shares personal playing experience and timeline ('een van de eerste online casino's waar ik lid van ben geworden') References Dutch regulatory body (Kansspelautoriteit) in iDEAL article

Expertise Indicators

Detailed breakdown of iDEAL payment mechanics including all 12 supporting Dutch banks Nuanced explanation of bonus wagering mechanics (50x playthrough warnings, game weighting) Comparative knowledge across multiple casino platforms (Bob, 21.com, Slots Magic, Boom) Understanding of Bitcoin casino bonus structures and mBTC denominations Knowledge of live casino provider landscape (Evolution Gaming) Awareness of withdrawal limits and processing times across platforms Explanation of VIP/loyalty program structures and retention mechanics

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Experience Evidence

Consistent first-person voice: 'ik heb er zelf eerlijk gezegd maar drie keer contact mee hoeven opnemen' (Boom review) Claims personal testing of withdrawals: 'naar mijn ervaringen eigenlijk altijd wel soepel' (21.com review) Claims long-term play at Boom Casino: 'ik speel er nog steeds wekelijks mijn lievelings slots' First-person bonus redemption claim: 'waar ik een fors deel van uit kon laten betalen' (Slots Magic) Personal customer service interaction details across multiple casinos Weekend live casino usage claim: 'waar ik in het weekend het meest gebruik van maak'

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E-E-A-T Gaps

No formal author attribution in any post (all author_id fields are null) — Wesley only identified in homepage body text No author bio page with credentials, background, or expertise qualifications No disclosed review methodology — reviews lack standardized criteria or scoring framework No source citations for factual/regulatory claims (licensing details, legal status of Dutch online gambling) No affiliate or commercial relationship disclosure anywhere in content No responsible gambling resources, helplines, or self-exclusion information Uniformly positive 5/5 ratings across all reviewed casinos — no critical evaluation or meaningful differentiation Potentially outdated legal information: states Dutch companies cannot get online casino licenses, but the Dutch market legalized and opened in October 2021 No correction notices or update timestamps on any posts (all published_at null) No differentiation between editorial content and promotional content Limited data — no homepage/about/schema markup scan in v1; author structure and trust credentials may exist outside collected posts

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No formal author attribution in any post (all author_id fields are null) — Wesley only identified in homepage body text
No author bio page with credentials, background, or expertise qualifications
No disclosed review methodology — reviews lack standardized criteria or scoring framework
No source citations for factual/regulatory claims (licensing details, legal status of Dutch online gambling)
No affiliate or commercial relationship disclosure anywhere in content
No responsible gambling resources, helplines, or self-exclusion information
Uniformly positive 5/5 ratings across all reviewed casinos — no critical evaluation or meaningful differentiation
Potentially outdated legal information: states Dutch companies cannot get online casino licenses, but the Dutch market legalized and opened in October 2021
No correction notices or update timestamps on any posts (all published_at null)
No differentiation between editorial content and promotional content
Limited data — no homepage/about/schema markup scan in v1; author structure and trust credentials may exist outside collected posts

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 8 active signals

1 weak axis 6 manual rules Custom instructions 7 evals

Custom AI instructions

Schrijf alle teksten in vlot en natuurlijk Nederlands, passend bij een ervaren Nederlandse iGaming expert (persona 'Wesley'). Gebruik een informele 'je/jij' aanspreekvorm en houd de toon enthousiast, persoonlijk en behulpzaam. Vermijd stijve zakelijke taal of overmatig gebruik van de passieve vorm; spreek de lezer direct aan. Structureer alle content met heldere, beschrijvende H2- en H3-subkoppen om de scannability te bevorderen. Werk concrete secties uit zoals 'Bonussen & free spins', 'Gokkasten & spellen', 'Klantenservice' en 'Stortingsmogelijkheden & uitbetalingen'. Omdat de site zich specifiek richt op de Nederlandse markt, is het cruciaal om de beschikbaarheid van Nederlandse betaalmethoden (zoals iDEAL) duidelijk te vermelden en de relatie met de Kansspelautoriteit of vergunningen (bijvoorbeeld op Malta) te benoemen voor de geloofwaardigheid. Focus op een eerlijke en gebalanceerde review-stijl. Benadruk de voordelen zoals brede spelkeuzes en hoge bonussen, maar wees altijd transparant over eventuele nadelen, zoals beperkte beschikbaarheid van betaalmethoden, hoge inzetvereisten (bonusvoorwaarden) of beperkte openingstijden van de klantenservice. Verwerk geen onnodige English-Anglicismen of ruige marketing-praatjes over gokverslaving die de lezers afschrikken; houd het luchtig, informatief en eerlijk.

Rejection Patterns (AI will avoid these)

Vermijd een te obsessieve focus op alleen de positieve kanten zonder de nadelen (zoals uitbetalingslimieten) te noemen.

Vermijd vage conclusies; geef altijd specifieke voorbeelden van spellen, bonuspercentages of betaalmethoden.

Vermijd onnatuurlijk vertaalde zinnen of onnodige Engelse termen als het er om gaat de tekst vloeiend te houden.

Vermijd het introductie van promovende links of goksites die niet concreet in de tekst worden besproken.

Vermijd het herhalen van dezelfde algemene informatie in meerdere secties van de tekst.

Vermijd het nalaten van belangrijke context voor de Nederlandse markt, zoals de rol van de Kansspelautoriteit en iDEAL betalingen.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 25%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

7 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3889/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Nederlandse recreatieve online casinospelers","secondary":["bonus hunters","nieuwe online gokkers","iDEAL-betaalmethoden zoekers"]}
- Content focus: casino-reviews-bonuses
- Tone: casual-enthusiastic
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Schrijf alle teksten in vlot en natuurlijk Nederlands, passend bij een ervaren Nederlandse iGaming expert (persona 'Wesley'). Gebruik een informele 'je/jij' aanspreekvorm en houd de toon enthousiast, persoonlijk en behulpzaam. Vermijd stijve zakelijke taal of overmatig gebruik van de passieve vorm; spreek de lezer direct aan. Structureer alle content met heldere, beschrijvende H2- en H3-subkoppen om de scannability te bevorderen. Werk concrete secties uit zoals 'Bonussen & free spins', 'Gokkasten & spellen', 'Klantenservice' en 'Stortingsmogelijkheden & uitbetalingen'. Omdat de site zich specifiek richt op de Nederlandse markt, is het cruciaal om de beschikbaarheid van Nederlandse betaalmethoden (zoals iDEAL) duidelijk te vermelden en de relatie met de Kansspelautoriteit of vergunningen (bijvoorbeeld op Malta) te benoemen voor de geloofwaardigheid. Focus op een eerlijke en gebalanceerde review-stijl. Benadruk de voordelen zoals brede spelkeuzes en hoge bonussen, maar wees altijd transparant over eventuele nadelen, zoals beperkte beschikbaarheid van betaalmethoden, hoge inzetvereisten (bonusvoorwaarden) of beperkte openingstijden van de klantenservice. Verwerk geen onnodige English-Anglicismen of ruige marketing-praatjes over gokverslaving die de lezers afschrikken; houd het luchtig, informatief en eerlijk.

Keyword landscape manual

- Primary keyword clusters: Name: Boom Casino; Keywords: boom casino, boom casino review, boom online casino, boom casino bonussen, boom casino welkomstbonus, boom casino promoties, boom casino klantenservice, boom casino stortingsmogelijk…
- Secondary keywords: gokkasten online casino, fruitautomaten online, video slots nederland, live casino nederland, tafelspellen online casino, evolution gaming live casino, netent slots, blackjack online casino, roulette online casino, ja…
- Commercial-intent keywords: Keyword: boom casino welkomstbonus; Intent type: transactional; Evidence: Prominent in /promoties/ and /boom-casino-review/; bonus percentages and max amounts explicitly listed — direct deposit incentive, Keyw…
- Topic gaps / missing angles: Keyword opportunity: online casino nederland vergelijking; Reason: Site has 4 casino reviews but no comparative/versus page aggregating them — high-commercial-intent comparison content is missing; Suggested f…

E-E-A-T expectations manual

- Trust signals: References Kansspelautoriteit (Dutch gambling authority) as regulatory oversight for iDEAL casinos, Mentions Malta gaming license for Boom Casino / HERO Gaming as credibility marker, Discusses encrypted payment security fo…

Known weak axes derived

- Unknown: avg 5.2/10

Decision feedback mixed

- Avoid pattern: Vermijd een te obsessieve focus op alleen de positieve kanten zonder de nadelen (zoals uitbetalingslimieten) te noemen.
- Avoid pattern: Vermijd vage conclusies; geef altijd specifieke voorbeelden van spellen, bonuspercentages of betaalmethoden.
- Avoid pattern: Vermijd onnatuurlijk vertaalde zinnen of onnodige Engelse termen als het er om gaat de tekst vloeiend te houden.
- Avoid pattern: Vermijd het introductie van promovende links of goksites die niet concreet in de tekst worden besproken.

Evaluation

2989/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape Known weak axes

2 blocks were dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"Nederlandse recreatieve online casinospelers","secondary":["bonus hunters","nieuwe online gokkers","iDEAL-betaalmethoden zoekers"]}
- Content focus: casino-reviews-bonuses
- Tone: casual-enthusiastic
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Schrijf alle teksten in vlot en natuurlijk Nederlands, passend bij een ervaren Nederlandse iGaming expert (persona 'Wesley'). Gebruik een informele 'je/jij' aanspreekvorm en houd de toon enthousiast, persoonlijk en behulpzaam. Vermijd stijve zakelijke taal of overmatig gebruik van de passieve vorm; spreek de lezer direct aan. Structureer alle content met heldere, beschrijvende H2- en H3-subkoppen om de scannability te bevorderen. Werk concrete secties uit zoals 'Bonussen & free spins', 'Gokkasten & spellen', 'Klantenservice' en 'Stortingsmogelijkheden & uitbetalingen'. Omdat de site zich specifiek richt op de Nederlandse markt, is het cruciaal om de beschikbaarheid van Nederlandse betaalmethoden (zoals iDEAL) duidelijk te vermelden en de relatie met de Kansspelautoriteit of vergunningen (bijvoorbeeld op Malta) te benoemen voor de geloofwaardigheid. Focus op een eerlijke en gebalanceerde review-stijl. Benadruk de voordelen zoals brede spelkeuzes en hoge bonussen, maar wees altijd transparant over eventuele nadelen, zoals beperkte beschikbaarheid van betaalmethoden, hoge inzetvereisten (bonusvoorwaarden) of beperkte openingstijden van de klantenservice. Verwerk geen onnodige English-Anglicismen of ruige marketing-praatjes over gokverslaving die de lezers afschrikken; houd het luchtig, informatief en eerlijk.

Keyword landscape manual

- Primary keyword clusters: Name: Boom Casino; Keywords: boom casino, boom casino review, boom online casino, boom casino bonussen, boom casino welkomstbonus, boom casino promoties, boom casino klantenservice, boom casino stortingsmogelijk…
- Secondary keywords: gokkasten online casino, fruitautomaten online, video slots nederland, live casino nederland, tafelspellen online casino, evolution gaming live casino, netent slots, blackjack online casino, roulette online casino, ja…
- Commercial-intent keywords: Keyword: boom casino welkomstbonus; Intent type: transactional; Evidence: Prominent in /promoties/ and /boom-casino-review/; bonus percentages and max amounts explicitly listed — direct deposit incentive, Keyw…
- Topic gaps / missing angles: Keyword opportunity: online casino nederland vergelijking; Reason: Site has 4 casino reviews but no comparative/versus page aggregating them — high-commercial-intent comparison content is missing; Suggested f…

Known weak axes derived

- Unknown: avg 5.2/10

Discarded sections (2)

E-E-A-T expectations 263 chars

- Trust signals: References Kansspelautoriteit (Dutch gambling authority) as regulatory oversight for iDEAL casinos, Mentions Malta gaming license for Boom Casi...

Decision feedback 637 chars

- Avoid pattern: Vermijd een te obsessieve focus op alleen de positieve kanten zonder de nadelen (zoals uitbetalingslimieten) te noemen.