Site profile

🌍 International market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

btscorp.net

Market brief Posts

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AI learning 7
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

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Profile completion · 7/16 essentials

44%

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Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

corporate authoritative tech-literate promotional international

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Target Audience *

Primary audience

Secondary segments

tech-savvy business owners looking for modern web design examples iGaming affiliates and B2B service providers

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

No clusters yet

Secondary Keywords

No items yet

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Keyword Gaps

No items yet

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Commercial Intent Keywords

No items yet

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E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Names, roles, and biographies of key staff members are provided on a dedicated page Testimonials page features named endorsements from supposed professionals at external gambling and casino entities (e.g., LeoVegas, BGO Casino) Business location is clearly stated as Bristol, UK on the homepage Detailed description of the company's specialty, operational history, and client base

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AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Generic site-wide author profile for BTS Corp, a web development company Lacks individual bylines or specific subject-matter credentials

Trust signals

Operates under the BTS Corp entity identity, which provides a minimal level of corporate accountability

Expertise signals

Identified as Founder, COO, and key visionary of the company Holds a claimed doctorate in computer science Claims an extensive background in IT and multiple publications in technological journals

Trust signals

Profiled publicly on the 'Our Staffers' page Cited as a well-known and trusted advisor specifically within the online gaming industry

Expertise signals

Identified as Vice President of Design Claims extensive background in creating standout websites

Trust signals

Publicly profiled on the company staff page

Expertise signals

Identified as Vice President of Business Development Focuses specifically on connecting with casino clients and the online gaming sector

Trust signals

Publicly profiled on the company staff page

Expertise signals

Identified as Chief Financial Officer Claims responsibility for the financial health and capital generation of the company

Trust signals

Publicly profiled on the company staff page

[{"name":"btscorp","expertise_signals":["Generic site-wide author profile for BTS Corp, a web development company","Lacks individual bylines or specific subject-matter credentials"],"trust_signals":["Operates under the BTS Corp entity identity, which provides a minimal level of corporate accountability"]},{"name":"Gabriel Lawrence","expertise_signals":["Identified as Founder, COO, and key visionary of the company","Holds a claimed doctorate in computer science","Claims an extensive background in IT and multiple publications in technological journals"],"trust_signals":["Profiled publicly on the 'Our Staffers' page","Cited as a well-known and trusted advisor specifically within the online gaming industry"]},{"name":"Maria Khonstantina","expertise_signals":["Identified as Vice President of Design","Claims extensive background in creating standout websites"],"trust_signals":["Publicly profiled on the company staff page"]},{"name":"Bruce Rajahstan","expertise_signals":["Identified as Vice President of Business Development","Focuses specifically on connecting with casino clients and the online gaming sector"],"trust_signals":["Publicly profiled on the company staff page"]},{"name":"Robert Smith","expertise_signals":["Identified as Chief Financial Officer","Claims responsibility for the financial health and capital generation of the company"],"trust_signals":["Publicly profiled on the company staff page"]}]

Expertise Indicators

Deep familiarity with the technical requirements of the iGaming industry (e.g., HTML5, database integration for live updates) Knowledge of casino licensing procedures, specifically referencing the Malta Gaming Authority (MGA) Understanding of player retention mechanics, such as loyalty tiers and various deposit bonus structures Clear focus on software provider relationships and live casino platform development Authoritative voice on site optimization for interactive gambling elements (e.g., managing load times with real-time data)

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Experience Evidence

First-person narrative on the homepage ('We are a web development company', 'Our aim here at BTS') Claims years of hands-on experience building platforms specifically for the online gambling industry Case studies and practical advice drawn from client work (e.g., 'Luckyniki Casino' platform analysis) Statements indicating direct B2B collaboration with casino operators to manage 'the gaming experience online' and 'daily operations' Stated history of helping casino clients 'expand into all kinds of new markets'

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E-E-A-T Gaps

All posts appear to be authored by a generic 'btscorp' profile; there are no individual author bylines on the actual content pieces Author bios lack specific links, verifiable portfolios, or external profiles to corroborate their claimed expertise and doctorates No direct references to official gambling licenses held by the site or company itself Absence of primary sources, statistical data, or external citations to back up claims made in the articles Outbound links primarily point to highly specific or seemingly unrelated domains (e.g., Capoeirapalmares.co.uk, golfgironabarcelona.com), which can appear spammy or manipulative Limited data — no homepage/about schema markup scan in v1 to verify structured data implementation No published dates on the majority of site content, making it difficult to assess content freshness and maintenance

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 7 active signals

1 weak axis 5 manual rules Custom instructions 7 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Avoid sounding like a gambling portal; strictly maintain the professional, consultative voice of a web development agency.

Do not overuse promotional filler or overly subjective fluff when describing client platforms; rely on concrete technical and UX examples instead.

Avoid awkward phrasing and grammatical errors; ensure all refreshed content is tightly edited and free of outdated or clunky idioms.

Never discuss the financial services or trading partners in a way that sounds like a disclaimer; present mobile trading integrations as standard technical competencies.

Ensure all outbound links point directly to the technical case studies or official sites being referenced, rather than vague internal directives.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

4 trust signals 5 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

2577/4200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"iGaming and online casino operators seeking web development services","secondary":["tech-savvy business owners looking for modern web design examples","iGaming affiliates and B2B service providers"]}
- Content focus: igaming-web-development-insights
- Tone: professional-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in a professional yet approachable B2B tone, suitable for a UK-based web development agency specializing in the iGaming and finance sectors. Frame all discussions around web technologies, UI/UX design, business development, and technical optimization. When providing case studies or industry examples, focus on the technical and user-experience aspects—such as site speed, mobile optimization, interactive elements, and the benefits of modern tech like HTML5—rather than the mechanics of the games themselves. Maintain a consultative voice that positions the agency as an authority on creating stable, visually striking, and high-performing platforms for international operators. Structure content using clear, descriptive paragraphs that logically flow from identifying industry challenges to presenting technology-driven solutions. Aim for a balance of technical insight and accessible business strategy, appealing to operators looking to scale and improve their digital presence.

E-E-A-T expectations manual

- Trust signals: Names, roles, and biographies of key staff members are provided on a dedicated page, Testimonials page features named endorsements from supposed professionals at external gambling and casino entities (e.g., LeoVegas, BGO C…

Known weak axes derived

- Unknown: avg 4.1/10

Decision feedback mixed

- Avoid pattern: Avoid sounding like a gambling portal; strictly maintain the professional, consultative voice of a web development agency.
- Avoid pattern: Do not overuse promotional filler or overly subjective fluff when describing client platforms; rely on concrete technical and UX examples instead.
- Avoid pattern: Avoid awkward phrasing and grammatical errors; ensure all refreshed content is tightly edited and free of outdated or clunky idioms.
- Avoid pattern: Never discuss the financial services or trading partners in a way that sounds like a disclaimer; present mobile trading integrations as standard technical competencies.

Evaluation

2577/3200 chars

Editorial identity Writing guidance and persistent rules E-E-A-T expectations Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"iGaming and online casino operators seeking web development services","secondary":["tech-savvy business owners looking for modern web design examples","iGaming affiliates and B2B service providers"]}
- Content focus: igaming-web-development-insights
- Tone: professional-promotional
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write in a professional yet approachable B2B tone, suitable for a UK-based web development agency specializing in the iGaming and finance sectors. Frame all discussions around web technologies, UI/UX design, business development, and technical optimization. When providing case studies or industry examples, focus on the technical and user-experience aspects—such as site speed, mobile optimization, interactive elements, and the benefits of modern tech like HTML5—rather than the mechanics of the games themselves. Maintain a consultative voice that positions the agency as an authority on creating stable, visually striking, and high-performing platforms for international operators. Structure content using clear, descriptive paragraphs that logically flow from identifying industry challenges to presenting technology-driven solutions. Aim for a balance of technical insight and accessible business strategy, appealing to operators looking to scale and improve their digital presence.

E-E-A-T expectations manual

- Trust signals: Names, roles, and biographies of key staff members are provided on a dedicated page, Testimonials page features named endorsements from supposed professionals at external gambling and casino entities (e.g., LeoVegas, BGO C…

Known weak axes derived

- Unknown: avg 4.1/10

Decision feedback mixed

- Avoid pattern: Avoid sounding like a gambling portal; strictly maintain the professional, consultative voice of a web development agency.
- Avoid pattern: Do not overuse promotional filler or overly subjective fluff when describing client platforms; rely on concrete technical and UX examples instead.
- Avoid pattern: Avoid awkward phrasing and grammatical errors; ensure all refreshed content is tightly edited and free of outdated or clunky idioms.
- Avoid pattern: Never discuss the financial services or trading partners in a way that sounds like a disclaimer; present mobile trading integrations as standard technical competencies.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!