Site profile

🌍 UK market · inheriting market defaults

Next to fill

Niche — Vertical or topic area, e.g. iGaming, travel

agbcse.org.uk

Market brief Posts

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AI learning 6
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 7/16 essentials

44%

Fill next: Niche

Start with the essentials below — or use AI Profile Filler to draft them from your posts. No posts synced yet; run Rebuild Profile after saving basics.

Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

formal institutional neutral informative impersonal

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

uk_community_members safeguarding_professionals

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

No clusters yet

Secondary Keywords

No items yet

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "agbcse",
        "rationale": "Domain brand term — site has zero substantive content to rank for its own name; no About page, no mission statement, no identifying content exists",
        "suggested_content_type": "about_page",
        "priority": "critical"
    },
    {
        "keyword": "association of governing bodies church schools england",
        "rationale": "Probable expansion of AGBcse acronym based on UK church school governance context; no content on site confirms or targets this",
        "suggested_content_type": "about_page",
        "priority": "critical"
    },
    {
        "keyword": "church school governing body",
        "rationale": "Core topical pillar inferred from domain identity; site has zero governance or education content",
        "suggested_content_type": "pillar_page",
        "priority": "high"
    },
    {
        "keyword": "church of england school governance",
        "rationale": "Likely central topic for this organisation; no content exists",
        "suggested_content_type": "pillar_page",
        "priority": "high"
    },
    {
        "keyword": "school governor training church schools",
        "rationale": "Likely service offering; completely absent from site",
        "suggested_content_type": "service_page",
        "priority": "high"
    },
    {
        "keyword": "governing body support church schools uk",
        "rationale": "Probable member-facing value proposition; no content",
        "suggested_content_type": "service_page",
        "priority": "high"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords

No items yet

Type and press Enter to add

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

No expertise signals

Trust signals

No trust signals

Expertise Indicators

No items yet

Type and press Enter to add

Experience Evidence

No items yet

Type and press Enter to add

E-E-A-T Gaps

No real content published — site contains only default WordPress placeholder posts and pages with no substantive topic coverage No author pages or bylines — all posts have null author_id; only 'agbcs-admin' exists with no bio, credentials, or expertise signals No About page — Sample Page retains default WordPress boilerplate text instead of organizational identity information No sourcing, citations, or references in any content — zero outbound links to authoritative external sources (only wordpress.org) No expertise signals at all — impossible to assess domain authority with zero substantive content published No first-person experience, methodology, or hands-on detail anywhere on site Privacy policy is auto-generated template — all organization-specific sections (contact info, breach procedures, data recipients, regulatory disclosures) left as placeholders with no real data No schema markup, editorial transparency, or review processes visible — limited data: no homepage/about/schema scan in v1 Site appears to be an uninitialized WordPress installation with no iGaming content despite being categorized as a UK iGaming site

Type and press Enter to add

No real content published — site contains only default WordPress placeholder posts and pages with no substantive topic coverage
No author pages or bylines — all posts have null author_id; only 'agbcs-admin' exists with no bio, credentials, or expertise signals
No About page — Sample Page retains default WordPress boilerplate text instead of organizational identity information
No sourcing, citations, or references in any content — zero outbound links to authoritative external sources (only wordpress.org)
No expertise signals at all — impossible to assess domain authority with zero substantive content published
No first-person experience, methodology, or hands-on detail anywhere on site
Privacy policy is auto-generated template — all organization-specific sections (contact info, breach procedures, data recipients, regulatory disclosures) left as placeholders with no real data
No schema markup, editorial transparency, or review processes visible — limited data: no homepage/about/schema scan in v1
Site appears to be an uninitialized WordPress installation with no iGaming content despite being categorized as a UK iGaming site

Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 6 active signals

1 weak axis 4 manual rules Custom instructions 3 evals

Custom AI instructions

Rejection Patterns (AI will avoid these)

Do not output default WordPress boilerplate such as 'Hello world!' or 'Sample Page' content.

Do not publish pages that lack a clear purpose or actionable information for the reader.

Do not use American English spelling conventions when targeting a UK audience.

Do not leave placeholder sections or empty headings in published content.

Health Factors

Persona 100%

Evaluations 60%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

1 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

2149/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"uk_public_sector_professionals","secondary":["uk_community_members","safeguarding_professionals"]}
- Content focus: organizational_info
- Tone: institutional_neutral
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a UK audience using British English spelling and phrasing throughout. The site (agbcse.org.uk) carries an org.uk domain, so adopt a professional, institutional tone rather than a casual blog voice. Do not leave placeholder or default WordPress boilerplate content in place — every page must serve a clear purpose for visitors. Structure content with short paragraphs and clear subheadings for readability. Since the site currently has no substantive published content, prioritise foundational pages: a clear About page explaining the organisation's mission and remit, and topic-focused landing pages that establish topical authority. Avoid promotional or sales-driven language; maintain an informative, authoritative stance consistent with a UK organisational website. All factual claims must be verifiable; cite official UK sources where relevant. Keep sentences direct and jargon-free unless the audience is specialist.

Keyword landscape manual

- Topic gaps / missing angles: Keyword: agbcse; Rationale: Domain brand term — site has zero substantive content to rank for its own name; no About page, no mission statement, no identifying content exists; Suggested content type: about_pa…

E-E-A-T expectations manual

- Trust signals: Privacy policy page present (auto-generated WordPress template) — indicates minimal GDPR compliance awareness

Known weak axes derived

- Unknown: avg 1.5/10

Decision feedback mixed

- Avoid pattern: Do not output default WordPress boilerplate such as 'Hello world!' or 'Sample Page' content.
- Avoid pattern: Do not publish pages that lack a clear purpose or actionable information for the reader.
- Avoid pattern: Do not use American English spelling conventions when targeting a UK audience.
- Avoid pattern: Do not leave placeholder sections or empty headings in published content.

Evaluation

2149/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"uk_public_sector_professionals","secondary":["uk_community_members","safeguarding_professionals"]}
- Content focus: organizational_info
- Tone: institutional_neutral
- Authority style: editorial_team

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a UK audience using British English spelling and phrasing throughout. The site (agbcse.org.uk) carries an org.uk domain, so adopt a professional, institutional tone rather than a casual blog voice. Do not leave placeholder or default WordPress boilerplate content in place — every page must serve a clear purpose for visitors. Structure content with short paragraphs and clear subheadings for readability. Since the site currently has no substantive published content, prioritise foundational pages: a clear About page explaining the organisation's mission and remit, and topic-focused landing pages that establish topical authority. Avoid promotional or sales-driven language; maintain an informative, authoritative stance consistent with a UK organisational website. All factual claims must be verifiable; cite official UK sources where relevant. Keep sentences direct and jargon-free unless the audience is specialist.

Keyword landscape manual

- Topic gaps / missing angles: Keyword: agbcse; Rationale: Domain brand term — site has zero substantive content to rank for its own name; no About page, no mission statement, no identifying content exists; Suggested content type: about_pa…

E-E-A-T expectations manual

- Trust signals: Privacy policy page present (auto-generated WordPress template) — indicates minimal GDPR compliance awareness

Known weak axes derived

- Unknown: avg 1.5/10

Decision feedback mixed

- Avoid pattern: Do not output default WordPress boilerplate such as 'Hello world!' or 'Sample Page' content.
- Avoid pattern: Do not publish pages that lack a clear purpose or actionable information for the reader.
- Avoid pattern: Do not use American English spelling conventions when targeting a UK audience.
- Avoid pattern: Do not leave placeholder sections or empty headings in published content.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!