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🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

best-bonus-spins.co.uk

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AI learning 12
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 0/4 Runtime Prompt

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Profile completion · 5/16 essentials

31%

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Persona 5/8 Keywords 0/4 E-E-A-T 0/4

Show missing fields (11)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 3 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

enthusiastic approachable encouraging beginner-friendly promotional conversational

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

new casino players slots enthusiasts no-deposit bonus hunters

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

bonus spins free spins best bonus spins free spins casino bonus spins UK free spins no deposit deposit free spins online casino bonus spins

no deposit bonus no deposit bonus UK no deposit casino bonus no deposit free spins no deposit welcome offer casino no deposit

welcome bonus casino welcome bonus welcome bonus UK new player bonus casino sign up bonus matched deposit bonus first deposit bonus

LeoVegas casino LeoVegas review VideoSlots casino VideoSlots review Volt casino Volt casino review LeoVegas bonus VideoSlots bonus Volt casino bonus

A Night With Cleo A Night With Cleo jackpot Cleopatra slot progressive jackpot slots Starburst free spins Book of Dead free spins

[{"name":"Bonus Spins \/ Free Spins","keywords":["bonus spins","free spins","best bonus spins","free spins casino","bonus spins UK","free spins no deposit","deposit free spins","online casino bonus spins"],"intent":"mixed-informational-and-commercial"},{"name":"No Deposit Bonus","keywords":["no deposit bonus","no deposit bonus UK","no deposit casino bonus","no deposit free spins","no deposit welcome offer","casino no deposit"],"intent":"commercial-transactional"},{"name":"Welcome Bonus \/ Sign-Up Offers","keywords":["welcome bonus","casino welcome bonus","welcome bonus UK","new player bonus","casino sign up bonus","matched deposit bonus","first deposit bonus"],"intent":"commercial-transactional"},{"name":"Casino Reviews","keywords":["LeoVegas casino","LeoVegas review","VideoSlots casino","VideoSlots review","Volt casino","Volt casino review","LeoVegas bonus","VideoSlots bonus","Volt casino bonus"],"intent":"commercial-transactional"},{"name":"Slot-Specific \/ Jackpot Content","keywords":["A Night With Cleo","A Night With Cleo jackpot","Cleopatra slot","progressive jackpot slots","Starburst free spins","Book of Dead free spins"],"intent":"mixed-informational-and-commercial"}]

Secondary Keywords

wagering requirements no wagering free spins matched deposit UK Gambling Commission licenced live casino games progressive jackpot free spins Starburst Book of Dead free spins casino bonus terms maximum win cap bonus cash online slots mobile casino casino bonus codes

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "free spins no deposit UK",
        "opportunity": "High-commercial-intent term bridging two existing pages; no dedicated page combines both concepts with UK focus. Homepage and no-deposit page both touch this but neither owns it.",
        "suggested_format": "Dedicated landing page targeting this exact query with curated UK casino offers"
    },
    {
        "keyword": "best online casinos UK",
        "opportunity": "No comparison or ranking content exists; site only has individual reviews. This is typically the highest-volume commercial query in the UK iGaming vertical.",
        "suggested_format": "Top-list/comparison article with structured reviews and comparison tables"
    },
    {
        "keyword": "wagering requirements explained",
        "opportunity": "Both bonus pages mention wagering requirements but neither explains them in depth. Informational content that feeds commercial pages.",
        "suggested_format": "Educational guide linking to bonus pages and casino reviews"
    },
    {
        "keyword": "new casino sites UK",
        "opportunity": "No content targeting players searching for newly launched casinos; common high-intent query in UK market.",
        "suggested_format": "Regularly updated listicle of new UK-licensed casinos with welcome offers"
    },
    {
        "keyword": "no wagering free spins",
        "opportunity": "Mentioned in multiple posts (VideoSlots, Volt, LeoVegas all promote wager-free spins) but no dedicated page targets this increasingly popular search.",
        "suggested_format": "Curated list of casinos offering zero-wagering free spins"
    },
    {
        "keyword": "slot reviews",
        "opportunity": "Only one slot-specific post exists (Night With Cleo); no broader slot review strategy covering popular titles UK players search for.",
        "suggested_format": "Individual slot review pages with RTP, volatility, and free-play links"
    },
    {
        "keyword": "casino bonus codes UK",
        "opportunity": "No content targets voucher/code-style search queries; these capture bottom-funnel traffic ready to convert.",
        "suggested_format": "Bonus code directory pages per casino, kept current"
    },
    {
        "keyword": "mobile casino bonuses",
        "opportunity": "Mobile-mention appears in Night With Cleo post but no dedicated page; significant for a domain whose brand implies on-the-go play.",
        "suggested_format": "Guide to mobile-specific offers with app vs browser comparison"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "best bonus spins UK",
        "intent_type": "transactional",
        "evidence": "Exact-match domain name; homepage primary target"
    },
    {
        "keyword": "no deposit bonus UK",
        "intent_type": "transactional",
        "evidence": "Dedicated page exists; high-converting bonus type"
    },
    {
        "keyword": "free spins no deposit",
        "intent_type": "transactional",
        "evidence": "Homepage and no-deposit page both reference; extremely high commercial intent in UK iGaming"
    },
    {
        "keyword": "casino welcome bonus UK",
        "intent_type": "transactional",
        "evidence": "Dedicated welcome-bonus page"
    },
    {
        "keyword": "LeoVegas bonus",
        "intent_type": "transactional-branded",
        "evidence": "LeoVegas review page promotes specific bonus; also cross-promoted on bonus pages"
    },
    {
        "keyword": "VideoSlots bonus",
        "intent_type": "transactional-branded",
        "evidence": "VideoSlots review page promotes welcome offer; also cross-promoted on bonus pages"
    },
    {
        "keyword": "Volt Casino free spins",
        "intent_type": "transactional-branded",
        "evidence": "Volt Casino review page promotes 300 free spins Starburst offer"
    },
    {
        "keyword": "no wagering free spins",
        "intent_type": "transactional",
        "evidence": "Multiple casino reviews highlight wager-free spins as selling point"
    },
    {
        "keyword": "Starburst free spins",
        "intent_type": "transactional",
        "evidence": "Volt and VideoSlots both promote Starburst free spins; popular bonus type in UK"
    },
    {
        "keyword": "Book of Dead free spins",
        "intent_type": "transactional",
        "evidence": "LeoVegas review promotes Book of Dead no-deposit spins"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 0/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

No items yet

Type and press Enter to add

Bios, credentials, transparency markers

AI-Applied E-E-A-T Fields

Authors *

Expertise Indicators

No items yet

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Experience Evidence

No items yet

Type and press Enter to add

E-E-A-T Gaps

No items yet

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 12 active signals

1 weak axis 10 manual rules Custom instructions 7 evals

Custom AI instructions

Write for a UK audience of online casino players seeking clear, trustworthy information about bonuses and casino options. Use British English throughout — licence not license, colour not color, favoured not favored. Always use GBP (£) for monetary values; never reference dollar amounts or US-facing operators. Keep tone professional and straightforward — avoid crude innuendo, excessive exclamation marks, or forced hype. Be conversational but never breathless. Every casino review must follow this structure: introduction with UKGC licence status, bonus breakdown with specific T&Cs (wagering requirements, minimum deposit, max win caps, expiry), game library overview with named providers, payment methods, customer support availability, and a balanced verdict. Every bonus guide must explain the bonus type clearly, list pros and cons, detail wagering mechanics with worked examples in pounds, and note common restrictions. Do not promote or reference operators that lack UKGC licensing. Include a responsible gambling line where appropriate. Factual claims about bonuses, jackpots, or offers must include a verification date or state that terms may change. Avoid generic filler like “there are loads of fantastic games” — instead name specific titles, providers, or quantify game counts. Spell-check rigorously; watch for its/it’s confusion and inconsistent capitalisation of UK. Keep content above 600 words for guides and 800 words for full reviews to ensure substantive coverage.

Rejection Patterns (AI will avoid these)

Do not use dollar amounts or currency symbols on this UK-facing site; always convert to pounds sterling.

Do not reference or promote non-UKGC-licensed casinos such as Bovada on a site targeting UK players.

Do not include crude or sexually suggestive innuendo; keep all content suitable for a general adult audience.

Do not publish content with uncorrected grammar errors such as it's/its confusion or typos like bit instead of big.

Do not publish casino reviews that omit licensing details, payment methods, or customer support information.

Do not state specific bonus amounts, free spin counts, or jackpot figures without noting that offers are subject to change and should be verified on the operator's site.

Do not use generic unsubstantiated praise such as 'loads of fantastic games' without naming providers, titles, or quantifying the library.

Do not publish bonus or promotional content without including key T&C details such as wagering requirements, minimum deposits, and max win caps.

Do not mix British and American English spellings within a single piece; pick British English and apply it consistently throughout.

Do not omit responsible gambling messaging on pages that promote specific gambling offers or operators.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

5 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3778/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape Known weak axes Decision feedback

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"UK online casino bonus seekers","secondary":["new casino players","slots enthusiasts","no-deposit bonus hunters"]}
- Content focus: casino-bonus-offers
- Tone: friendly-enthusiastic
- Authority style: review_aggregator

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a UK audience of online casino players seeking clear, trustworthy information about bonuses and casino options. Use British English throughout — licence not license, colour not color, favoured not favored. Always use GBP (£) for monetary values; never reference dollar amounts or US-facing operators. Keep tone professional and straightforward — avoid crude innuendo, excessive exclamation marks, or forced hype. Be conversational but never breathless. Every casino review must follow this structure: introduction with UKGC licence status, bonus breakdown with specific T&Cs (wagering requirements, minimum deposit, max win caps, expiry), game library overview with named providers, payment methods, customer support availability, and a balanced verdict. Every bonus guide must explain the bonus type clearly, list pros and cons, detail wagering mechanics with worked examples in pounds, and note common restrictions. Do not promote or reference operators that lack UKGC licensing. Include a responsible gambling line where appropriate. Factual claims about bonuses, jackpots, or offers must include a verification date or state that terms may change. Avoid generic filler like “there are loads of fantastic games” — instead name specific titles, providers, or quantify game counts. Spell-check rigorously; watch for its/it’s confusion and inconsistent capitalisation of UK. Keep content above 600 words for guides and 800 words for full reviews to ensure substantive coverage.

Keyword landscape manual

- Primary keyword clusters: Name: Bonus Spins / Free Spins; Keywords: bonus spins, free spins, best bonus spins, free spins casino, bonus spins UK, free spins no deposit, deposit free spins, online casino bonus spins; Intent: mixed-informa…
- Secondary keywords: wagering requirements, no wagering free spins, matched deposit, UK Gambling Commission licenced, live casino games, progressive jackpot, free spins Starburst, Book of Dead free spins, casino bonus terms, maximum win c…
- Commercial-intent keywords: Keyword: best bonus spins UK; Intent type: transactional; Evidence: Exact-match domain name; homepage primary target, Keyword: no deposit bonus UK; Intent type: transactional; Evidence: Dedicated page exists;…
- Topic gaps / missing angles: Keyword: free spins no deposit UK; Opportunity: High-commercial-intent term bridging two existing pages; no dedicated page combines both concepts with UK focus. Homepage and no-deposit page both touch this bu…

Known weak axes derived

- Unknown: avg 3.8/10

Decision feedback mixed

- Avoid pattern: Do not use dollar amounts or currency symbols on this UK-facing site; always convert to pounds sterling.
- Avoid pattern: Do not reference or promote non-UKGC-licensed casinos such as Bovada on a site targeting UK players.
- Avoid pattern: Do not include crude or sexually suggestive innuendo; keep all content suitable for a general adult audience.
- Avoid pattern: Do not publish content with uncorrected grammar errors such as it's/its confusion or typos like bit instead of big.

Evaluation

3135/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape Known weak axes

1 block was dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"UK online casino bonus seekers","secondary":["new casino players","slots enthusiasts","no-deposit bonus hunters"]}
- Content focus: casino-bonus-offers
- Tone: friendly-enthusiastic
- Authority style: review_aggregator

Writing guidance and persistent rules manual

- Persistent site instructions: Write for a UK audience of online casino players seeking clear, trustworthy information about bonuses and casino options. Use British English throughout — licence not license, colour not color, favoured not favored. Always use GBP (£) for monetary values; never reference dollar amounts or US-facing operators. Keep tone professional and straightforward — avoid crude innuendo, excessive exclamation marks, or forced hype. Be conversational but never breathless. Every casino review must follow this structure: introduction with UKGC licence status, bonus breakdown with specific T&Cs (wagering requirements, minimum deposit, max win caps, expiry), game library overview with named providers, payment methods, customer support availability, and a balanced verdict. Every bonus guide must explain the bonus type clearly, list pros and cons, detail wagering mechanics with worked examples in pounds, and note common restrictions. Do not promote or reference operators that lack UKGC licensing. Include a responsible gambling line where appropriate. Factual claims about bonuses, jackpots, or offers must include a verification date or state that terms may change. Avoid generic filler like “there are loads of fantastic games” — instead name specific titles, providers, or quantify game counts. Spell-check rigorously; watch for its/it’s confusion and inconsistent capitalisation of UK. Keep content above 600 words for guides and 800 words for full reviews to ensure substantive coverage.

Keyword landscape manual

- Primary keyword clusters: Name: Bonus Spins / Free Spins; Keywords: bonus spins, free spins, best bonus spins, free spins casino, bonus spins UK, free spins no deposit, deposit free spins, online casino bonus spins; Intent: mixed-informa…
- Secondary keywords: wagering requirements, no wagering free spins, matched deposit, UK Gambling Commission licenced, live casino games, progressive jackpot, free spins Starburst, Book of Dead free spins, casino bonus terms, maximum win c…
- Commercial-intent keywords: Keyword: best bonus spins UK; Intent type: transactional; Evidence: Exact-match domain name; homepage primary target, Keyword: no deposit bonus UK; Intent type: transactional; Evidence: Dedicated page exists;…
- Topic gaps / missing angles: Keyword: free spins no deposit UK; Opportunity: High-commercial-intent term bridging two existing pages; no dedicated page combines both concepts with UK focus. Homepage and no-deposit page both touch this bu…

Known weak axes derived

- Unknown: avg 3.8/10

Discarded sections (1)

Decision feedback 643 chars

- Avoid pattern: Do not use dollar amounts or currency symbols on this UK-facing site; always convert to pounds sterling.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!