Site profile

🌍 UK market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

active-office.co.uk

Market brief Posts

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AI learning 4
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 2/4 Runtime Prompt

* = essential · auto-saves on blur Saving…

Profile completion · 7/16 essentials

44%

Fill next: Niche

Start with the essentials below — or use AI Profile Filler to draft them from your posts.

Persona 5/8 Keywords 0/4 E-E-A-T 2/4

Show missing fields (9)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 1 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

conversational enthusiastic persuasive unconventional

Type and press Enter to add

Target Audience *

Primary audience

Secondary segments

webmasters gambling affiliates

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

Type and press Enter to add

SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

online slot games slot machines casino slot machines video slot online casino games slot game developer popular casino games

blood suckers slot blood suckers slot game vampire slot vampire themed slot NetEnt slot review blood suckers bonus game blood suckers free spins

how to play slot machines slot machine bonus features slot machine wilds and scatters free spins slots slot demo mode casino game tips

keyword rank checker free keyword rank checker SEO tool for gaming sites rank checker online SEO ranking checker free rank checker

Secondary Keywords

gokken NetEnt games casino game development slot machine provider fixed paylines slot bonus round slot crypt bonus game retrigger free spins slot machine symbols online casino software provider mobile slot games

Type and press Enter to add

Keyword Gaps JSON

[
    {
        "keyword": "best online slots UK",
        "rationale": "Site positions as UK iGaming developer but has no content targeting UK-specific slot recommendations, a high-commercial-value topic"
    },
    {
        "keyword": "online casino reviews UK",
        "rationale": "Review category exists in sitemap but contains zero published reviews; massive content gap for a site with 'review' taxonomy"
    },
    {
        "keyword": "free spins no deposit UK",
        "rationale": "Outbound link to freespinsnodepositnowager.com indicates topical awareness but site itself publishes no content on this high-volume commercial topic"
    },
    {
        "keyword": "RTP slot guide",
        "rationale": "No educational content on Return to Player, volatility, or math models despite claiming game developer expertise"
    },
    {
        "keyword": "new online slots 2024",
        "rationale": "No fresh-release or news content; site lacks timeliness signals that drive recurring search traffic"
    },
    {
        "keyword": "Blood Suckers slot RTP",
        "rationale": "Existing Blood Suckers post discusses development narrative but omits critical commercial queries (RTP, where to play, max win, free play)"
    },
    {
        "keyword": "online casino bonuses UK",
        "rationale": "No bonus-type content despite outbound links to bonus-oriented affiliate sites; missed commercial opportunity"
    },
    {
        "keyword": "safe online casinos UK",
        "rationale": "No trust/licensing content for a market where E-E-A-T and UKGC compliance are ranking prerequisites"
    },
    {
        "keyword": "slot game mechanics explained",
        "rationale": "Site claims developer expertise but has no educational content on paylines, volatility, hit frequency, or mechanics"
    },
    {
        "keyword": "NetEnt slots UK",
        "rationale": "Site references NetEnt partnership but doesn't capitalize on NetEnt's brand search volume with broader provider content"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "play blood suckers slot",
        "intent": "transactional",
        "current_coverage": "partial - post discusses development but not where to play"
    },
    {
        "keyword": "free spins no deposit UK",
        "intent": "transactional",
        "current_coverage": "none - outbound link exists but no owned content"
    },
    {
        "keyword": "best online slots UK",
        "intent": "commercial_investigation",
        "current_coverage": "none"
    },
    {
        "keyword": "online casino bonus UK",
        "intent": "transactional",
        "current_coverage": "none"
    },
    {
        "keyword": "NetEnt slot games",
        "intent": "commercial_investigation",
        "current_coverage": "partial - mentioned in Blood Suckers post but not as a provider hub"
    },
    {
        "keyword": "slot game free play",
        "intent": "transactional",
        "current_coverage": "partial - demo mode mentioned in Sudoku game section"
    },
    {
        "keyword": "online casino reviews",
        "intent": "commercial_investigation",
        "current_coverage": "none - category exists but empty"
    },
    {
        "keyword": "new customer casino offers UK",
        "intent": "transactional",
        "current_coverage": "none"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 2/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Maintains a published Privacy Policy and Terms & Conditions page Demonstrates transparency regarding data collection and user consent in privacy policy

Type and press Enter to add

AI-Applied E-E-A-T Fields

Authors *

Expertise signals

Claims to be an online casino game developer Describes game development processes (ideation, UI/UX, mathematics) Claims partnerships with major industry providers (e.g., NetEnt)

Trust signals

No trust signals

Expertise Indicators

Uses industry-specific terminology (e.g., '5-reel', '3-row', '25 fixed paylines', 'wilds', 'scatters') Shows understanding of iGaming market trends and player psychology Demonstrates technical knowledge of SEO mechanics and keyword tracking

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Experience Evidence

Uses first-person narrative ('Our team', 'We developed this', 'We applied the same concept') Describes hands-on game development processes ('generating ideas', 'figuring out the design elements', 'developing the game structure') Shares first-hand operational experience using SEO tools and the impact on their traffic

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E-E-A-T Gaps

Significant identity deception: Falsely claims to be the developer of NetEnt's Blood Suckers slot, completely destroying site trustworthiness Fictional and unverified game portfolio: Describes fabricated games (e.g., 'Hit the police game') with no evidence of existence Lack of human attribution: All posts are assigned to a generic 'activeofficeco' user with no author bio, photo, or individual identity Thin content profile: Minimal word count across the site and a very low volume of published posts Unreliable outbound links: Links to external iGaming affiliates (e.g., onlinegokkengids.com) rather than authoritative sources, suggesting a spam or SEO-motivated intent No E-E-A-T markup: Limited data — no homepage scan in v1, but current sitemap reveals no 'About Us' page or schema markup to verify team credentials Highly inappropriate content: Contains extreme violent themes for an iGaming site (e.g., hitting police officers in the face until they bleed)

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 4 active signals

1 weak axis 2 manual rules Custom instructions 9 evals 0/1 approved (0%)

View AI-learned avoidance rules (0 active, 1 inactive)

Loading insights…

Custom AI instructions

Write as a UK-facing online casino game developer. Adopt a passionate, insider tone that pulls back the curtain on the creative process of building slot machines. Your primary voice is that of a studio team member sharing the journey of generating ideas, designing visual elements, and structuring gameplay mechanics (such as paylines, bonus games, and free spins). Write conversationally, using light, engaging formatting without heavy structural subheadings. When discussing gambling, alternate between the terms 'gokken' and 'gambling' to maintain a unique brand quirk, and frame the activity as a fun, challenging, or thematic experience rather than a financial opportunity. Focus heavily on the cultural and entertainment value of your games—such as drawing inspiration from popular trends, travel, or even viral expressions like 'mehhhh'. Be opinionated and relatable in your framing of game themes. Ensure all claims about your role in developing specific titles are maintained; for instance, state that titles like Blood Suckers were developed in conjunction with NetEnt. Keep the content strictly aligned with a UK audience and the iGaming sector.

Rejection Patterns (AI will avoid these)

Halt content generation immediately if the site is undergoing a migration or structural reorganization.

Avoid adding new structural elements or pages that might conflict with ongoing site migrations.

Site is being migrated or restructured

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 33%

Data 50%

0 posts are stale (>6 months old)

GA4 not connected GSC not connected — run Rebuild Profile to sync

Content Baselines

Lists/post: 0 Tables/post: 0 Images/post: 0

Manual Intelligence

2 trust signals 6 prompt blocks ready

Recent Decisions (1 total)

unknown Welcome to Active Office glm-5.1 Site is being migrated or restructured

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

4016/4200 chars

Editorial identity Recent content-analysis learnings Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes

Included sections (8)

Editorial identity manual

- Target audience: {"primary":"UK online casino players","secondary":["webmasters","gambling affiliates"]}
- Content focus: igaming_content_marketing
- Tone: promotional
- Authority style: first_person_expert

Recent content-analysis learnings derived

- Recurring gap: Add bullet/numbered lists for feature comparisons, payment methods, or pros/cons
- Recurring gap: Add a comparison table when comparing multiple items (casinos, bonuses, features)
- Recurring gap: Add regulatory context: mention that casinos listed are licensed/regulated (only if factually accurate)
- Recurring gap: Add responsible gaming notice — standard compliance requirement for iGaming content

Writing guidance and persistent rules manual

- Persistent site instructions: Write as a UK-facing online casino game developer. Adopt a passionate, insider tone that pulls back the curtain on the creative process of building slot machines. Your primary voice is that of a studio team member sharing the journey of generating ideas, designing visual elements, and structuring gameplay mechanics (such as paylines, bonus games, and free spins). Write conversationally, using light, engaging formatting without heavy structural subheadings. When discussing gambling, alternate between the terms 'gokken' and 'gambling' to maintain a unique brand quirk, and frame the activity as a fun, challenging, or thematic experience rather than a financial opportunity. Focus heavily on the cultural and entertainment value of your games—such as drawing inspiration from popular trends, travel, or even viral expressions like 'mehhhh'. Be opinionated and relatable in your framing of game themes. Ensure all claims about your role in developing specific titles are maintained; for instance, state that titles like Blood Suckers were developed in conjunction with NetEnt. Keep the content strictly aligned with a UK audience and the iGaming sector.

Keyword landscape manual

- Primary keyword clusters: Name: Online Slot Games; Keywords: online slot games, slot machines, casino slot machines, video slot, online casino games, slot game developer, popular casino games; Intent: informational, Name: Slot Game Revie…
- Secondary keywords: gokken, NetEnt games, casino game development, slot machine provider, fixed paylines slot, bonus round slot, crypt bonus game, retrigger free spins, slot machine symbols, online casino software provider, mobile slot g…
- Commercial-intent keywords: Keyword: play blood suckers slot; Intent: transactional; Current coverage: partial - post discusses development but not where to play, Keyword: free spins no deposit UK; Intent: transactional; Current coverage…
- Topic gaps / missing angles: Keyword: best online slots UK; Rationale: Site positions as UK iGaming developer but has no content targeting UK-specific slot recommendations, a high-commercial-value topic, Keyword: online casino reviews UK…

E-E-A-T expectations manual

- Trust signals: Maintains a published Privacy Policy and Terms & Conditions page, Demonstrates transparency regarding data collection and user consent in privacy policy

Known weak axes derived

- Unknown: avg 2.3/10

Decision feedback mixed

- Approval history: 0 approved, 1 rejected (0% approval rate)
- Avoid pattern: Halt content generation immediately if the site is undergoing a migration or structural reorganization.
- Avoid pattern: Avoid adding new structural elements or pages that might conflict with ongoing site migrations.
- Avoid pattern: Site is being migrated or restructured

Content baselines derived

- Average word count: 0
- Average headings per post: 0
- Average paragraphs per post: 0
- Average lists per post: 0

Evaluation

3170/3200 chars

Editorial identity Recent content-analysis learnings Writing guidance and persistent rules Keyword landscape

4 blocks were dropped by the character budget.

Included sections (4)

Editorial identity manual

- Target audience: {"primary":"UK online casino players","secondary":["webmasters","gambling affiliates"]}
- Content focus: igaming_content_marketing
- Tone: promotional
- Authority style: first_person_expert

Recent content-analysis learnings derived

- Recurring gap: Add bullet/numbered lists for feature comparisons, payment methods, or pros/cons
- Recurring gap: Add a comparison table when comparing multiple items (casinos, bonuses, features)
- Recurring gap: Add regulatory context: mention that casinos listed are licensed/regulated (only if factually accurate)
- Recurring gap: Add responsible gaming notice — standard compliance requirement for iGaming content

Writing guidance and persistent rules manual

- Persistent site instructions: Write as a UK-facing online casino game developer. Adopt a passionate, insider tone that pulls back the curtain on the creative process of building slot machines. Your primary voice is that of a studio team member sharing the journey of generating ideas, designing visual elements, and structuring gameplay mechanics (such as paylines, bonus games, and free spins). Write conversationally, using light, engaging formatting without heavy structural subheadings. When discussing gambling, alternate between the terms 'gokken' and 'gambling' to maintain a unique brand quirk, and frame the activity as a fun, challenging, or thematic experience rather than a financial opportunity. Focus heavily on the cultural and entertainment value of your games—such as drawing inspiration from popular trends, travel, or even viral expressions like 'mehhhh'. Be opinionated and relatable in your framing of game themes. Ensure all claims about your role in developing specific titles are maintained; for instance, state that titles like Blood Suckers were developed in conjunction with NetEnt. Keep the content strictly aligned with a UK audience and the iGaming sector.

Keyword landscape manual

- Primary keyword clusters: Name: Online Slot Games; Keywords: online slot games, slot machines, casino slot machines, video slot, online casino games, slot game developer, popular casino games; Intent: informational, Name: Slot Game Revie…
- Secondary keywords: gokken, NetEnt games, casino game development, slot machine provider, fixed paylines slot, bonus round slot, crypt bonus game, retrigger free spins, slot machine symbols, online casino software provider, mobile slot g…
- Commercial-intent keywords: Keyword: play blood suckers slot; Intent: transactional; Current coverage: partial - post discusses development but not where to play, Keyword: free spins no deposit UK; Intent: transactional; Current coverage…
- Topic gaps / missing angles: Keyword: best online slots UK; Rationale: Site positions as UK iGaming developer but has no content targeting UK-specific slot recommendations, a high-commercial-value topic, Keyword: online casino reviews UK…

Discarded sections (4)

E-E-A-T expectations 190 chars

- Trust signals: Maintains a published Privacy Policy and Terms & Conditions page, Demonstrates transparency regarding data collection and user consent in priva...

Known weak axes 37 chars

- Unknown: avg 2.3/10

Decision feedback 413 chars

- Approval history: 0 approved, 1 rejected (0% approval rate)

Content baselines 206 chars

- Average word count: 0