Site profile

🌍 Netherlands market · inheriting market defaults

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Niche — Vertical or topic area, e.g. iGaming, travel

bakkerijbert.nl

Market brief Posts

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AI learning 6
Intelligence
Prompt impact

Persona 5/8 Keywords 0/4 E-E-A-T 1/4 Runtime Prompt

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Profile completion · 6/16 essentials

38%

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Persona 5/8 Keywords 0/4 E-E-A-T 1/4

Show missing fields (10)

Niche — Vertical or topic area, e.g. iGaming, travel
Brand / author — Public-facing name readers see
Money site URL — Commercial destination for internal links
Primary keywords — Head terms this site should rank for
Supporting topics — Clusters and related themes
Search intent — comparison, informational, transactional…
Topic gaps — Angles competitors cover that you do not
Expertise positioning — Why readers should trust this site
…and 2 more

Persona & Identity 5/8

Niche *

Vertical or topic area, e.g. iGaming, travel

Brand / Author Name *

Public-facing name readers see

Language *

Tone *

Authority Style *

Content Focus *

Voice Attributes

conversational informal persuasive gimmicky

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Target Audience *

Primary audience

Secondary segments

casual gamblers fans of themed slot games

Money Site URL *

Commercial destination for internal links

Changing this triggers a profile rebuild.

Linking Strategy

Writing Style Notes

Content Themes

Auto-detected on rebuild

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SEO context

Keyword Landscape 0/4

Manual SEO context that directly shapes prompt focus and topic coverage.

Primary keywords *

Head terms this site should rank for

Clusters / supporting topics *

Clusters and related themes

Topic gaps / missing angles *

Angles competitors cover that you do not

Anchor / link opportunities

Keywords to avoid

Search intent *

comparison, informational, transactional…

Notes

Cannibalization risks

No risks recorded

AI-Applied Keyword Fields — usually filled by rebuild / AI filler

Primary Clusters

gokkasten online casino gratis casino no deposit bonus casino bonus gokautomaten gokkasten spelen gratis gokkasten casino bonus zonder storting online gokkasten

gebakjes taarten cheesecake roze koeken botercake kaastaartjes sponsjes gist taartjes bruidstaart verjaardagstaart

bake house gokkast bakers treat gokkast bakery sweetness gokkast gokkasten bakthema fruit cake gokkast gekke gokkasten gokkast bakkerij thema

taart samenstellen taart bestellen taart decoratie fondant taart custom taart

Secondary Keywords

betsson casino review berlijnerbol casino bonus croissant gokkast worstenbroodjes thema kaasballen stollen babka chocoladetaart recept guinness taart springvorm bakpoeder slagroom taart kruimeldeeg marsepein banketbakkersroom

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Keyword Gaps JSON

[
    {
        "keyword": "online casino nederland betrouwbaar",
        "rationale": "Site promotes casinos but lacks dedicated trust/licensing content; critical for NL iGaming E-E-A-T"
    },
    {
        "keyword": "nieuwe online casino nederland",
        "rationale": "No content targeting new casino discovery queries despite casino promotion being core intent"
    },
    {
        "keyword": "gokkasten review",
        "rationale": "Site mentions individual slot games (Bake House, Bakers Treat, Bakery Sweetness) but lacks proper review pages with RTP, features, and provider info"
    },
    {
        "keyword": "casino bonus vergelijking",
        "rationale": "Mentions no deposit bonus and casino bonuses but no structured comparison page; high commercial value term"
    },
    {
        "keyword": "verantwoord gokken nederland",
        "rationale": "Brief disclaimer exists but no dedicated responsible gambling page; essential for NL iGaming compliance and trust signals"
    },
    {
        "keyword": "online casino legaal nederland",
        "rationale": "No content addressing the legal status of online gambling in the Netherlands post-KOA Act; topical authority gap"
    },
    {
        "keyword": "beste online casino",
        "rationale": "No ranking or comparison content despite clear commercial intent across the site"
    },
    {
        "keyword": "free spins nederland",
        "rationale": "Mentions free spins contextually but no dedicated page targeting this high-volume commercial term"
    },
    {
        "keyword": "casino spellen uitleg",
        "rationale": "Site references blackjack and gokkasten but provides no educational content on game rules/strategies"
    },
    {
        "keyword": "gokkasten provider overzicht",
        "rationale": "Mentions BetConstruct, Play'n GO, KA Gaming but no provider overview or comparison content"
    }
]

Structured JSON — invalid JSON is rejected on save.

Commercial Intent Keywords JSON

[
    {
        "keyword": "online casino bonus",
        "evidence": "Post 163 discusses no deposit bonus and casino bonuses; post 141 references 'bonus zonder storting' and 'casino bonus berlinerbol'",
        "intent_type": "transactional"
    },
    {
        "keyword": "no deposit casino bonus nederland",
        "evidence": "Post 163 explicitly targets 'no deposit casino bonus' and 'gratis casino' with commercial framing",
        "intent_type": "transactional"
    },
    {
        "keyword": "gratis gokkasten spelen",
        "evidence": "Post 163 targets 'gratis casino' and demo mode play; post 151 promotes 'gratis gokken zonder storting'",
        "intent_type": "transactional"
    },
    {
        "keyword": "gokkasten spelen voor geld",
        "evidence": "Post 151 discusses betting ranges (€0.15-€75) and real money play on Bake House, Bakers Treat, Bakery Sweetness",
        "intent_type": "transactional"
    },
    {
        "keyword": "betrouwbaar online casino nederland",
        "evidence": "Outbound links to nederlandsegokkasten.com and onlinegokkengids.com suggest affiliate intent; site positions itself as a gateway to casino sites",
        "intent_type": "commercial_investigation"
    },
    {
        "keyword": "taart bestellen online",
        "evidence": "Post 165 (Uw taart samenstellen) describes the ordering process with commercial intent for custom cakes",
        "intent_type": "transactional"
    },
    {
        "keyword": "gekke gokkasten",
        "evidence": "Post 141 heavily references 'Gekke Gokkasten' brand and its 10-year anniversary; appears to be a partner/promotional relationship",
        "intent_type": "navigational_commercial"
    },
    {
        "keyword": "casino bonus zonder storting",
        "evidence": "Post 151: 'gratis gokken zonder storting'; post 141: 'bonus zonder storting bij een online casino'",
        "intent_type": "transactional"
    }
]

Structured JSON — invalid JSON is rejected on save.

E-E-A-T Profile 1/4

Long-lived trust and editorial expectations for this site.

Expertise / authority positioning *

Why readers should trust this site

Brand voice / editorial stance *

Voice, independence, disclosure style

Evidence / examples expectations

Citation / source expectations

Notes

Compliance / market constraints

What to avoid

Trust signals

Physical address provided (Vlaskade 12, 5634 AG, Jubbega) on the contact page suggests a legitimate local business presence Phone number provided (+31 516 485600) for direct customer contact Open invitation for customers to discuss allergies and special requests via a contact form, indicating a degree of customer care Sponsorship acknowledgment: Openly states the website is sponsored by Betsson Casino, providing transparency regarding financial conflicts of interest

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AI-Applied E-E-A-T Fields

Authors *

Expertise Indicators

References to specific baking techniques and chemistry, such as distinguishing baking powder from chemical sourdough, and the role of gluten/air bubbles in 'sponsjes' Detailed, step-by-step recipe formatting, including specific temperature conversions (180C / Gasstand 4) and ingredient preparations Correct historical and technical context provided for various baked goods (e.g., cheesecakes as vla-taarten, yeast-based vs. non-yeast cakes) Familiarity with professional baking terminology (springvorm, ganache, fondant, banketbakkersroom)

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Experience Evidence

First-person plural perspective used throughout content ('Wij bij Bakkerij Bert', 'onze creaties') reinforcing team experience Hands-on practical advice given to customers, such as advising against buttercream for outdoor summer weddings due to melting, and suggesting fondant alternatives Anecdotal evidence of large-scale event catering, specifically mentioning an upcoming event for 300 people for 'Gekke Gokkasten' First-person narrative describing how they relax in the evening after early morning baking shifts

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E-E-A-T Gaps

No author profiles or bylines found for any posts; all author IDs are null Pervasive topical mismatch: A local bakery website is heavily producing casino and iGaming content, which severely damages topical authority and E-E-A-T trust for both subjects Manipulative link schemes detected: Outbound links to casino domains (nederlandsegokkasten.com, onlinegokkengids.com) are awkwardly forced into baking content, suggesting paid link placements Content inconsistency and lack of focus: Abrupt transitions between professional baking advice and gambling promotions (e.g., 'casino bonus berlinerbol') disrupt credibility Missing standard business pages: No visible 'About Us' page to validate the history, credentials, or real identities of the bakery staff (limited data — no homepage scan in v1) No evidence of external validation: No customer reviews, testimonials, or links to professional bakery associations found in the provided text

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Runtime Preferences

Preferred AI Model

Language Override

Site prompt context override

Replaces the market default prompt block for this site only. Leave empty to inherit from the market brief.

AI Learning 6 active signals

1 weak axis 4 manual rules Custom instructions 7 evals

Custom AI instructions

Write exclusively in Dutch for a Dutch audience. Maintain the cheerful, informal, and inviting voice of an enthusiastic local baker, but elevate the structural quality of the content. Use short paragraphs (2-4 sentences) and clear descriptive subheadings to break up text and improve scannability. Every page must start with a strong introductory paragraph that clearly defines the page's purpose, whether it is a recipe, a baking guide, or a casino-themed event. For recipes, separate the preparation steps into logical phases: oven preparation, ingredient listing, mixing, and baking times. Use clear bullet points or numbered lists for ingredients and steps to guarantee readability. Make sure lists are introduced with a clear sentence. Seamlessly bridge the primary bakery theme with the site's casino and slot game content. Rather than awkwardly pivoting to casino links, integrate the gambling themes contextually, such as describing pastries designed for casino events or baking while relaxing with online slots. Prioritize natural transitions that connect the baking and iGaming subjects, ensuring the content feels cohesive.

Rejection Patterns (AI will avoid these)

Do not write dense blocks of text without structural elements like subheadings or lists to break them up.

Avoid abrupt, unnatural transitions that forcefully pivot from bakery topics to casino links.

Do not write recipe instructions as one continuous narrative paragraph; always separate the steps.

Avoid omitting a clear introductory sentence before presenting a list of ingredients or baking steps.

Health Factors

Persona 100%

Evaluations 100%

Freshness 0%

Decisions 0%

Data 0%

0 posts are stale (>6 months old) Approve or reject proposals to train AI preferences Sync posts inventory from WordPress

GA4 not connected GSC not connected — run Rebuild Profile to sync

Manual Intelligence

4 trust signals 6 prompt blocks ready

Site Context Block injected into all AI prompts

No site context block yet. Run the AI Profile Filler on this site card and accept the Context tab in the review modal to populate this field. Once set, the block is automatically prepended to every AI prompt (refresh content, evaluator, topic suggestions).

This preview shows which site-profile blocks are currently injected into prompts, where they came from, and what was dropped by the prompt budget.

Generation

3553/4200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes Decision feedback

Included sections (6)

Editorial identity manual

- Target audience: {"primary":"Netherlands casino and slot players looking for bonuses","secondary":["casual gamblers","fans of themed slot games"]}
- Content focus: iGaming-affiliate-thin-bakery-wrapper
- Tone: casually-promotional-iGaming-spun
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write exclusively in Dutch for a Dutch audience. Maintain the cheerful, informal, and inviting voice of an enthusiastic local baker, but elevate the structural quality of the content. Use short paragraphs (2-4 sentences) and clear descriptive subheadings to break up text and improve scannability. Every page must start with a strong introductory paragraph that clearly defines the page's purpose, whether it is a recipe, a baking guide, or a casino-themed event. For recipes, separate the preparation steps into logical phases: oven preparation, ingredient listing, mixing, and baking times. Use clear bullet points or numbered lists for ingredients and steps to guarantee readability. Make sure lists are introduced with a clear sentence. Seamlessly bridge the primary bakery theme with the site's casino and slot game content. Rather than awkwardly pivoting to casino links, integrate the gambling themes contextually, such as describing pastries designed for casino events or baking while relaxing with online slots. Prioritize natural transitions that connect the baking and iGaming subjects, ensuring the content feels cohesive.

Keyword landscape manual

- Primary keyword clusters: Name: Gokkasten & Online Casino; Keywords: gokkasten, online casino, gratis casino, no deposit bonus, casino bonus, gokautomaten, gokkasten spelen, gratis gokkasten, casino bonus zonder storting, online gokkaste…
- Secondary keywords: betsson casino review, berlijnerbol casino bonus, croissant gokkast, worstenbroodjes thema, kaasballen, stollen, babka, chocoladetaart recept, guinness taart, springvorm, bakpoeder, slagroom taart, kruimeldeeg, marsep…
- Commercial-intent keywords: Keyword: online casino bonus; Evidence: Post 163 discusses no deposit bonus and casino bonuses; post 141 references 'bonus zonder storting' and 'casino bonus berlinerbol'; Intent type: transactional, Keyword:…
- Topic gaps / missing angles: Keyword: online casino nederland betrouwbaar; Rationale: Site promotes casinos but lacks dedicated trust/licensing content; critical for NL iGaming E-E-A-T, Keyword: nieuwe online casino nederland; Rationale:…

E-E-A-T expectations manual

- Trust signals: Physical address provided (Vlaskade 12, 5634 AG, Jubbega) on the contact page suggests a legitimate local business presence, Phone number provided (+31 516 485600) for direct customer contact, Open invitation for customers…

Known weak axes derived

- Unknown: avg 2.8/10

Decision feedback mixed

- Avoid pattern: Do not write dense blocks of text without structural elements like subheadings or lists to break them up.
- Avoid pattern: Avoid abrupt, unnatural transitions that forcefully pivot from bakery topics to casino links.
- Avoid pattern: Do not write recipe instructions as one continuous narrative paragraph; always separate the steps.
- Avoid pattern: Avoid omitting a clear introductory sentence before presenting a list of ingredients or baking steps.

Evaluation

3067/3200 chars

Editorial identity Writing guidance and persistent rules Keyword landscape E-E-A-T expectations Known weak axes

1 block was dropped by the character budget.

Included sections (5)

Editorial identity manual

- Target audience: {"primary":"Netherlands casino and slot players looking for bonuses","secondary":["casual gamblers","fans of themed slot games"]}
- Content focus: iGaming-affiliate-thin-bakery-wrapper
- Tone: casually-promotional-iGaming-spun
- Authority style: first_person_expert

Writing guidance and persistent rules manual

- Persistent site instructions: Write exclusively in Dutch for a Dutch audience. Maintain the cheerful, informal, and inviting voice of an enthusiastic local baker, but elevate the structural quality of the content. Use short paragraphs (2-4 sentences) and clear descriptive subheadings to break up text and improve scannability. Every page must start with a strong introductory paragraph that clearly defines the page's purpose, whether it is a recipe, a baking guide, or a casino-themed event. For recipes, separate the preparation steps into logical phases: oven preparation, ingredient listing, mixing, and baking times. Use clear bullet points or numbered lists for ingredients and steps to guarantee readability. Make sure lists are introduced with a clear sentence. Seamlessly bridge the primary bakery theme with the site's casino and slot game content. Rather than awkwardly pivoting to casino links, integrate the gambling themes contextually, such as describing pastries designed for casino events or baking while relaxing with online slots. Prioritize natural transitions that connect the baking and iGaming subjects, ensuring the content feels cohesive.

Keyword landscape manual

- Primary keyword clusters: Name: Gokkasten & Online Casino; Keywords: gokkasten, online casino, gratis casino, no deposit bonus, casino bonus, gokautomaten, gokkasten spelen, gratis gokkasten, casino bonus zonder storting, online gokkaste…
- Secondary keywords: betsson casino review, berlijnerbol casino bonus, croissant gokkast, worstenbroodjes thema, kaasballen, stollen, babka, chocoladetaart recept, guinness taart, springvorm, bakpoeder, slagroom taart, kruimeldeeg, marsep…
- Commercial-intent keywords: Keyword: online casino bonus; Evidence: Post 163 discusses no deposit bonus and casino bonuses; post 141 references 'bonus zonder storting' and 'casino bonus berlinerbol'; Intent type: transactional, Keyword:…
- Topic gaps / missing angles: Keyword: online casino nederland betrouwbaar; Rationale: Site promotes casinos but lacks dedicated trust/licensing content; critical for NL iGaming E-E-A-T, Keyword: nieuwe online casino nederland; Rationale:…

E-E-A-T expectations manual

- Trust signals: Physical address provided (Vlaskade 12, 5634 AG, Jubbega) on the contact page suggests a legitimate local business presence, Phone number provided (+31 516 485600) for direct customer contact, Open invitation for customers…

Known weak axes derived

- Unknown: avg 2.8/10

Discarded sections (1)

Decision feedback 486 chars

- Avoid pattern: Do not write dense blocks of text without structural elements like subheadings or lists to break them up.

Site profile

Site Context Block injected into all AI prompts

Bug Report Submitted!